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A-12
FRIDAY, JANUARY 5, 1990
Racy Fashions
Continued from preceding page
ing machine in Krevsky's
house. The company began to
grow, and when Margery and
Seymour Krevsky moved into
a new house, Seymour served
them notice. Soon, they were
settled into a small office.
They started out producing
fashion shows and events for
malls, doing all their major
seasonal shows. Pulling mer-
chandise from the malls'
stores, they forecast trends
and fashions for a season, and
produce a show in the mall.
Today, mall shows and events
are a continuing aspect of
their business. They have con-
tracts with most of the malls
in Michigan and some in
Ohio.
To maintain their edge,
twice a year the pair travels
to New York for all of the
fashion designers' collections.
From there they put together
a fashion forecast book three
times a year. While it is
designed for internal use,
clients read it as well, finding
the advice invaluable.
Auto shows were the next
logical step for Fuller and
Krevsky. They approached
some of the auto companies,
and this year, their fourth do-
ing auto shows, they are
working with Pontiac, Nissan
and Infiniti.
Producing for the auto show
is much more than showing
up looking good. It takes
months of intense prepara-
tion, organization, commit-
ment and attention to detail
to arrive at the auto show
looking good and sounding
great.
does
Productions-Plus
everything from finding the
right model to designing her
clothes to creating the right
hairstyle and makeup.
"The models are the ac-
cessories to the cars," Fuller
says. "The show patrons are
not supposed to remember the
model, but the car. If you
create only a memorable
model, you are defeating your
purpose. The car is the focal
point."
To achieve this important
goal, Fuller stays in New
York after the seasonal shows
and works with designers to
create the right look. She
talks the designer through the
process as he sketches, so the
garment reflects the
automobile and the show.
This year, all of Pontiac's
clothes have the same beaded
flame design created by
Riazee. "We wanted to have
the excitement in the clothes
reflect the excitement in the
cars," Fuller says. On any
given day, all of the models
will be in the same color
(either red or black) with the
beaded flame on either their
long gown, cocktail dress or
pant suit. Pontiac has eigh-
teen models, so eighteen dif-
ferent outfits must be created
in each color.
"The flame stitch is not too
sexy; it is very controlled and
refined," Krevsky says. "We
don't do sexy," interjects
Fuller; the auto companies do
not like anything too sexy or
flashy. "The girls are covered
up," Krevsky says, "but they
work hard to have good
bodies, so we want to show
them off in an elegant man-
ner."
Infiniti's models are outfit-
ted from the spring and fall
collection of St. John. Each
has a Chanel-feel, and while
not custom-designed, each
model is also elegant and
refined.
In choosing the garments,
the auto companies have the
final say. Productions-Plus
outfits models in fifty or so dif-
ferent looks from a variety of
designers, and the client
makes the decision. Because
the car companies know the
automobile colors a year or
two in advance, the clothing
colors are coordinated to work
with the car and display col-
ors, providing a unified look.
custom-fitted
Besides
clothing, Fuller also gives
each model specific hair and
makeup design, and the ex-
pectation is that they will look
that way every day of the
show. The models have weigh-
ins in Productions-Plus' offices
every six weeks, and only a
three-pound variance is per-
mitted. What if too much
room service and snack foods
have taken up residence on a
girl's hips? A stiff warning
and a couple of weeks to lose
it are given, or else a replace-
ment is brought in. Because
Fuller and Krevsky can not be
at every show in every city,
they hire mystery spotters to
check for professionalism,
make sure there are no runs
in any hose, that the presen-
tation is given well.
"This is not just looking
pretty," Fuller says. "It is
very, very grueling. You have
to stand in three-inch heels,
look good and be very
disciplined." Krevsky points
out, "This is a business, not
glamour."
It is also more than just
looking good. Because of the
competitiveness in today's car
market, the auto shows are
one of the best ways to adver-
tise new cars. The models
become one of the biggest sell-
ing tools of the shows. Models
no longer merely point to
bright headlights; they have
to know how they work. Each
model memorizes up to eight
different scripted presenta-
tions_ ❑