I LOCAL NEWS Consumers Receiving `Gelt Pack' Coupons ELIZABETH KAPLAN Staff Writer Murray Kling, M.D., a surgeon on the Sinai Medical Staff Not all Sinai doctors are Jewish. But they've all got seychel, and they know how to treat you like a mensch. It's not easy to join the Sinai Medical Staff. Applicants have to complete an accredited residency program in a med- ical specialty. They're expected to be cer- tified by the national examining board in that specialty. Their credentials are scru- tinized by other physicians in their own and related fields before they are rec- ommended for appointment by the Board of Trustees. More than 300 members of Sinai's Medical Staff are on the faculty of the medical schools at Wayne State Univer- sity or the University of Michigan or the dental school at the University of Detroit. We at Sinai get a lot of naches from our medical staff. If your doctor is not a member of the Sinai Hospital medical staff, ask yourself one question—and ask your doctor, too: WHY NOT? If you don't have a doctor, or are look-. ing for a specialist, call our Physician Referral Service. We'll be happy to make a shidduch. 1-800-248-DOGS (1-800-248-3627) THIS IS SINAI Michigan's Only Jewish Hospital BIG BIG DISCOUNTS SEIKO WATCHES 40-50% OFF up- MONT BLANC PENS 40% OFF Sugg. List RCA-SONY TVs PHONE ANSWERING MACHINES CROSS PENS 40% OFF W . EPILADY SHAVERS $39 95 K-45 KITCHEN-AID MIXERS Igra $119.00 INTERPLAK SPECIAL LOW PRICE TOOTHBRUSH $77.88 OSCAR BRAUN'S LINCOLN TOWERS SUITE 111 15075 W. Lincoln (10 1/2 Mile) 968-5858 One Block East of Greenfield 28 FRIDAY, DECEMBER 9, 1988 Mon. thru Sat. 10-4 NORELCO TRIPLE HEAD ELECTRIC SHAVER $2888 TRENDS Applegate Square Featuring: Motto Tony Lambert DeGuy Vision Street Wear T & C O'Neill Open Sundays 1-5 pm Men's & Boys' 352-4244 his was no ordinary mail. It even enticed the mailman. He was returning several packets with expired ad- dresses to the sender, Goldie and Irving (Yitzchak) Segal. Looking over the envelopes piqued the mailman's in- terest. He handed the mail to the Segals and said, "How can I get this?" It's called the Gelt Pack. The Segals sent out 1,000 packets, which included coupons from a kosher restaurant and a Jewish bookstore, last October to Jewish residents throughout the Detroit area. The Segals are the faces behind that coupon-filled ex- travaganza, which is under the auspices of the Jewish Business Exchange, established several months ago by Irving Segal. Creating the Gelt Pack was a new experience for the cou- ple. Segal is a computer pro- grammer by training; his wife is a computer programmer and teacher. They began by contacting friends who own their own business to place coupons in the packet. They got 16 coupons in three days. Next they took the coupons, which Segal designed, to the printer and secured mailing lists from several Jewish organizations. Then the real work started. The Segals' living room ac- quired a new look. Boxes. Coupon-filled boxes were scat- tered throughout the room; the table was covered with envelopes and mailing labels. Together, the Segals stuffed and prepared 1,000 Gelt Packs. Mrs. Segal grimaced when she recalled the work, but her husband said the couple's two oldest children, who are 6 and 7, enjoyed helping. The first Gelt Pack proved such a success that the Segals expanded on their effort, sen- ding 5,000 packets in the se- cond mailing last month. That time, the two stuffed 75,000 coupons for three straight days and two nights. They also offered a prize — a $250 AMPAL bond — awarded to Oak Park resident Carol Seligson. "I was thrilled when I heard I'd won," Seligson said. "I called my husband; my mother, my sister and all of my friends." . Seligson added that she has found coupons in the Gelt Pack useful. The Jewish Business Ex- change has changed a lot since the old days of last October. The Segals have hired several workers who make "cold calls," soliciting adver- tisers over the phone. Mrs. Segal contacts those who are interested and recommends what to include on the coupon. They're also hiring a full- time sales manager and several students to help stuff envelopes, which will be mail- ed each month. The Jewish Business Exchange now boasts a 24-hour hotline. Segal also is planning to in- clude in the packet a newslet- ter, classified ads and a puz- zle with a Jewish theme. The Gelt Pack may soon give birth to little gelt packet- tes as the Segals expand to other markets. Segal said he will soon start a similar project in Chicago, then in New York, Los Angeles and other cities with large Jewish populations. While Segal said the response to the Gelt Pack has been positive both from advertisers and consumers, he admitted he did get several complaints. Some residents called to say their packet was lacking a coupon or two. They didn't want to miss out on anything. So Segal and his wife got in their car and drove to the homes, where they dutifully delivered the missing coupons. Officer Warns Of Arab Front Jerusalem (JTA) — A top- ranking Israel Defense Force officer believes Israel could face a united Arab front on its eastern border within the next few years. Maj. Gen. Ehud Barak, deputy chief Of staff, also said this week that to suppress the Palestinian uprising in the West Bank and Gaza Strip will take considerble time and a judicious application of military and civil measures. Barak cited several major changes in the Middle East over the past year that in- crease the likelihood of a united front of Israel's enemies forming on its eastern flank.