BUSINESS

'BOOMING page B7

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Market Fact

he Jewish News reaches Oakland County's most desirable audience more efficiently — and
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28%
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FEBRU ARY

attitude," she recalled. "But
I have noticed a tremendous
change in an awareness in
what the American market
needs because the Israeli
businessperson has exposed
himself here more.
"The American business-
people have helped educate
the Israelis to understand our
market," Ms. Jackier said.
"And we realize their prod-
ucts are good."
Israel's developments in
\ the high tech areas, govern-
ment incentives for foreign
investors and the influx of
Russian immigrants has cre-
ated "a more global aware-
ness of what the U.S. market
needs," she said. "This will
propel the economy and
strengthen its economic in-
dependence."
Elizabeth Williamson has
been in the international
business world for about a
decade. Never has she seen
products as nice as those
coming out of Israel.
She is Irish and had no
emotional ties to Israel when
she first started doing busi-
ness with the country
through her job with a U.S.
defense contractor. There,
she wrote sales proposals. Is-
rael was her client.
Today she works for Gen-
eral Dynamics, for whom she
writes contracts and propos-
als for the U.S. government.
But Israel no longer is her
client, and she misses doing
business with Israel.
A little red tape doesn't
scare Ms. Williamson. If she
can get heavy tanks sent
there with little trouble, she
figures that surely she can
import products.
She has been taking He-
brew classes at the Midrasha.
She has traveled to Israel, re-
searching companies for po-
tential business prospects.
And she has become an active
member of the American-Is-
rael Chamber of Commerce.
Ms. Williamson wants to
be a representative for some
Israeli products in the Unit-
ed States. First, however, she
plans to incorporate a busi-
ness that would teach Israeli
companies how to effectively
market their products.
"I see it as the next Japan.
We will have an Israeli inva-
sion," Ms. Williamson said.
Ms. Williamson estimates
it will take only two years be-
fore Israel is known as a ma-
jor player on the world
economic scene. u

Source: Scarborough Jewish News Study

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THE JEWISH NEWS

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