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Baring what a Time ex-
ecutive called "pos-
sible exposure to
misinterpretation," the na-
tional news magazine has
canceled an advertising policy
which had been described as
"anti-Israel" and catering to
the Arab boycott.
Newsweek this week said it
too was canceling a similar
advertising policy, but for
"commerical" reasons.
Linos Kogevinas, publisher
of Time Atlantic, when asked
about the policy which offers
advertisers the opportunity to
withhold ads from editions
distributed in Israel, said the
20-year old policy has been
cancelled.
"It was not adopted because
of any anti-Semitism or anti-
Israeli feelings," said Mr.
Kogevinas. "It was a
marketing tool and we offer
advertisers the opportunity
not to advertise in other edi-
tions as well.
"But I just don't want any
exposure to possible misinter-
pretation, so we have cancel-
ed the X-Israel edition."
A Newsweek spokesperson
said her magazine was
canceling the policy because
of lack of demand. "Basically,
there was no commercial de-
mand for the edition."
The decision apparently
was made very recently
because, she said, rate cards
now being printed for 1991
would not include the "X-
Israel" rate.
An October article in the
New Republic magazine by
Jacob Weisberg described in
detail a mechanism used by
Berl Falbaum is a Detroit
area public relations
specialist and an officer of the
Jewish Community Council._
the two magazines to permit
international advertisers to
keep their ads out of editions
distributed in Israel. Mr.
Weisberg wrote that the ac
commodation was made to
permit companies to placate
Arab countries which have
been boycotting Israel since
1951.
While it is illegal for U.S.
companies to participate in
the boycott, Mr. Weisberg
pointed out that the maga-
zines were not in violation of
federal legislation unless they
were asked to keep the ads
out of the edition in direct
response to demands by Arab
nations.
Mr. Weisberg wrote that
"according to data compiled
A 'Newsweek'
spokesperson said
her magazine was
cancelling the
policy because of
lack of demand.
by Leading National Adver-
tisers, the X-Israel edition of
Time is principally a vehicle
for Japanese companies with
histories of capitulating to
the Arab boycott. But Time's
X-Israel edition also carries
ads from Egypt Air Lines,
despite the fact that Egypt
agreed to cease obeying boy-
cott restrictions under the
Camp David Accords."
Mr. Weisberg's story was
picked up by the Jerusalem
Post and the Columbia Jour-
nalism Review, a trade jour-
nal which monitors the
media. It gave Time and
Newsweek a "dart" for its
policy in a regular column
which commends or criticizes
media institutions with darts
and laurels.