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January 07, 1994 - Image 70

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-01-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

AUTO'94

Local Company
In High Gear

, ........

........................

4,

`94 CAD
STS

'92 LEXUS
ES300

5 36,900

523,500

`92 BLAZER
4X4

'92 GMC
SONOMA

$1 5,995

57995

'92 LEXUS
SC400CPE

'90 LEXUS
LS400

'32,500

24,900

'93 CHEROKEE '90 MERCEDES
300E
4X4

2,0

16,995

,

• • ‘• ,•

.......

`92
SEVILLE

$23,495

'90
PROBE

Productions Plus chose a model wearing a Donna Karan outfit
to showcase the new Toyota.

49

,,•• • • ,• • • • •-• • • , • • • • •

s • • •

'• •

• •

s the 1994 North
American Interna-
tional Auto Show
ooms into town, it
won't be just the Big Three and
their competitors who will have
worked full speed ahead to
have their newest models look-
ing sleek and eye catching on
the showroom floor.
Harriett Fuller and Margery
Krevsky, of Productions Plus in
Birmingham, have been busy
for months prepping models —
the human kind — for their role
in the show.
The staff of Productions Plus
has spent hundreds of hours
auditioning, dressing, fitting,
scripting, rehearsing and coor-
dinating the details involved in
readying the models for their
work.
This year, the company
scored a coup when it snapped
up the Toyota Motor Corp. ac-
count, the largest of the auto
show accounts. Productions
Plus added another feather to
its cap by also landing the
Suzuki account. That means
the company will provide nar-
rators and/or product special-
ists to tout Toyota and Suzuki
products at auto shows
throughout the nation.
"We were very happy to
learn that we were the agency
of choice," said Margery
Krevsky. "We are very excited
about working with Toyota and
Suzuki and look forward to a
long and mutually rewarding
relationship with both compa-
nies."

Az

A DIVISION OF THE MEADE GROUP

M-59 (Hall Rd.) At Schoenherr

Across from Lakeside Mall

1 -31 3-726-7900
.800-486-LAKE

On approved credit, 48 month close end leas, $0 Down, $450 acq. fee, $500 sec. dep., 1st payment & plates, total
due at delivery $1132.55 ES300, $1351.00 SC400. Options to purchase at lease ent $12,190 ES, $18,060 Sc, cus-
tomer responsible for excess wear & tear, 15,000 mi./yr., 15c/mi. excess mileage. Total oblig. pymt x 48 mos.

WANTED

( ../)

w

Cf)

uJ

CC

w

Northern Michigan
is a prime travel
destination for
Jewish News drivers.
Almost 40% visited
Northern Michigan
in the past 12
months.

USED VEHICLES
ANY CONDITION

Regardless of Year
Make or Model

w

AO

For A FREE Quote
call Barry NOW!!

We buy Estate Cars

(810) 5574663

Source: 1993 Simmons Jewish News Study

In addition, Productions Plus
models will represent Infiniti,
Nissan, Pontiac and Buick on
the auto show circuit, which
lasts about seven months.
Ms. Krevsky said she and
Ms. Fuller spend each Tuesday
seeing 200-300 potential mod-
els in their office to select the
core of seasoned narrators that
will be presented to clients at
auditions.
Once the clients have chosen
their narrators, Ms. Fuller be-
gins the wardrobing process.
She does most of the buying in
New York City and, according
to Ms. Fuller, décolleté and glit-
tering gowns are now passé.
Narrators today are more like-
ly to be outfitted in attractive
suits or jackets and slacks. Ms.
Fuller says that the average
wardrobe can cost a manufac-
turer up to $2,000.
Ms. Fuller, who was one of
Detroit's top fashion models be-
fore retiring from the business,
teamed with Ms. Krevsky, an
executive in fashion and retail
management, in 1983 to launch
Productions Plus. The women
met when Ms. Krevsky was in
New York as a buyer for
Alvin's. Over a week of lunch-
es, the two discussed the idea
of starting their own modeling
agency.
Initially, Productions Plus fo-
cused on doing fashion shows
for the area malls, but soon it
went after the auto show work.
Today, the auto show consti-
tutes the largest share of the
company's business. ❑

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