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August 16, 1991 - Image 56

Resource type:
Text
Publication:
The Detroit Jewish News, 1991-08-16

Disclaimer: Computer generated plain text may have errors. Read more about this.

BUSINESS

Mac McCoy

Introduces

FITNESS

TECHNOLOGY

TRUE—FOR THE
LOOK OF YOUR LIFE.

David Weiss Sees Success
With No-Flame Fire Depressant

AARON ROBINSON

Special to The Jewish News

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Photo by Glenn Triest

T

here aren't any leggy
nymphs or butchered
pop tunes, no special
effects or dancing teddy bears,
and Michael Jackson pro-
bably never heard of it.
Indeed, for Detroit-area en-
trepreneur David Weiss,
_ marketing his patented No-
Flame fire depressant on
television has involved
nothing more dramatic than
putting match to paper.
In a demonstration per-
formed live as well as in com-
mercials, Mr. Weiss ignites a
sheet of paper half-sprayed
with the product. "As I'm
talking the audience sees the
flame," he explains. "As it
gets to the line (treated by No-
Flame), it extinguishes itself.
Now I've got them."
Mr. Weiss, a Detroit native
who spent the majority of his
professional career as an at-
torney and accountant, has
used this and similar displays
to help market the fire-foiling
products of his company,
Amalgamated Chemical Inc.
(ACI).
From his small office in Far-
mington Hills, the 49-year-old
Mr. Weiss takes orders for
ACI's products and faxes
them to a plant in Wayne,
Mich., where they are manu-
factured by the American Jet-
way Company. These products
include No-Flame, an all-
purpose flame retardant in a
10 oz. aerosol can, a flame-
killing paint additive from
the same formula, and No-
Soil, a stain protestant _
similar to Scotch-Guard.
Family and friends con-
stitute the majority of ACI's
30 shareholders, who
together own 32 percent of
the company. The rest is own-
ed by Mr. Weiss, his brother,
Gerald Weiss, and his partner,
Michael Cenit.
Mr. Weiss purchased the for-
mula for No-Flame seven
years ago after it was
featured on the "That's In-
credible" television show.
"Originally I was thinking of
selling it and put an ad in the
Wall Street Journal," he said.
"But business picked up and
now I don't want to sell it."
Among Mr. Weiss' biggest
customers have been ACO
Hardware, Walmart, and the
U.S. government. ACI's pro-
ducts have been sold in
Europe and have been used in
foreign embassies and con-
sulates. No-Flame has even
been used to fire-proof

David Weiss demonstrates his No-Flame product.

Michigan Governor Engler's
Christmas tree, Mr. Weiss
said.
But ACI's most appreciative
customers may be the
graduating classes at An-
dover and Lahser High
Schools, who used No-Flame
last spring to save their an-
nual all-night senior party.
"I happened to be in the of-
fice on a Saturday afternoon
when I got a call from an
upset parent," Mr. Weiss said.
"The fire marshal said the
party's paper decorations
were a fire hazard and
wouldn't let it continue."
"He said he would provide
as many cases as we needed,"
said Andover Assistant*Prin-
cipal Jim Wolfe, who added
that the party's Wizard of Oz
theme had required potential-
ly flammable decorations
made of straw, cardboard, and
tissue paper. Organizers pro-
mptly treated the decorations
and the party was allowed to
proceed. Without No-Flame,
Mr. Wolfe said, "We would
have had to take everything
down."
Mr. Weiss has all but aban-
doned his legal practice in
order to run ACI and travel
the country promoting his
products at conventions and
symposiums. He said he has
raised interest in No-Flame
in the National Parent-
Teachers Association (PTA),
among state fire marshal's
around the country, and in
The Little LeagUe baseball

.

organization, some of whose
members raise money by sell-
ing No-Flame instead of can-
dy or magazines.
"I like going out and
meeting people, and I'm ex-
cited about the product," he
said.
Soon No-Flame may appear
under a nationally-known
name-brand like Rust-Oleum,
Mr. Weiss said. However, he
added, "If I did sell it I would
retain my interest in it and
work for the company that
bought it."
In the meantime, Mr. Weiss
continues to journey across
the country, helping to stamp
out fires with matches, paper,
and a can of No-Flame. L

IN BRIEF

At its recent Annual Meeting
and Convention, the
Michigan Association of Cer-
tified Public Accountants
(MACPA) elected Farmington
Hills accountant ALAN
REINSTEIN to its board of
directors. Mr. Reinstein is
chairman of Wayne State
University's accounting
department.

ALAN GILDENBERG has
joined Rodecker and Co: as a
registered representative. Mr.
Gildenberg spent seven years
at the Chicago Mercantile
Exchange as . an independent
futures trader.

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