•
A • Season • Of • Distinction
WINTER
SAVE 20% TO 50%
over 50. Those under 50 are
just as likely to contribute to
nonsectarian causes and
slightly more inclined to
give to Jewish causes other
than the Campaign.
"The third and fourth ge-
nerations are not as iden-
tified as strongly to Jewish
life as the older genera-
tions," says Norbert
Freuhauf, planning director
for the Council of Jewish
Federations, the umbrella
organization for Jewish
agencies throughout the
United States and Canada.
"They are more attached to
the general American
climate. These, such as Save
the Whales and drug abuse,
are being viewed as more
important or paramount
than Jewish causes.
"A lot are not on lists and
are not asked to participate.
Some might be intermar-
ried. There are many com-
plex issues," he says. "Jews
are not less charitable. The
competition is greater."
Mr. Freuhauf says cam-
paign directors from
throughout the country will
meet in February to discuss
mechanisms for reaching out
to those who don't con-
tribute. Greatly needed, he
says, is more education,
more emphasis on the young
adult division campaigns
and more outreach at the
college level.
Historically, Jewish
philanthropies, particularly
the federated campaigns,
tend to depend upon a
relatively few large gifts.
In Detroit, one-third of last
year's $28 million Campaign
came from 37 gifts — each
more than $100,000. There
were, however, a total of
17,600 gifts. This means
fewer people are con-
tributing larger dollars.
This also means young ca-
reer-minded people like Ms.
Meyer, who can't afford to
donate such a large sum,
might feel alienated from
the Campaign.
Ms. Meyer's father,
Harvey, is Israeli, and she
has visited Israel twice —
the last time in 1982. She
says she has strong at-
tachments to Israel and isn't
sure why she hasn't made a
Campaign pledge.
"Cancer is such a horrible
disease and American
Cancer needs money for
research," she says. "Not
that Israel is not a good
cause. But I'm not really
sure where the (Federation)
money goes. With ACS, I
know it goes toward resear-
ch and development. No one
explains Campaign dollars.
Everyone has heard of the
Federation. But if you ask
people where the money
goes, most couldn't tell you."
Ms. Meyer says her board
position at ACS was earned.
She gave her time. Her fear
is that a large donation is a
requirement to move up in
the Federation ranks.
"I'm doing marketing,
event planning, developing
and creating," she says. "No
contribution is expected.
They are open to new ideas
at ACS. I don't know if Fed-
eration is open to new peo-
ple, new ideas and fresh ap-
proaches to fund-raising."
Attorney Dean Gould's
charities of choice are Jew-
ish, yet he understands why
young people might feel al-
ienated. He gives to the
Campaign, but says he can't
afford to write a large check.
He divides his time among
the Campaign and other
Jewish organizations.
At 36, he is president-elect
of Kadima, Detroit's Jewish
support service agency for
adults with mental illness,
which is funded primarily by
the Michigan Department of
Mental Health and receives
a community grant from the
Max Fisher Foundation. He
also serves on the board of
Jewish Vocational Service
and is a member of the
Soviet Jewry Committee,
GIVING TO THE CAMPAIGN
30 - 49
50 - 69
70 +
TOTAL
% DONORS
49%
50%
50%
50%
MEAN GIFT
$400
$800
$600
$600
$3
$8
$10
$6
AGE
PER $1000 INCOME
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CHARITABLE AFFLUENT
30 - 49
50 - 69
70 +
TOTAL
% DONORS
64%
85%
86%
73%
MEAN GIFT
$1200
$2800
$4200
$2000
$7
$19
$37
$13
AGE
PER $1000 INCOME
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THE DETROIT JEWISH NEWS 15