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May 26, 1995 - Image 55

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-05-26

Disclaimer: Computer generated plain text may have errors. Read more about this.

SHENADOAH
;-'`4,r, , e r . COUNTRY CLUB

c

• 18 Hole Championship
Golf course
• Driving Range & Practice
Facility

Laying It On Thick
In The Pizza World

HAIM SHAPIRO
SPECIAL TO THE JEWISH NEWS

Food is money, and if you doubt
that, just talk to Ori Yogev.
Mr. Yogev is the managing di-
rector of Domino's Pizza in Israel,
a chain which is to expand by be-
coming the Israeli distributors for
Haagen Dazs ice cream. However,
lest anyone suspect that Mr. Yo-
gev is involved in pizza because he
has an Italian grandmother, or
that the expansion into ice cream
is motivated by some unfulfilled
childhood yearnings, Mr. Yogev is
quick to disenchant them.
Before coming to Domino's, he
didn't have the slightest interest
in food, he says.
Mr. Yogev, 34, received a mas-
ter's degree in economics from the
Hebrew University and went
straight from there into the Fi-
nance Ministry's budget depart-
ment.
Eventually, he became a special
adviser to the finance minister, be-
fore going into the private sector
as the director of Hamagen Insur-
• ance in Jerusalem.
When he took over Domino's
last year, it had been in existence
for three years and had 12 outlets,
of which five were franchises. It
was on its way, he says, from the
start-up stage to becoming a big
business.
Today, the company has over
700 employees and 17 outlets, all
but one of them directly owned by
the company, according to Mr. Yo-
gev. Franchise operations, in
which an independent investor
sets up a branch with the compa-
ny name, using company supplies
and know-how, is not suitable for
Israel, he says.
Domino's is to inaugurate three
more branches, in Givatayim, Re-
hovot and the Haifa Bay area. The
branches are to open before sum-
mer vacation, which is the perfect
pizza season.
The ownership of the company
has recently changed from a group
of Israeli and foreign Jewish in-
vestors to a few large local compa-
nies, now known as Omni Foods. •
Regent Investments, the major Is-
raeli partner, increased its hold-
ings from 26 to 35 percent.
Mr. Yogev says that Domino's
• is now the leader in Israeli deliv-
• ery of fast food. It delivers 40 per-
cent of the pizzas, and pizzas make
up a quarter of the entire delivery
market. The customers, he says,
are primarily in the 5 to 45 age
group. In addition to families with
young children, they include young
couples, soldiers, and students.
What does not matter at all, he
says, is the ethnic origin of the cus-
\Thtomers. There was a myth that
/-those of Middle Eastern origin
wouldn't eat pizza, but that is not
true in Israel, he says.
PIZZA page 56

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Mon-Fri 7-11 AM
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L

CADILLAC®

*not valid with any group
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CREATING A HIGHER. STANDARD

r Book a GOLF OUTING

IN 1995 & Receive

* 10% off 1 of 4
packages available

Current Cadillac owners save $1000 towards
lease or purchase of new 1995 Cadillac

Locker Rooms for Men & Women
Meeting Rooms, Banquet Facilities
for up to 300 people

L

*offer applies to new accounts only
& expires June 23, 1995

1995 CUTILEZTlieNVILLE

J

SHENANDOAH...where
you can be a member

EVERYDAY'

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West Bloomfield

Golf outings and Pro Shop

810-682-4300

NEW! From
The Button Men

$429*
$11,422"

OR

EQUIPPED WITH: Gold trim, chrome wheels,
leather seats, ISB package and spring package
includes security system. 200 HP 4.9 liter V-8
engine, anti-lock brakes, airbank system, speed
sensitive steering.

24 Months
24,000 Miles
$2000 Down

STK.#
275471

Single up-front payment,
24-month lease

i=z1,144:

1995 CADILLAC SEDAN DeVILLE

Fun Food Catering For
Your Private Party!

Corporate • Bar Mitzvahs • Weddings

COTTON CANDY • CANDY APPLES
FROZEN YOGURT • FUNNEL CAKES •
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CORN DOGS • POPCORN • SNO•KONES

001
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Ceramic Tile
Marble
Granite
Whirlpool Tubs
Faucets
Bath Accessories

CERAMIC TILE SALES

T.J. Marble and Granite Shop
23455 Telegraph Rd.
North of 9 Mile in Southfield
356-6430

Larry Paul makes
FURNITURE
NEW.
custom, licsiorillion.
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I t

new
or ok1 It in lilt ire..
iinlicitics,
It in
ire, !Aar 1()S.

For Free
Estimates

68 1 -8280

Addition
a l
$1000 owner
loyally ifcurrently
driving a Cadillac

soL IP LII I°

N o t

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EQUIPPED WITH: Leather seats, ISB package &
security system, 200 HP 4.9 liter V-8 engine, totally
redesigned body, anti-lock brakes, airbank system,
speed sensitive steering.
List Price
$37,142
Rinke
Discount
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Your Price
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31,142
If a Current Cadillac
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$30,142

"GMAC SMARTLEASE 24 months. First payment, refundable security deposit rounded to $25 in-
crement, plus down payment as shown above; plate or transfer fee due on delivery. State 8 luxury
tax additional. Mile limitation of 24,000 miles. 15t per mile excess charge over limitation. Lessee
has option to purchase at lease end. To get total payments muttiply payment by number of months.
Based on GMAC SMARTLEASE PLUS 24-
month one single up-front payment plus
$500 refundable security deposit, plus plates
or transfer due on delivery & 6% sales tax &
;1;d 4"
luxury tax additional. Mile limitation of 24,000.
15t per mile excess charge over limitation.
Lessee has option to purchase at lease end.

R

Rinke
Cadillac__

INKE CADILLAC

I - 696 AT VAN DYKE

otors
191;

7 5 8 — 1 8 0 0

If traveling west on 1-696, exit Hoover, follow Service Drive to RINKE.
If traveling east on 1-696, exit Van Dyke; take second bridge past Van Dyke over expressway to RINKE.

Open Mon. 7-9pm, Tues. 7-7 pm, Wed. 7-7 pm, Thurs. 7-9 pm, Fri. 7-6 pm

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