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September 09, 1989 - Image 39

Resource type:
The Detroit Jewish News, 1989-09-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

Stein Eriksen says that it is not un-
common for both men and women
skiers to have 10 outfits in their war-
drobe. Skiwear styles range from one-
piece jumpsuits to sporty separates.
When skiers opt for the separates, it's
usually a parka or oversized top with
stretch pants.
Skiers tend to dress differently
depending on where they live and ski.
In the east, the skiers dress conser-
vatively compared to the west coast.
"The East is rougher — less sunny and
colder," noted Schwamb. The West
Coast has more options to dressing,
while on the East Coast function is a
top priority.
It's not just mom and dad who
have many outfits. Kids' fashions are
also important. Erikson's eight-year-old
son, Bjorn, enjoys dressing fashionably

There is no dress code on
the slopes.

on the slopes, too. "My son wants to
look like me," says Eriksen. Sometimes
the Eriksens wear matching outfits. This
season Kaelin Ski introduces the Kaelin
kids' collection, with the fashionable
lines similar to adults'.
Layering clothes is the key to stay-
ing warm while skiing. But this year
there is a revolutionary fabric called
Solar Alpha.
Solar Alpha, developed by Unitika
of Japan, contains microscopic bits of
zirconium carbide, which enables the
fabric to absorb solar power and con-
vert it into thermal energy.
"It takes the sun's rays and heats
the fabric," explains Schwamb of
Bogner. Both Bogner and Kaelin will
use Solar Alpha this season.
Carolyn Mills, merchandise
manager and buyer for Don Thomas
Sporthaus, purchased many of the
theme outfits in addition to clothes with
interesting details and textures.
"Skiwear doesn't go out of style, but
every year they come up with
something you can't resist," says Mills.
Whether the outfit is new or old,
the skier still has the opportunity to
wear a fantasy outfit on the glistening
slopes. Willy Bogner Jr., chief executive
officer of all Bogner operations, sums
up ski fantasies on his promotional
video of the company: "You can let
your fantasy run free."

If someone you love has been wondering what to buy you

for fall, suggest a Diamond Tennis Bracelet. So versatile, you
can wear it on the court or on the town. A Tennis Bracelet
is the perfect gift to win her heart or maybe even the match!

30400 Telegraph Road, Suite 134
Birmingham, Michigan 48010

Daily 10-5:30
Thursday 10-7, Saturday 10-3

FALL '89


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