BREITLING
1884
if it receives confirmation of a
"match" from the HASP plug. If
the match is not confirmed the
software will simply not run. Al-
addin manufactures the HASP
for IBM-compatible PCs, Apple
Macintoshes, Amiga computers,
and for Japanese standard NEC
computers.
Aladdin's HASP seems to have
a number of advantages over
competing products. It utilizes so-
phisticated random encryption
algorithms and antibugging pro-
cedures which make its security
system very, very hard to crack
and one of the best in the market
today. The HASP is also designed
not to interfere with or inconve-
nience the end-user. Once the
system is installed, the HASP de-
CHRONOMAT
vice operates invisibly. The
At a time when instruments unerringly cope
HASP has met with broad mar-
with Mach 1 flight data, continued
ket approval. To date, over one
improvements to the mechanical
chronograph simply underscore that
million HASP keys are in use in
there's more to time than technology. A
more than 60 countries. Its cus-
movement's intricate beauty or a hand-
polished case's lustrous gleam do put
tomer base numbers over 20,000
techn )logical progress in a broader
perspxtive.
and includes the likes of Honey-
Like he Concord, the world's first but surely
well, IBM and NEC. Aladdin be-
not last supersonic transport, CHRONOMATS
draw
time and space ever closer with
lieves that it is the leading player
aesthetic excellence as well as outstanding
in the software protection mar-
technical performance.
ket as well as the fastest- grow-
ing company in the field.
Aladdin is based in Tel Aviv
where it employs 65 people and
currently does all its manufac-
SONS
turing. To support its expansion
Inc.
overseas, Aladdin has two whol-
ly owned foreign subsidiaries —
one in New York, the other in the
United Kingdom — as well as a
10 percent interest in an affiliate
2266 Orchard Lake Rd.
in France, in which it has an op-
Sylvan Lake MI. 48320
tion to increase its holding to 50
percent. In addition, the compa-
(corner of orchard lk. rd.
and middlebelt rd )
ny sells its products through 23
distributors worldwide.
(810) 682-8573
Aladdin is still a one-product
company, which leaves it vul-
hours: mon.-tues.-wed. 9-6; thurs. 9-8;
fri. 9-6; sat. 9-5
nerable to technological change
and the competition of its rivals.
INSTRUMENTS
Most computer products have
FOR PROFESSIONALS
fairly short life spans and, while
companies are under pressure to
innovate constantly, there is no
guarantee that their next prod-
uct will be a winner.
Nonetheless, Aladdin's im-
/-) pressive and, above all, expand-
ing gross margins — 74.9 percent
in the first quarter of 1995 com-
pared with 68.5 percent in the
comparable quarter in 1994 —
suggest that the company is still
climbing the growth curve,
GFing
GRobert cltiann
though some of this margin ex-
& more
pansion was due to a one-time
810-855-9545
event, the purchase of a product
TELEGRAPH & MAPLE ROAD
line, including some stock, from
Eliashim Computers.
Aladdin has carved itself a
niche in a growing market and
Gruss' estimates that earnings
IMA
will grow 40 percent in 1995 and
COM= PARTY
30 percent in 1996 do not seem
unrealistic. Few doubt the com-
CENTERPIECES
pany's potential, and investors
who buy on the dips should be re-
SIGNS
warded provided the company
SIGN IN BOARDS
successfully navigates the growth
track ahead of it. ❑
BARBARA WIENER
Leonard Kushner writes for the
810-851-4228
Jerusalem Post.
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