SINGLE LIFE r
Sports
Eyewear
No matter what your game ...we've got
the protective eyewear you need. Rec
Specs, SportGoggle and Converse are
all in stock. And, we can fill your
prescription with the D.O.0 SuperLens i7
the thinnest, lightest,
most durable lens
available.
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We can custom make any prescription
we have in stock
in about 60 minutes or less.
New Voice Connector Expected
To Personalize The Personals
Dr. Howard J. Rosner, Optometrist,
provides personalized care in contact
lens fittings and eye examinations for the
entire family at D.O.0 of West Bloomfield.
Appointments available daily, evenings
and Saturday.
RICHARD PEARL
Staff Writer
F
•
•
OF WEST BLOOMFIELD
West Bloomfield Plaza • Orchard Lake south of Maple
626-0200
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— VISA and MASTERCHARGE ACCEPTED —
100 FRIDAY, SEPTEMBER 7, 1990
E
rom a man's mouth
you can tell who he is,"
says the Zohar, a 13th-
century commentary on the
Torah.
Whether the Zohar is right
or not, beginning today,
Jewish singles in Detroit
who are readers of The Jew-
ish News' People Connector
will be better able to judge
which of the personals'
advertisers they might like
to meet, thanks to the inau-
guration of Voice Connector,
the paper's new electronic
voice-mail service.
Offered as an ancillary
service to the popular People
Connector, the Voice Con-
nector is expected to go a
long way toward helping
Jewish singles more suc-
cessfully — and more quick-
ly — meet those eligible sin-
gles in whom they are most
likely to be interested.
Voice Connector, now ap-
pearing in the People Con-
nector personals section,
works like this: personals
advertisers are assigned a
code and password to access
the system. Upon dialing a
toll-free 800 number, they
may record a message of up to
two minutes' length.
People Connector readers
call a special 900 number,
enter the code which appears
in the advertisement that
interests them and leave
their own recorded message
that includes their name and
telephone number. (The
charge for listening is 95
cents per minute, billed by
the telephone company on the
monthly statement.) The
Voice Connector's major ad-
vantage is that advertiser
and respondent can meet
quickly because the adver-
tiser can check his or her elec-
tronic mailbox the same day
in which the printed ad
appears.
The other way of respon-
ding to the ad — writing a
letter, mailing it and
waiting for a response — is
still available, of course, but
the respondent will have to
wait a few days for the postal
service to make deliveries.
Every voice-ad is screened
by Microvoice Applications,
Inc., of Minneapolis, Minn.
"We screen every ad for
obscenity as well as ad-
dresses, last names and
phone numbers" which a
.
Voice Connector user might
have inadvertently entered,
to protect the confidentiality
of the user, said Bonnie
Lazar, MicroVoice sales
representative who handles
the Jewish newspapers
subscribing to the service.
If a message is deemed in-
appropriate or gives too
much information, a record-
ed message is left for the
user, telling him or her to
correct and re-record the
advertisement, said Mrs.
Lazar.
The two sister papers of
The Jewish News, the
Baltimore Jewish Times and
the Atlanta Jewish Times,
will go on-line with the
system today also, although
there is no inter-city service
at present.
How much can a person
learn about another just by
hearing that person's voice?
"A lot more of a person's
personality shows through
in a recorded message," said
Mrs. Lazar "You can quick-
ly tell whether a person is
nebbishy or really with it by
how they talk.
"Someone who's clever can
write a great written ad, but
it's kind of hard to hide what
their voices and their speech
1