BREITLING 1884 if it receives confirmation of a "match" from the HASP plug. If the match is not confirmed the software will simply not run. Al- addin manufactures the HASP for IBM-compatible PCs, Apple Macintoshes, Amiga computers, and for Japanese standard NEC computers. Aladdin's HASP seems to have a number of advantages over competing products. It utilizes so- phisticated random encryption algorithms and antibugging pro- cedures which make its security system very, very hard to crack and one of the best in the market today. The HASP is also designed not to interfere with or inconve- nience the end-user. Once the system is installed, the HASP de- CHRONOMAT vice operates invisibly. The At a time when instruments unerringly cope HASP has met with broad mar- with Mach 1 flight data, continued ket approval. To date, over one improvements to the mechanical chronograph simply underscore that million HASP keys are in use in there's more to time than technology. A more than 60 countries. Its cus- movement's intricate beauty or a hand- polished case's lustrous gleam do put tomer base numbers over 20,000 techn )logical progress in a broader perspxtive. and includes the likes of Honey- Like he Concord, the world's first but surely well, IBM and NEC. Aladdin be- not last supersonic transport, CHRONOMATS draw time and space ever closer with lieves that it is the leading player aesthetic excellence as well as outstanding in the software protection mar- technical performance. ket as well as the fastest- grow- ing company in the field. Aladdin is based in Tel Aviv where it employs 65 people and currently does all its manufac- SONS turing. To support its expansion Inc. overseas, Aladdin has two whol- ly owned foreign subsidiaries — one in New York, the other in the United Kingdom — as well as a 10 percent interest in an affiliate 2266 Orchard Lake Rd. in France, in which it has an op- Sylvan Lake MI. 48320 tion to increase its holding to 50 percent. In addition, the compa- (corner of orchard lk. rd. and middlebelt rd ) ny sells its products through 23 distributors worldwide. (810) 682-8573 Aladdin is still a one-product company, which leaves it vul- hours: mon.-tues.-wed. 9-6; thurs. 9-8; fri. 9-6; sat. 9-5 nerable to technological change and the competition of its rivals. INSTRUMENTS Most computer products have FOR PROFESSIONALS fairly short life spans and, while companies are under pressure to innovate constantly, there is no guarantee that their next prod- uct will be a winner. Nonetheless, Aladdin's im- /-) pressive and, above all, expand- ing gross margins — 74.9 percent in the first quarter of 1995 com- pared with 68.5 percent in the comparable quarter in 1994 — suggest that the company is still climbing the growth curve, GFing GRobert cltiann though some of this margin ex- & more pansion was due to a one-time 810-855-9545 event, the purchase of a product TELEGRAPH & MAPLE ROAD line, including some stock, from Eliashim Computers. Aladdin has carved itself a niche in a growing market and Gruss' estimates that earnings IMA will grow 40 percent in 1995 and COM= PARTY 30 percent in 1996 do not seem unrealistic. Few doubt the com- CENTERPIECES pany's potential, and investors who buy on the dips should be re- SIGNS warded provided the company SIGN IN BOARDS successfully navigates the growth track ahead of it. ❑ BARBARA WIENER Leonard Kushner writes for the 810-851-4228 Jerusalem Post. KARAGOSIAN & What's waiting for you back at the office? It's true. Time is money. And the time you or your employees spend standing in old-fashioned teller lines could be costing you thousands! Franklin Bank offers modern banking options like our "Express Deposit" lockbox, courier deposit pickup and EDI electronic deposits. They're all part of the Total Package of financial services for small and medium-sized businesses. Why spend time standing in bank lines? Call Franklin Bank today at (810) 358-5170 and start saving money! Franklin Bank N.A. (810)358-5170 FDIC Insured The new thinking in banking for business. Southfield • Birmingham • Grosse Pointe Woods YOU'RE LOOKING ATA LETHALWEAPON. Before you take another bite, think about the fact that a diet high in cholesterol and fat can load your blood with cholesterol, which raises your chance of heart attack. In fact, more Americans may die by the fork than by any other weapon. American Heart Association WE'RE FIGHTING FOR YOUR LIFE This space provided as a public service.