DOLLARS SPEAK
THE LOUDEST
YOUR DATELIN
Because birds of a feather
flock together, Amber Apart-
ments are frequented by
pecuniarily prudent profes-
sionals having a proclivity for
erudition.
Matchmaking Updated
BEN GALLOB
T
he role of the shad-
chan (matchmaker) in
the European Jewish
ghetto of old has been revived
in unique ways in an Ameri-
can society characterized by a
growing number of Jewish
singles baffled in their search
for friendship and romance.
Their plight is not for lack
of effort by Jewish organiza-
tions, few of which do not
regularly schedule events
specifically designed to at-
tract the singles.
Singles in general are turn-
ing to businesses that offer to
match them, for a fee, using
such modern devices as com-
puters and videotape. At
least one Jewish business of-
fers similar but somewhat
less sophisticated matchmak-
ing services for a modest fee.
But other singles still feel
a need to reach out, and the
more adventuresome singles
place classified advertise-
ments about themselves and
their desired new friend in
"personals" columns in what-
ever media they consider
appropriate.
Many Jewish singles have
turned to the Jewish press,
not too many of which accept
such ads, however. A cursory
survey indicated that only six
Jewish weeklies accepted
personals ads and that in one
of them only four personal
ads were printed.
All of the personals,
whether in a Jewish or gen-
eral periodical, are alike in
one respect: They cannot be
considered understatements.
One such personal in a
Queens, N.Y., throwaway
reads: "DWJNRF, fun-loving,
attractive, affectionate, 50s,
looking for midlife male mate
for sharing magic moments,
movies, meals, music,
museums, much more! Let's
talk." By the way, the six let-
ters beginning the ad mean:
Divorced white Jewish non-
religious female.
Other ads sound sincere
enough: "SWJM, almost 25,
6'1", college educated, shy
but interesting. Loves all
music from Streisand to the
Stones. If you are a SJF, ma-
ture, caring, non-religious be-
tween 25 and 30 I'd love to
hear from you." The initials
in this ad stand for single
white Jewish male and single
Jewish female, respectively.
And it's not just the young
who advertise. Another ad in
the throwaway reads: "Lonely
man, white, 75 yrs., wishes to
meet widow ..." The Palm
Beach Jewish World carried
this one: "80 years young —
comfortable, 5'5", slim, in
good health, executive, golf,
music, dining, excellent cook.
When you're not looking, we are!
280-2830
Solicit Sue,
for "menu" of available
Amber Rental dwellings.
Seeks lady companion early
70s. Non smoker."
Not all the 'ads are wholly
serious. A SJF advertised in
the Sentinel of Chicago:
"Jewish mothers!!! Wouldn't
you like to be mother-in-law
to a tall, blonde, beautiful,
educated, successful, cul-
tured, sophisticated, elegant,
caring, devoted Jewish girl in
her 30s ..."
The popularity of these ads
is increasing among Jews in
the professions, notes free-
lance writer Ruth Mason in
Reform
an article in
Judaism. She said some of
the resulting dates were
romantic, some were embar-
rassing and none were
dangerous.
851-0909
• a selective referral dating service
SUMMER
IS HERE
The Jewish News is
Only Amber Apartments, in
and near Royal Oak, include
Hibachi Grills and Lanai
swings, on large private
patio/porches.
Ask for free priority listing. No
application fees.
Discuss with Pot,
280-2830
s.45"--7,d1W
of
114...lisid
The Detroit Jewish News
does these ads one better by
publishing a weekly mini-
section of information and
feature stories for Jewish
singles, called Single Life. A
recent article described the
Jewish singles scene in
nearby Toronto.
In sum, advertising oneself
has become a respectable way
to meet respectable people.
Such is the evolution of the
matchmaker in 20th Century
American Jewish life.
sibur windcw to the world
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Continued from Page 81
He's looking for a few mar-
riages to result. "I hope I'll
talk to you in a few months
and report on marriages."
Does Friedman want to be
included in that number?
"Definitely!"0
For information about
Friedman's organization,
write Tandu, P.O. Box 184-H,
Scarsdale, N.Y. 10583.
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Kapen To Graduate
From Cornell
Alon Yaakov Kapen will
graduate Sunday from Cor-
nell University Law School,
Ithaca, N.Y., where he was
editor of the law review. He
was graduated cum laude
from Brandeis University in
1983 with a B.A. degree in
economics.
In September, Kapen will
be an associate, specializing
in corporate and anti-trust
litigation, at the New York
City law firm of Wilkie, Farr
and Gallagher.
He is the son of Rachel
Canaan-Kapen and Dr. Shel-
don Kapen of West Bloom-
field.
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3303 ROCHESTER ROAD
In Troy Pointe
Daily 10-6 • M. 5 Th 10.9
13921 HALL ROAD
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Mon. to Sal. 10.9
524-1883
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4501 H. W000WARD
2 Ilks. S. of 14 Mile
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1 Mile N. al Eureka
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25923 GRATIOT AVENUE
at WI 2 Mile Rd.
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In Rainbow Plaza
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