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July 14, 1989 - Image 27

Resource type:
Text
Publication:
The Detroit Jewish News, 1989-07-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

SIDEWALK SALE

July 13, 14, 15

reasons for the cutbacks in
Bonds operations.
The Israel Bonds offices
that will be eliminated are in
Columbus, Ohio; New Haven,
Conn.; Providence, R.I.; Seat-
tle; Kansas City, Mo.;
Worcester, Mass.; Allentown,
Pa.; Orange County, Cal.;
Wannamasset and Cherry
Hill, N.J.; and Ft. Lauderdale
and Sarasota, Fla.
The Jewish National Fund,
responsible for land reclama-
tion and planting trees in
Israel, is closing offices in
Seattle, Dallas, St. Louis,
Denver and Kansas City. JNF
spokesman Stuart Paskow
said six to 10 employees will
lose their jobs as a
consequence.
Paskow said the cuts were
"a question of making the
best and most efficient use of
resources."
He said donors have grown
more concerned in recent
years about maintaining a
favorable ratio between the
amount JNF collects and how
much it spends on ad-
ministrative costs.
"The bottom line is deliver-
ing all the money we can to
Israel," Paskow said.
Neither JNF nor Israel
Bonds said that declines in
fund- raising or bonds sales
were responsible for the cuts.
Paskow said that while last
year's campaign was flat,
JNF fund raising was going
well this year.
Israel Bonds reports that
sales are 20 percent ahead of
last year.
Both organizations said
that despite losing a perma-
nent address in the cities
where offices are being cut,
they plan to remain visible in
those areas.
mailings,
Direct
telemarketing and advertis-
ing will be stepped up in
order to keep the organiza-
tions' donor base in these
communities. Also, in what is
being called "regionaliza-
tion," offices in large cities
will serve as headquarters for
an entire region.
But some lay leaders are
unhappy with the move.
Steve Friedman, president
of the JNF board in Seattle,
said he thought closing the of-
fice in his city would be a
"serious mistake."
Friedman's board protested
the decision to JNF officials
in New York. "They told us
they could do the tree sales
and certificates and fund rais-
ing just as well from San
Francisco," Friedman said.
San Francisco will be the
headquarters of a newly
created JNF Pacific Nor-
thwest region. Israel Bonds
also is transferring its Seattle
operations to San Francisco.

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THE DETROIT JEWISH NEWS

27

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