Bruce®
hardwood Mots
)(EARS
( )1 QUA I I I 1'
AND VM LI
Bruce
PRE-FINISHED 2X x
SOLID OAK
4 Colors Urethane Finish
Standard Nail Down Installation.
$ 59 9
Sq. Ft. INSTALLED
Bnice®
hardwood floors
FREE
3rd COAT
OF FINISH
With this ad
UNFINISHED 2X x
SOLID SELECT OAK
Standard Nail Down Installation
SANDED, STAINED, FINISHED
Standard Colors
2 Coats Pacific Strong Comm. Finish.
$6 95 Sqo Ft. INSTALLED
FINISHED
4X6 AREA RUG Reg. 5299")
FREE Assorted
Very Heavy Textured,
AREA Bordered, Colors,
Beveled, Backed, Bound.
RUG
FREE WITH 1,500' PURCHASE
RE-FINISH YOUR OLD WOOD
FLOORS LIKE NEW!
SPECIAL PRICE S 219 SQ. FF.
Sand, Stain, Finish With 2 Coats Pacific Strong.
STANDARD COLORS
Free 3rd coat not included.
Our craftsmen take great pride in the quality of their work-
manship. A pride that assures the hardwood flooring you
choose is the very best you can buy, and your home main-
tains a very beautiful and natural look for many years to come.
Freer Covering Plus,
2258 Franklin Road, Bloomfield Hills, MI 48302
1 block East of Telegraph, North of Square Lake Road
(810) 332-9430
Mon. & Wed. 9-7, Tue., Thur. & Fri. 9-6, Sat. 9-3
* previous orders excluded
Don't Say The M-Word Yet
RUTH LITTMANN STAFF WRITER
go down, and if fund raising goes
down, we collapse. We have to
find the right system."
Somewhat more than half the
money Jewish Detroiters give an-
nually to the Allied Jewish Cam-
paign goes to the UJA, which
divides the dollars between
its constituent JDC and
MA. The Council of Jewish
Federations (CJF) repre-
sents 189 North American
communities, which last
year raised more than $797
million for the UJA.
That's a lot of money, but
less than the $820.3 million
raised in 1989 — and na-
tional leaders don't expect
sums to spiral upward in fu-
ture decades for a number
of reasons.
One, Jewish communi-
ties in America are keeping
more dollars at home. For
example, metro Detroit —
which enjoys worldwide
renown for supporting Is-
rael — has adopted a three-
year plan to reduce the
Joel Tauber serves on a national committee
amount of its overseas allo-
examining models for change.
cation from 60 to 57 percent
of annual Campaign totals.
The plan suggests a nation- Most other Jewish communities
wide restructuring of four Jew- in the United States keep more
ish philanthropic agencies, than half of their Campaign dol-
including the United Jewish Ap- lars for local needs, and send ap-
peal, Council of Jewish Federa- proximately 40 percent overseas.
A second reason national fund
tions, United Israel Appeal and
American Jewish Joint Distrib- raising might be tougher in
decades to come: The younger
ution Committee.
These groups, each with a generation of Jewish adults
deeply rooted history of its own, earns less than its forebears.
Reason number three: Unlike
participate in allocating Ameri-
can dollars to international Jew-
ish causes, primarily in Israel.
By the end of the century, they
might pool efforts and merge into
ewish agencies have a
one umbrella organization.
long history of restruc-
But it's too early to use the M-
turing, merging and
word, say national Jewish lead-
evolving.
ers who are analyzing a study on
The American Jewish
the challenges of fund raising in
Joint Distribution Com-
the 21st century.
mittee (otherwise known as
Any decision to merge or oth-
the JDC or the Joint) was
erwise restructure the agencies
founded in 1914 by a group of
will not be announced before
wealthy Jews in America who
1996, and the merger, if ratified
sought to help other Jews suf-
by communities nationwide,
fering in wartime. The Central
would phase in gradually over
Relief Cominittee, founded con-
five years, says Detroiter Joel
currently by Orthodox Jews,
Tauber, UJA national chairman.
combined efforts with the JDC
"We began looking at the
to distribute charitable funds.
changing environment here and
The People's Relief Com-
in Israel," said Mr. Tauber, serv-
mittee, founded a year later,
ing as committee co-chair with
represented Jewish labor in-
CJF's former president Charles
terests. The three organiza-
Goodman in Chicago. "What we
tions together were called the
concluded was our current struc-
"Joint," which continues to op-
tures don't really meet needs of
erate as a nonpolitical organi-
the new environment.
zation coming to the rescue of
"I would say our current sys-
worldwide Jews in danger
tem is in jeopardy if we don't take
some sort of creative action. If it's
zones.
not done right, fund raising will
ewish organizations send-
ing U.S. charitable dollars
to Israel are in store for a
change that could distinct-
ly alter the way in which metro
Detroiters contribute to their Al-
lied Jewish Campaign.
411
their parents and grandparents,
young Jews today have experi-
enced neither the Holocaust nor
the excitement surrounding the
birth of the State of Israel.
And four, impending peace in
Israel generates less panic con-
tributions. Headlines in the New
York Times and Washington Post
once functioned to market na-
tional Jewish organizations to
the American public, Mr. Tauber
said. History shows there's noth-
ing quite like war in the Middle
East to open people's hearts and
pocketbooks.
Thankful for peace and hope-
ful for more of it, Jewish leaders
nevertheless realize they no
longer can rely on a weekly bar-
rage of emotional newsprint to
raise money. One objective of any
restructuring plan would be to
better market Jewish agencies
to the American public, Mr.
Tauber says.
That's where the M-word
might be helpful. A single large
organization — rather than four
— could prove more efficient and
less confusing for givers who
don't entirely understand the dif-
ference between the UJA, CJF,
UJA and JDC. To the layperson
and giver, the list of agencies
may as well constitute a new line
of kosher alphabet soup.
On the flip side, Jews deeply
involved with these agencies har-
bor allegiances that might be
compromised by a merger or al-
ternative type of restructuring
plan. Opposition to change
springs in part from individuals
Change: It's Far From New
j
The United Jewish Ap-
peal (UJA) is the major means
for providing U.S. Jewish sup-
port for Jews overseas. It was
founded in 1939 and has raised
billions of dollars.
Initially, the UJA worked in
partnership with the American
Jewish Joint Distribution Corn-
rrdttee and the United Pales-
tine Appeal. The three groups
raised money for the Nation-
al Refugee Service, which
helped Jews with emergency
migration.
The Council of Jewish
Federations (CJF) was orga-
nized in 1932 by Jewish feder-
ations in 15 cities. It took on
the work of two predecessor or-
ganizations, the Bureau of
Jewish Social Research and the
National Appeals Information
Service.
Encyclopedia Judaica