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46 FRIDAY AUGUST 17 1990

The oldest Jewish TV pro-
p-am in Los Angeles is the
Phil Blazer Show, which is
in its 13th year. It, too, is
broadcast for one hour on
Sunday afternoons, with the
first 30 minutes in Hebrew
and the other half-hour in
English. It is carried over a
standard commercial sta-
tion, which recently added a
cable channel with access
across the United States via
satellite signal.
Mr. Blazer says that by the
end of the summer, his show
will have been picked up by
100 cable systems in the
major American cities.
Blazer concentrates heavily
on music, videos, interviews
and news.

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lthough Jews are
a
heavily
represented
in all phases of
American television pro-
gramming, Jewish com-
munities have surprisingly
lagged far behind other
religious and ethnic groups
in exploiting the medium to
communicate among them-
selves and to reach out to the
unaffiliated.
What Jewish television ex-
ists is centered mainly in Los
Angeles. However, three re-
cent developments have
expanded the medium's
reach to other U.S. cities,
thanks largely to the conti-
nuing growth of cable televi-
sion.
The Jewish Television
Network (JTN) is the most
comprehensive effort of its
kind in the United States,
with 10 hours of weekly pro-
gramming carried over five
cable systems in the Los
Angeles area. Its schedule
includes JTN News, focus-
ing on Israeli and Jewish
news, panel discussions,
interviews, magazine-style
and kosher cooking shows,
and special movies and
documentaries.
Last month, the half-hour
JTN News started airing by
cable in the Washington
D.C. area, and in late
summer, San Diego will join
the network. By the end of
the year, it is hoped that
Chicago and New York will
pick up the news program as
well, said spokeswoman
Roni Blau.
Ulpanay Israel/Israeli

Television Network is the
latest entry and, as the
name indicates, is directed
mainly at the estimated
150,000-plus Israelis in the
Los Angeles area. Its weekly
one-hour program on Sun-
day afternoons consists of
musical videos, sports
results and entertainment
from Israel, complemented
by local talent and inter-
views.
To help bridge the gap
between the American Jew-
ish and Israeli communities
and attract non-Hebrew
speakers, all presentations
carry subtitles in English.
Ulpanay Israel was found-
ed three months ago by four
Israelis and is seen over four
Los Angeles cable systems.
Some interest in carrying
the show in their cities has
been expressed by Israelis in
San Francisco, Miami and
Seattle, said spokeswoman
Rikki Rotberg.

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Washington — A bill to
have the U.S. government
protect kosher consumers
against fraud has been in-
troduced by Rep. Stephen
Solarz (D-N.Y.).
Although some states have
such laws, the bill introduc-
ed by Mr. Solarz last Friday
is the first effort to do so
with federal legislation. The
federal law, however, would
not supersede a state law
that is more stringent.
Mr. Solarz, who represents
a Brooklyn district with a
large number of Orthodox
Jews, credits Agudath Israel
of America with showing
him the need for the legisla-

tion as well as helping him
to draft it.
"As the representative of
the largest kashrut-
observing community in the
nation, I have become acute-
ly aware of the pitfalls faced
by those who seek to uphold
this timeless Jewish tradi-
tion," Mr. Solarz said.
"There is no excuse for
unscrupulous merchants to
prey on kosher consumers,"
he said.
He added that kosher pro-
ducts have also become in-
creasing popular among the
general public "because they
are prepared under carefully
supervised conditions, and