I AUTO I $3500 OFF STICKER PRICE 35 In Stock For Immediate Delivery '90 CHEROKEE LTD. ALL POWER TILT Mai0.2* .% Mo w, ON ALL LIMITEDS '90 PREMIER LTD. LEATHER AIR C ASSETTE TILT CRUISE 4 DR. FRONT WHEEL DRIVE GUARANTEED REBATES 'cULLY SQUIPP&D 1 WEEK ONLY 1-6-90 THRU 1-15-90 4130b 58/65 696 N DRAKE 2 7 5 w 4 4 FARMIN TON RD. Plus Tax, Title, Lic., Rebate Include cz E Jeep 35200 Grand River Farmington Hills 478-0500 8 MILE Eagle FLEET DISCOUNT Have Glass WILL TRAVEL AUTO GLASS REPLACEMENTS At your home or business - MOBILE SERVICE \• ■ 355-1200 GLASS 7-Day Service 1111•11: Puritan Auto Service Centers 21545 Telegraph • Southfield, MI 48034 • (313) 355-1200 A-12 FRIDAY, JANUARY 5, 1990 Racy Fashions Continued from preceding page ing machine in Krevsky's house. The company began to grow, and when Margery and Seymour Krevsky moved into a new house, Seymour served them notice. Soon, they were settled into a small office. They started out producing fashion shows and events for malls, doing all their major seasonal shows. Pulling mer- chandise from the malls' stores, they forecast trends and fashions for a season, and produce a show in the mall. Today, mall shows and events are a continuing aspect of their business. They have con- tracts with most of the malls in Michigan and some in Ohio. To maintain their edge, twice a year the pair travels to New York for all of the fashion designers' collections. From there they put together a fashion forecast book three times a year. While it is designed for internal use, clients read it as well, finding the advice invaluable. Auto shows were the next logical step for Fuller and Krevsky. They approached some of the auto companies, and this year, their fourth do- ing auto shows, they are working with Pontiac, Nissan and Infiniti. Producing for the auto show is much more than showing up looking good. It takes months of intense prepara- tion, organization, commit- ment and attention to detail to arrive at the auto show looking good and sounding great. does Productions-Plus everything from finding the right model to designing her clothes to creating the right hairstyle and makeup. "The models are the ac- cessories to the cars," Fuller says. "The show patrons are not supposed to remember the model, but the car. If you create only a memorable model, you are defeating your purpose. The car is the focal point." To achieve this important goal, Fuller stays in New York after the seasonal shows and works with designers to create the right look. She talks the designer through the process as he sketches, so the garment reflects the automobile and the show. This year, all of Pontiac's clothes have the same beaded flame design created by Riazee. "We wanted to have the excitement in the clothes reflect the excitement in the cars," Fuller says. On any given day, all of the models will be in the same color (either red or black) with the beaded flame on either their long gown, cocktail dress or pant suit. Pontiac has eigh- teen models, so eighteen dif- ferent outfits must be created in each color. "The flame stitch is not too sexy; it is very controlled and refined," Krevsky says. "We don't do sexy," interjects Fuller; the auto companies do not like anything too sexy or flashy. "The girls are covered up," Krevsky says, "but they work hard to have good bodies, so we want to show them off in an elegant man- ner." Infiniti's models are outfit- ted from the spring and fall collection of St. John. Each has a Chanel-feel, and while not custom-designed, each model is also elegant and refined. In choosing the garments, the auto companies have the final say. Productions-Plus outfits models in fifty or so dif- ferent looks from a variety of designers, and the client makes the decision. Because the car companies know the automobile colors a year or two in advance, the clothing colors are coordinated to work with the car and display col- ors, providing a unified look. custom-fitted Besides clothing, Fuller also gives each model specific hair and makeup design, and the ex- pectation is that they will look that way every day of the show. The models have weigh- ins in Productions-Plus' offices every six weeks, and only a three-pound variance is per- mitted. What if too much room service and snack foods have taken up residence on a girl's hips? A stiff warning and a couple of weeks to lose it are given, or else a replace- ment is brought in. Because Fuller and Krevsky can not be at every show in every city, they hire mystery spotters to check for professionalism, make sure there are no runs in any hose, that the presen- tation is given well. "This is not just looking pretty," Fuller says. "It is very, very grueling. You have to stand in three-inch heels, look good and be very disciplined." Krevsky points out, "This is a business, not glamour." It is also more than just looking good. Because of the competitiveness in today's car market, the auto shows are one of the best ways to adver- tise new cars. The models become one of the biggest sell- ing tools of the shows. Models no longer merely point to bright headlights; they have to know how they work. Each model memorizes up to eight different scripted presenta- tions_ ❑