100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

The University of Michigan Library provides access to these materials for educational and research purposes. These materials may be under copyright. If you decide to use any of these materials, you are responsible for making your own legal assessment and securing any necessary permission. If you have questions about the collection, please contact the Bentley Historical Library at bentley.ref@umich.edu

September 30, 1994 - Image 41

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-09-30

Disclaimer: Computer generated plain text may have errors. Read more about this.

Mr. Gross began to pursue his free-lance career in
making sure he took certain shots," Ms. Rule said. "He
has an intuitive sense about where to be and what to earnest after receiving a photography degree from Chica-
go's Columbia College in 1982. His early jobs were pri-
shoot."
The couple also appreciated the opportunity to meet marily low-paying corporate public relations assignments
— he shot events like ribbon-cutting and ground-break-
Mr. Gross before the wedding day.
Mr. Gross said establishing a rapport with the bride ing ceremonies.
The Work barely sustained him. A diet of Tang and
and groom is crucial, "so that on the big day, I'm not a
potatoes had to suffice for a few months until he estab-
stranger to them and they're not to me."
Mr. Gross often attends the rehearsal dinner or lished himself.
"I can now cook mashed potatoes a thousand different
arranges private consultations with the couple. It's all in
an effort to establish a mutual comfort level with his ways," he joked.
Today, Mr. Gross' corporate work is much more lu-
clients and to ensure that everyone enjoys the wedding
crative. His client list includes American Home Prod-
day — including the photographer.
"If I'm not having a good time at an event, the pho- ucts, Andersen Consulting and AT&T.
He recently completed an assignment for Smithson-
tographs are going to reflect it," Mr. Gross said.
Mr. Gross' other photographic passion
is to take pictures of what he calls the "ves-
tiges of war" — military parades, memor-
ial celebrations, marches and
demonstrations. These shots attempt to
express his pacifism and convey his view
of war as "wasteful and ugly."
A veteran of the U.S. Air Force, Mr.
Gross has few fond memories of his five
years as a military aircraft mechanic. He
entered the service in 1973 following his
graduation from Oak Park High School.
Mr. Gross said military life instilled a
sense of discipline he never had, but the
experience also made him realize that he
wasn't cut out for the workaday world.
"My time is the most valuable thing I
have, so I need to control it," he said. "The
military controls you. I don't want anybody
to have that power over me again. It was
when I was in the military that I learned
I had work for myself."

ian magazine. The publication hired Mr. Gross to pho-
tograph the Chicago Symphony Orchestra's principal
trumpeter for an October article.
Mr. Gross says referrals and exhibitions generate new
business leads — both commercial and weddings. In No-
vember, he will add Ann Arbor to a growing list of cities
nationwide that have hosted exhibitions of his work. The
DelRio restaurant in downtown Ann Arbor will display
a collection of his wedding shots during a one-month ex-
hibition.
Mr. Gross actively promotes his work to representa-
tives of corporations, design firms and advertising agen-
cies. A photographic agency markets his portfolio and he
occasionally sends targeted direct mailings to generate
new clients.
The result has been a steady flow of business
that has satisfied his need for personal interac-
tion in his work.
"If I could shoot portraits of people for the rest
of my life, I would be happy," Mr. Gross said.
"Some photographers like to stay in a studio and
shoot cans of beans. I enjoy interacting with peo-
ple and I'd like to think that has a positive im-
pact on my work." 111

Examples of Steven Gross'
wedding photos.

C)
C)

CO

CC
L11

2

Lu

0

U-1

cn

. 41

Back to Top

© 2020 Regents of the University of Michigan