• A • Season • Of • Distinction WINTER SAVE 20% TO 50% over 50. Those under 50 are just as likely to contribute to nonsectarian causes and slightly more inclined to give to Jewish causes other than the Campaign. "The third and fourth ge- nerations are not as iden- tified as strongly to Jewish life as the older genera- tions," says Norbert Freuhauf, planning director for the Council of Jewish Federations, the umbrella organization for Jewish agencies throughout the United States and Canada. "They are more attached to the general American climate. These, such as Save the Whales and drug abuse, are being viewed as more important or paramount than Jewish causes. "A lot are not on lists and are not asked to participate. Some might be intermar- ried. There are many com- plex issues," he says. "Jews are not less charitable. The competition is greater." Mr. Freuhauf says cam- paign directors from throughout the country will meet in February to discuss mechanisms for reaching out to those who don't con- tribute. Greatly needed, he says, is more education, more emphasis on the young adult division campaigns and more outreach at the college level. Historically, Jewish philanthropies, particularly the federated campaigns, tend to depend upon a relatively few large gifts. In Detroit, one-third of last year's $28 million Campaign came from 37 gifts — each more than $100,000. There were, however, a total of 17,600 gifts. This means fewer people are con- tributing larger dollars. This also means young ca- reer-minded people like Ms. Meyer, who can't afford to donate such a large sum, might feel alienated from the Campaign. Ms. Meyer's father, Harvey, is Israeli, and she has visited Israel twice — the last time in 1982. She says she has strong at- tachments to Israel and isn't sure why she hasn't made a Campaign pledge. "Cancer is such a horrible disease and American Cancer needs money for research," she says. "Not that Israel is not a good cause. But I'm not really sure where the (Federation) money goes. With ACS, I know it goes toward resear- ch and development. No one explains Campaign dollars. Everyone has heard of the Federation. But if you ask people where the money goes, most couldn't tell you." Ms. Meyer says her board position at ACS was earned. She gave her time. Her fear is that a large donation is a requirement to move up in the Federation ranks. "I'm doing marketing, event planning, developing and creating," she says. "No contribution is expected. They are open to new ideas at ACS. I don't know if Fed- eration is open to new peo- ple, new ideas and fresh ap- proaches to fund-raising." Attorney Dean Gould's charities of choice are Jew- ish, yet he understands why young people might feel al- ienated. He gives to the Campaign, but says he can't afford to write a large check. He divides his time among the Campaign and other Jewish organizations. At 36, he is president-elect of Kadima, Detroit's Jewish support service agency for adults with mental illness, which is funded primarily by the Michigan Department of Mental Health and receives a community grant from the Max Fisher Foundation. He also serves on the board of Jewish Vocational Service and is a member of the Soviet Jewry Committee, GIVING TO THE CAMPAIGN 30 - 49 50 - 69 70 + TOTAL % DONORS 49% 50% 50% 50% MEAN GIFT $400 $800 $600 $600 $3 $8 $10 $6 AGE PER $1000 INCOME on our entire stock of Designer Home Furnishings and as much as 30% on Special Orders. This winter, season your home with the distinctive contemporary furnishings from Sherwood. With strikingly different designs for your living room, dining room and bedrooms Eye- catching accent pieces. Bold finishes and fabrics. For the finest furniture, accessories and gifts, visit Sherwood... its worth it! ASK ABOUT OUR FREQUENT BUYER'S CLUB! SOUTHFIELD Tel-Twelve Mall • 12 Mile & Telegraph Daily 10-9 • Sun 12-5 • 354-9060 WEST BLOOMFIELD 6644 Orchard Lake Road at Maple • 855-1600 Mon-Thur-Fri 10-9 • Tue-Wed-Sat 10-6 • Sun 12-5 Clearance Sale 50%-70% off fall & winter merchandise 2 DAYS ONLY! Fri., Dec 28th & Sat. Dec. 29th • • • • Sportswear Coordinates Evening Wear Accessories Great Selection of Cruise Wear CHARITABLE AFFLUENT 30 - 49 50 - 69 70 + TOTAL % DONORS 64% 85% 86% 73% MEAN GIFT $1200 $2800 $4200 $2000 $7 $19 $37 $13 AGE PER $1000 INCOME Mon.- Sat. 10-6, Thurs. til 8:00 Robin's Nest • 7415 Orchard Lake Rd. • West Bloomfield 737-2666 THE DETROIT JEWISH NEWS 15