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42
Friday, January 16, 1987
-
HOme
THE DETROIT JEWISH NEWS
erusalem — Arnold
Goldman generates
energy in more ways
than one. He is the president
and co-founder of Luz Interna-
tional Limited, the
Jerusalem-based enterprise
that has signed power-
purchase agreements with the
Southern California Edison
Company for the installation of
19 large solar electric generat-
ing systems. When they are
fully operational, these
facilities will produce electric-
ity for 270,000 homes.
Goldman, 43, is a man of de-
ceptive appearance. His soft
spoken, reserved and almost
bashful manner make him
different than the usual type of
aggressive personality one
associates with an
entrepreneur whose company
has annual sales of over $100
million.
Goldman's friends, col-
leagues and employees
unanimously hail him as a
genius. He was born in Rhode
Island and graduated in
engineering from the Univer-
sity of California. In the early
1970's he founded a company
called Lexitron, which de-
veloped and marketed the first
word processor, long before
sj
IBM developed theirs.
Despite the lure of more
fame and fortune, Goldman,
414e.
conoomintu m
American Oleh Became
Solar Energy Pioneer
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his wife Karen and their three
children packed their bags in
1977 and immigrated to Israel.
"I had been writing a book for
18 years," recalls Goldman.
"When we finished marketing
the first generation word proc-
essor, my company asked me to
make a four year commitment
for the next project, but I de-
clined. I wanted to finish my
book and Israel seemed the
natural place to do it."
The book is a philosophical
treatise tracing the connection
between Jewish history and
thought, mathematics, and the
ethical and social goals of
industrial production. While it
never became a bestseller, sev-
eral hundred copies were
printed and Goldman distrib-
utes them to friends who show
an interest in the topic. In the
book's conclusion, Goldman
outlined several ideas which
could make Israel wealthy; one
of them is solar energy.
After Arnold completed the
book, the Goldmans decided to
stay in Israel. "We found Israel
to be a rewarding experience,"
says Goldman. "Despite the
language and cultural dif-
ferences, we felt a connection
to the community and the
country. In Los Angeles we had
essentially been anonymous,
especially as Jews."
In 1979, Goldman started to
put his theories into practice
by establishing Luz together
with Patrick Francois, an im-
migrant from France. The
company is named after Luz,
the place, according to Genesis,
where Jacob dreamed of a lad-
der ascending to heaven. The
combination of Goldman's sci-
entific wizardry and Francois' <
financial skills have made Luz
the success it is today.
The technology involves a
series of special mirrors which
focus sunlight on a central pipe
through which fluid is fed. The
heat of this liquid, an oil-like
heat transfer medium, is used
to boil water. This creates
steam, which drives power-
generating turbines.
The commercial known-how
which is equally important,
involves third party financing.
Luz sells each solar electricity
generating power plant to a
group of private investors who
then contract with Luz to man-
age it. These investors include
"People who say
they cannot make
it in business in
Israel are
searching for
excuses."
First Interstate Bank
of
California and Great Western
Savings.
Goldman concedes that Luz
has succeeded despite rather
than with the help of the Is-
raeli government, but says,
"People who say they cannot
make it in business in Israel
because of the government are
searching for excuses. The
government doesn't help as
much as it could, but if you
don't ask for anything the
bureaucrats won't interfere."
World Zionist Press Service
Shlichim To Be
Reorganized
Jerusalem (JTA) — The
World Zionist Organization is (
going ahead with a radical re-
organization of its overseas
emissary system. The shlichim
(emissaries) will henceforth be
representatives of the WZO
Executive, rather than of any
individual department, and
they will be required by con- <
tract to engage in aliyah, edu-
cation, youth work and all
other Zionist-related activities
as directed by an overall WZO
director in each country.
WZO chairman Leon Dulzin
told reporters the reform would
cut down on politicization botli
in appointments and in de-
ployment within the emissary
system. "There will no longer
be protectzionaires (the favo-
rite) of the various depart-
ments among the shlichim,
Dulzin said.
The reform follows a
thorough study of the issue by
a panel headed by former Sup-
reme Court President Justice
Moshe Landau. The emissary
system costs the WZO some
$20 million a year — about
one-third of its total budget.Z
There are some 700 shlichim.