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August 27, 1993 - Image 30

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-08-27

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Bryant Frank Looks
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ALAN HITSKY ASSOCIATE EDITOR

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FISCHER

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Troy Motor Mall
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55,000 mi. tmo wit Oc per mi. over. Prologe option to purchase at lease end at predetermined price. Lessee resp. for excess wear & tear. Subject to 4% use tax. To get rd. x pmts. x 48 for Mat& 36 fix Protege.

FISCHER

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'93 LEGACY

• Automatic
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• Tilt & Cruise
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Plus at lease end at predetermined price. Lessee resp. for excess wear & tear. $1,000 Down. Subject to 4% use tax. To get total x payments x

48.

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SuZUK'® Troy 643-7660

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purchase at lease end at predetermined price. Lessee resp. for excess wear & tear. Supect to 4% use tax. To get ttl x pymts. x 48.

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Bryant Frank: Old, new blood.

I

t's coincidental that
Bryant Frank is 37 years
old. After all, the incom-
ing president of Jewish
Ensemble Theatre (JET)
has been working with the
fledgling organization since
its inception four years ago.
It just happens to be his
turn at the helm, he says, as
JET continues to expand its
audience, aiming at all ages
in the Jewish community,
but especially the under-40
set.
JET, says Mr. Frank, will
have two goals: broaden its
financial base and broaden
its audience. "It was excit-
ing and frightening during
JET's first two years. Jim
August was president; we
mounted productions, nego-
tiated a union contract and
set up an office."
Mr. Frank says the last
two years, under Mary Lou
Zieve, were "where do we
go from here?" JET made
inroads in writing grant
proposals and received
funding from the Michigan
Council for the Arts and the
DeRoy Foundation.
Now it is time for expan-
sion. Mr. Frank believes
JET has established itself
from a creative standpoint
"and we learned about our
audience — what they
wanted and what we want-
ed; there's a good tension
there. But I don't want to do
an entire season of Neil
Simon stuff, even though
that might be the easiest
way to survive."
JET will broaden its
financial support through
subscriptions and sponsor-
ships, he says. "It is difficult
to argue with people, to con-
vince them on an individual

basis that the preservation,
nurturing and evolution of
Jewish culture is as impor-
tant as Ethiopian Jews or
Soviet Jews or other Jews
facing misfortune, or politi-
cal campaigns that are
important."
Theater and culture are
viewed as luxuries, Mr.
Frank says, but he sees
them as important as reli-
gion and social action in the
Jewish continuum. "No two
are as strong as the three,"
he believes.
And the younger genera-
tions of Jews in the United
States are not being raised
with the same Jewish cul-
tural component as the
older generations. "So our
subgoal," he says, "is to tar-
get that segment of the com-
munity that is noticeably
absent from every theater in
this country — people under
40. We won't exclude the
others, but people over 40
are 85 percent of our sub-
scribers."
Mr. Frank can speak from
experience about theater.
An English and journalism
major at the University of
Michigan, he continued his
voice training while in col-
lege and appeared in seven
off-Broadway shows in New
York before returning to U-
M for law school. He is now
senior counsel for City
Management Corp. in
Detroit.
He wants JET to become
Detroit's off-Broadway. "We
want people to consider JET
along with all the other
entertainment options. You
don't have to get all dressed
up, although you can if you
want to. This is done in
New York and Chicago.
Why not here?"
JET has created an audi-
ence development commit-
tee headed by Ron Klein,
Marci Benson and Jonathon
Frank. The committee will
promote JET to young adult
and singles groups, as well
as other age groups, by
helping to organize theater
outings, as well as after-
glow and talk-back events
with the JET casts.
Bryant Frank has a two-
fold goal for the committee
and for JET. He wants to
increase from last year's
1,200 subscribers, and "I
would like the community to
view JET as one of its more

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