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February 12, 1993 - Image 77

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-02-12

Disclaimer: Computer generated plain text may have errors. Read more about this.

BUSINESS

'BOOMING page B7

IF A BANK FAILS TO LOOK CAREFULLY
AT ITS CUSTOMER, IT'S ALREADY FAILED.

Put yourself in this person's blurry shoes (if you're not
there already). You have a small business. You're looking to
your bank for help in reaching your goals. But it hasn't
gotten to know you well enough to truly help you succeed.
Well, maybe it's time for a bank with more vision. One that
can offer you more than just financial services. At Comerica
Bank, besides offering creative loan solutions, we also
offer a series of small business seminars and workshops to
give you more insight into all areas of your business. Our
goal being t
ou a bette man .er, marketer,
human re urces e
VVhateV hat you're
wearing. --
Of course,
-
many bank Ca Offer ou a I
can offer
, b u f
you a comm
o alway remej ,/ der who you
-nen
are, and a gr. o account officers
will remember
to put on their lasses and share your ,vision. Call us at
1-800-292-1300 for-o Small BusineSs Resource Guide.

Member FDIC. An Equal Opportunity Lender.

A BETTER BANK FOR YOU

T

Market Fact

he Jewish News reaches Oakland County's most desirable audience more efficiently — and
thoroughly — than any other medium.

Publication

Crain's Business
Detroit Monthly
Observer & Eccentric

Percent Of Jewish News Readers
Who Read These Publications Regularly
12%
28%
21%

FEBRU ARY

attitude," she recalled. "But
I have noticed a tremendous
change in an awareness in
what the American market
needs because the Israeli
businessperson has exposed
himself here more.
"The American business-
people have helped educate
the Israelis to understand our
market," Ms. Jackier said.
"And we realize their prod-
ucts are good."
Israel's developments in
\ the high tech areas, govern-
ment incentives for foreign
investors and the influx of
Russian immigrants has cre-
ated "a more global aware-
ness of what the U.S. market
needs," she said. "This will
propel the economy and
strengthen its economic in-
dependence."
Elizabeth Williamson has
been in the international
business world for about a
decade. Never has she seen
products as nice as those
coming out of Israel.
She is Irish and had no
emotional ties to Israel when
she first started doing busi-
ness with the country
through her job with a U.S.
defense contractor. There,
she wrote sales proposals. Is-
rael was her client.
Today she works for Gen-
eral Dynamics, for whom she
writes contracts and propos-
als for the U.S. government.
But Israel no longer is her
client, and she misses doing
business with Israel.
A little red tape doesn't
scare Ms. Williamson. If she
can get heavy tanks sent
there with little trouble, she
figures that surely she can
import products.
She has been taking He-
brew classes at the Midrasha.
She has traveled to Israel, re-
searching companies for po-
tential business prospects.
And she has become an active
member of the American-Is-
rael Chamber of Commerce.
Ms. Williamson wants to
be a representative for some
Israeli products in the Unit-
ed States. First, however, she
plans to incorporate a busi-
ness that would teach Israeli
companies how to effectively
market their products.
"I see it as the next Japan.
We will have an Israeli inva-
sion," Ms. Williamson said.
Ms. Williamson estimates
it will take only two years be-
fore Israel is known as a ma-
jor player on the world
economic scene. u

Source: Scarborough Jewish News Study

-

THE JEWISH NEWS

B13

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