BUSINESS Mac McCoy Introduces FITNESS TECHNOLOGY TRUE—FOR THE LOOK OF YOUR LIFE. David Weiss Sees Success With No-Flame Fire Depressant AARON ROBINSON Special to The Jewish News True Treadmills are strides ahead of competition in technology, quality and performance. Designed to meet all your workout demands including micro processor electronics that -calculate calories burned, distance, speed, elapsed time, incline and more. No other treadmill absorbs more energy from shoe impacts, transferring shock into the machine, not your body. So work out more consistently in the comfort of your own home or office, despite outside weather conditions. TRUE 500 True Treadmills— for the look of your life. $ 214 926 i TRUE 360m, SAVE $300! TRUE 500si SAVE $400! Quantities are Limited UNIQUE SHOCK ABSORPTION SYSTEM No other treadmill absorbs more energy from shoe impacts. The shock is transferred into the machine rather than your body. Rear shock absorbers are adjustable. Feel the TRUE difference. .. While you're here, check out our large selec- tion of home gyms. Choose from Hoist, Bio-Dyne and Spirit in Michigan's largest showroom , Southfield 26630 Southfield Rd. 44 Between 10 1/2 & 11 Mile Rd. 1313) 557-6550 '/2 CLOY Hours: Mon.-Fri. 10-7; Sat 10-6 Exercise & Fitness 56 Livonia 13250 Newburgh Rd. FRIDAY, AUGUST 16, 1991 Block 0111-96 462-2697 (313) Hours: Mon.-Fri. 9-6 Exercise & Fitness — Sauna & Steam Photo by Glenn Triest T here aren't any leggy nymphs or butchered pop tunes, no special effects or dancing teddy bears, and Michael Jackson pro- bably never heard of it. Indeed, for Detroit-area en- trepreneur David Weiss, _ marketing his patented No- Flame fire depressant on television has involved nothing more dramatic than putting match to paper. In a demonstration per- formed live as well as in com- mercials, Mr. Weiss ignites a sheet of paper half-sprayed with the product. "As I'm talking the audience sees the flame," he explains. "As it gets to the line (treated by No- Flame), it extinguishes itself. Now I've got them." Mr. Weiss, a Detroit native who spent the majority of his professional career as an at- torney and accountant, has used this and similar displays to help market the fire-foiling products of his company, Amalgamated Chemical Inc. (ACI). From his small office in Far- mington Hills, the 49-year-old Mr. Weiss takes orders for ACI's products and faxes them to a plant in Wayne, Mich., where they are manu- factured by the American Jet- way Company. These products include No-Flame, an all- purpose flame retardant in a 10 oz. aerosol can, a flame- killing paint additive from the same formula, and No- Soil, a stain protestant _ similar to Scotch-Guard. Family and friends con- stitute the majority of ACI's 30 shareholders, who together own 32 percent of the company. The rest is own- ed by Mr. Weiss, his brother, Gerald Weiss, and his partner, Michael Cenit. Mr. Weiss purchased the for- mula for No-Flame seven years ago after it was featured on the "That's In- credible" television show. "Originally I was thinking of selling it and put an ad in the Wall Street Journal," he said. "But business picked up and now I don't want to sell it." Among Mr. Weiss' biggest customers have been ACO Hardware, Walmart, and the U.S. government. ACI's pro- ducts have been sold in Europe and have been used in foreign embassies and con- sulates. No-Flame has even been used to fire-proof David Weiss demonstrates his No-Flame product. Michigan Governor Engler's Christmas tree, Mr. Weiss said. But ACI's most appreciative customers may be the graduating classes at An- dover and Lahser High Schools, who used No-Flame last spring to save their an- nual all-night senior party. "I happened to be in the of- fice on a Saturday afternoon when I got a call from an upset parent," Mr. Weiss said. "The fire marshal said the party's paper decorations were a fire hazard and wouldn't let it continue." "He said he would provide as many cases as we needed," said Andover Assistant*Prin- cipal Jim Wolfe, who added that the party's Wizard of Oz theme had required potential- ly flammable decorations made of straw, cardboard, and tissue paper. Organizers pro- mptly treated the decorations and the party was allowed to proceed. Without No-Flame, Mr. Wolfe said, "We would have had to take everything down." Mr. Weiss has all but aban- doned his legal practice in order to run ACI and travel the country promoting his products at conventions and symposiums. He said he has raised interest in No-Flame in the National Parent- Teachers Association (PTA), among state fire marshal's around the country, and in The Little LeagUe baseball . organization, some of whose members raise money by sell- ing No-Flame instead of can- dy or magazines. "I like going out and meeting people, and I'm ex- cited about the product," he said. Soon No-Flame may appear under a nationally-known name-brand like Rust-Oleum, Mr. Weiss said. However, he added, "If I did sell it I would retain my interest in it and work for the company that bought it." In the meantime, Mr. Weiss continues to journey across the country, helping to stamp out fires with matches, paper, and a can of No-Flame. L IN BRIEF At its recent Annual Meeting and Convention, the Michigan Association of Cer- tified Public Accountants (MACPA) elected Farmington Hills accountant ALAN REINSTEIN to its board of directors. Mr. Reinstein is chairman of Wayne State University's accounting department. ALAN GILDENBERG has joined Rodecker and Co: as a registered representative. Mr. Gildenberg spent seven years at the Chicago Mercantile Exchange as . an independent futures trader.