(.1 English At Last In Israeli Air Media NECHEMIA MEYERS SPECIAL TO THE JEWISH NEWS T A.; COME JOIN US FOR ASSISTANCE IN LIVING: 3 KOSHER MEALS A DAY DAILY 8r SHABBAT SERVICES IN OUR SYNAGOGUE MEDICATION ASSISTANCE DAYTIME AND EVENING ACTIVITIES AROUND THE CLOCK SECURITY TRANSPORTATION, LAUNDRY, HOUSEKEEPING, PERSONAL CARE ASSISTANCE, RESPITE AND GUEST ROOMS AVAILABLE, AND MUCH, MUCH MORE! KARI KUTINSKY PROVIZER, A.C.S.W. DIRECTOR OF RESIDENT SERVICES FLEISCHMAN RESIDENCE / BLUMBERG. PLAZA 6710 W. MAPLE ROAD, WEST BLOOMFIELD, (810) 661 2999 (LOCATED ON THE JEWISH COMMUNITY CAMPUS) - You're never too old to quit blowing smoke. •Horizontals •Verticals •Pleated Shades • Wood Blinds • •Fabric Toppers t ip American Heart Association •Silhouette here are some 100,000 Is- raelis whose native lan- guage is English and another couple of million who understand it to one degree or another. Moreover, a million or so English-speaking tourists pass through the Holy Land each year. This far-from-secret informa- tion has apparently not reached the people who run the Israeli Broadcasting Authority. For the Authority allocates only 15 min- utes per day of TV time to an English-language newscast, and less than an hour to English-lan- guage news and features on one of the five radio stations that it operates. But now there is hope for the "Anglos" thanks to the opening of regional radio and TV stations. The managers of these stations, anxious to snatch listeners from existing national ones, are apt to give English broadcasters a chance to show their stuff. The first to be offered the op- portunity is a bouncy New York- er by the name of Sheila Zucker, who, every weekday, "owns" the 8:30 p.m. to 9:30 p.m. slot on the new Jerusalem radio station and hopes to be picked up in other parts of the country as well. Sheila has 20 years of experi- ence behind the microphone, starting with a stint at New York City's famous WEVD. Then, af- ter she came on aliya in 1983, she hosted a series for overseas lis- teners called "Hello Jerusalem." The new program, titled "Sheila's Show," is a one-woman operation, to which Ms. Zucker devotes "all day long and three- quarters of the night." If she pulls in enough additional advertisers, however, the management of her station will presumably offer her some assistance. Meanwhile, she is buoyed by the enthusiastic response of the public and by the willingness of innumerable VIP's to take part in the show. The very first night she went on the air, Jerusalem Mayor Ehud Olmert stepped out of a City Council meeting in or- der to speak on "Sheila's Show" and to answer questions from lis- teners. Even more extraordinary, Minister of Labor Ora Namir lat- er that week called in from Bei- jing (where she was attending the Fourth World Conference on Women). A number of other politicians are scheduled to appear shortly, among them Police Minister Moshe Shahal, Minister of Reli- gious Affairs Prof. Shimon Israel finally gets homegrown English-language talk shows. Shitreet and Dan Meridor, who was a minister in the last Likud government and presumably will be a minister again should his party regain power. The fact that political figures are anxious to appear on the show probably has something to do with next year's elections and the party primaries that will pre- ceed them. But Sheila doesn't limit herself to politicians by any means. Among those interviewed on her early programs were Jan Willen Van Der Hoeven, head of the Christian Embassy in Jerusalem, Dr. Amir Zeligowski, a prominent plastic surgeon, Sherwin Pomerantz, a former President of the Association of Americans and Canadians in Is- rael who is now promoting in- vestment in Israel, and Jerusalem astrologer Marralyn Ben-Moshe. Ms. Zucker believes that if she scores a success on regional ra- dio, "Sheila's Show" may also find a place on regional TV. ❑ WERE FIGHTING FOR \OURCIFE Publicity Deadlines 810-661-8156 Farmington Hills, Michigan 54 • Professional measures & design consultation • with no obligation .1 Turn Your Furniture into a Work of Art • Abby • 810/682-8905 • Linda • The normal deadline for local news and publicity items is noon Thursday, eight days prior to issue date. The deadline for birth announcements is 10 a.m. Monday, four days prior to issue date; out-of-town obituaries, 10 a.m. Tuesday, three days pri- or to issue date. All material must be typewritten, double-spaced, on 81/2x 11 paper and include the name and daytime telephone number of sender.