100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

The University of Michigan Library provides access to these materials for educational and research purposes. These materials may be under copyright. If you decide to use any of these materials, you are responsible for making your own legal assessment and securing any necessary permission. If you have questions about the collection, please contact the Bentley Historical Library at bentley.ref@umich.edu

December 09, 1988 - Image 28

Resource type:
Text
Publication:
The Detroit Jewish News, 1988-12-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

I LOCAL NEWS

Consumers Receiving
`Gelt Pack' Coupons

ELIZABETH KAPLAN

Staff Writer

Murray Kling, M.D., a surgeon on the Sinai Medical Staff

Not all Sinai doctors are Jewish. But
they've all got seychel, and they know
how to treat you like a mensch.

It's not easy to join the Sinai Medical
Staff. Applicants have to complete an
accredited residency program in a med-
ical specialty. They're expected to be cer-
tified by the national examining board in
that specialty. Their credentials are scru-
tinized by other physicians in their own
and related fields before they are rec-
ommended for appointment by the Board
of Trustees.

More than 300 members of Sinai's
Medical Staff are on the faculty of the
medical schools at Wayne State Univer-
sity or the University of Michigan or the
dental school at the University of Detroit.
We at Sinai get a lot of naches from
our medical staff. If your doctor is not a
member of the Sinai Hospital medical
staff, ask yourself one question—and ask
your doctor, too: WHY NOT?
If you don't have a doctor, or are look-.
ing for a specialist, call our Physician
Referral Service. We'll be happy to make
a shidduch.

1-800-248-DOGS (1-800-248-3627)

THIS IS SINAI

Michigan's Only Jewish Hospital

BIG BIG DISCOUNTS

SEIKO WATCHES
40-50% OFF up-

MONT BLANC PENS
40% OFF Sugg. List

RCA-SONY TVs

PHONE ANSWERING MACHINES
CROSS PENS 40% OFF W .
EPILADY SHAVERS $39 95

K-45 KITCHEN-AID MIXERS Igra $119.00 INTERPLAK

SPECIAL LOW PRICE

TOOTHBRUSH $77.88

OSCAR BRAUN'S

LINCOLN TOWERS SUITE 111
15075 W. Lincoln (10 1/2 Mile)
968-5858

One Block East of Greenfield

28

FRIDAY, DECEMBER 9, 1988

Mon. thru Sat. 10-4

NORELCO

TRIPLE HEAD
ELECTRIC
SHAVER

$2888

TRENDS

Applegate Square
Featuring:
Motto
Tony Lambert
DeGuy
Vision Street Wear
T & C
O'Neill

Open Sundays 1-5 pm

Men's & Boys'
352-4244

his was no ordinary
mail. It even enticed
the mailman.
He was returning several
packets with expired ad-
dresses to the sender, Goldie
and Irving (Yitzchak) Segal.
Looking over the envelopes
piqued the mailman's in-
terest. He handed the mail to
the Segals and said, "How
can I get this?"
It's called the Gelt Pack.
The Segals sent out 1,000
packets, which included
coupons from a kosher
restaurant and a Jewish
bookstore, last October to
Jewish residents throughout
the Detroit area.
The Segals are the faces
behind that coupon-filled ex-
travaganza, which is under
the auspices of the Jewish
Business Exchange,
established several months
ago by Irving Segal.
Creating the Gelt Pack was
a new experience for the cou-
ple. Segal is a computer pro-
grammer by training; his wife
is a computer programmer
and teacher.
They began by contacting
friends who own their own
business to place coupons in
the packet. They got 16
coupons in three days.
Next they took the coupons,
which Segal designed, to the
printer and secured mailing
lists from several Jewish
organizations.
Then the real work started.
The Segals' living room ac-
quired a new look. Boxes.
Coupon-filled boxes were scat-
tered throughout the room;
the table was covered with
envelopes and mailing labels.
Together, the Segals stuffed
and prepared 1,000 Gelt
Packs.
Mrs. Segal grimaced when
she recalled the work, but her
husband said the couple's two
oldest children, who are 6 and
7, enjoyed helping.
The first Gelt Pack proved
such a success that the Segals
expanded on their effort, sen-
ding 5,000 packets in the se-
cond mailing last month.
That time, the two stuffed
75,000 coupons for three
straight days and two nights.
They also offered a prize —
a $250 AMPAL bond —
awarded to Oak Park resident
Carol Seligson.
"I was thrilled when I
heard I'd won," Seligson said.
"I called my husband; my
mother, my sister and all of
my friends."

.

Seligson added that she has
found coupons in the Gelt
Pack useful.
The Jewish Business Ex-
change has changed a lot
since the old days of last
October.
The Segals have hired
several workers who make
"cold calls," soliciting adver-
tisers over the phone. Mrs.
Segal contacts those who are
interested and recommends
what to include on the
coupon.
They're also hiring a full-
time sales manager and
several students to help stuff
envelopes, which will be mail-
ed each month. The Jewish
Business Exchange now
boasts a 24-hour hotline.
Segal also is planning to in-
clude in the packet a newslet-
ter, classified ads and a puz-
zle with a Jewish theme.
The Gelt Pack may soon
give birth to little gelt packet-
tes as the Segals expand to
other markets.
Segal said he will soon start
a similar project in Chicago,
then in New York, Los
Angeles and other cities with
large Jewish populations.
While Segal said the
response to the Gelt Pack has
been positive both from
advertisers and consumers,
he admitted he did get several
complaints.
Some residents called to say
their packet was lacking a
coupon or two. They didn't
want to miss out on anything.
So Segal and his wife got in
their car and drove to the
homes, where they dutifully
delivered the missing
coupons.

Officer Warns
Of Arab Front

Jerusalem (JTA) — A top-
ranking Israel Defense Force
officer believes Israel could
face a united Arab front on its
eastern border within the
next few years.
Maj. Gen. Ehud Barak,
deputy chief Of staff, also said
this week that to suppress the
Palestinian uprising in the
West Bank and Gaza Strip
will take considerble time
and a judicious application of
military and civil measures.
Barak cited several major
changes in the Middle East
over the past year that in-
crease the likelihood of a
united front of Israel's
enemies forming on its
eastern flank.

Back to Top

© 2020 Regents of the University of Michigan