News
Dreisbach at Sons
Compa4n/
New Magazine Deal
Charges More To Jews
New York (JTA) — The New
Republic magazine wants to
attract Jewish readers, but
it charges more for a
subscription to those re-
sponding to a solicitation
targeting Jews than it
charges to those who
subscribe from a general
solicitation.
Two pieces of junk mail
soliciting subscriptions for
the New Republic magazine
arrived on the same day re-
cently, one clearly targeting
Jewish readers and the
other, a more general au-
dience.
The piece directed to Jews
had, on the front of the
envelope, rhetorical ques-
tions related to the Middle
East, printed in black and
red ink, which were design-
ed to grab the recipient's at-
tention.
The envelope for the gen-
eral solicitation had diff-
erent questions, devoted to
different price — $37.50 to
Jewish readers and $34.99 to
respondents to the general
query.
According. to Peggy Jarvis
Ferrin, the magazine's asso-
ciate publisher for circula-
tion, the reasons for the
discrepancy are "not
devious" and are not related
to "a price that a particular
audience is perceived to be
able to pay."
Rather, she said, the
magazine is required by the
Audit Bureau of Circulation
to offer the subscription at
the higher price to recipients
of the Jewish solicitation be-
cause that deal includes a
premium. The audit bureau
also requires the publication
to assign a value to the arti-
cle reprints and charge for
them.
The higher price
must be set becuse
there is a premium
involved.
Jerusalem (JTA) — Last wek
marked the worst in terms of
violence in Israel and the
territories since the Pales-
tinian self-rule accord was
signed in Washington last
September.
Grigory Fayzi, 37, an im-
migrant who lived in
Ashkelon, was fatally stabb-
ed by a terrorist as he was
preparing his car for inspec-
tion at a government licens-
ing office near the Erez
checkpoint in the Gaza
Strip.
The terrorist, Yusef Islim,
21, reportedly belonged to
Izz a-Din al-Kassam, the
military wing of the Islamic
fundamentalist Hamas
movement.
Mr. Islim was shot dead by
two civil administration
workers, but not before he
stabbed another Israeli from
a nearby settlement.
Members of Hamas said
later that Mr. Islim was ac-
ting to avenge the deaths
hours before of four Hamas
terrorists in Hebron at the
hands of the Israel Defense
Force.
The four, also members of
the al-Kassam brigade, were
killed after a night-long
siege on a house in which
they were hiding. The siege
ended when the IDF blew up
the house.
Hamas called a general
strike to protest the kill-
ings.
health care reform, chief ex-
ecutive officers' salaries and
one that is surely keeping
readers awake at night,
"Are Rush Limbaugh and
David Letterman the same
person?"
The solicitation targeting
Jews also contained a letter
from publisher Martin
Peretz, which offered new
subscribers copies of articles
about the Israel-Palestine
Liberation Organization ac-
cord by authors including
Ruth Wisse, Leon Wieseltier
and Mr. Peretz himself.
Mr. Peretz also tempts
Jewish potential subscribers
with an offer to contribute
20 percent of the subscrip-
tion price to the Jerusalem
Foundation, if payment is
enclosed with the order.
The Jerusalem Founda-
tion, of which Mr. Peretz is
formerly chairman of the
board, raises $30 million a
year internationally for so-
cial service, beautification
and restoration projects in
Jerusalem.
The two solicitations each
offer a yearlong subscription
to the political magazine at a
24600 Grand River Avenue
Detroit, Michigan 48219
(313) 531-2600
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