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Even if you need a brand new water heater or air conditioner, your monthly charge is all you pay. FREE CHECK UPS We can do more than save you money when you've got a problem, we can help prevent major repairs and damages. Condo & Home Care provides regular free "check ups", preventive maintenance that keeps down operating costs and provides regular inspection on such items as furnace filters & blower motors, hot water tanks and air condi- tioners. 24 HOUR SERVICE Condo & Home Care provides you with efficient 24-hour emergency service and an unlimited number of repair ser- vice calls. All you have to do is phone 661 1060 Condo & Home Care. We make sure everything's right at home. - C 661-1060 661-1060 InTERIOR SERVICE PLAn® 42 Friday, January 16, 1987 - HOme THE DETROIT JEWISH NEWS erusalem — Arnold Goldman generates energy in more ways than one. He is the president and co-founder of Luz Interna- tional Limited, the Jerusalem-based enterprise that has signed power- purchase agreements with the Southern California Edison Company for the installation of 19 large solar electric generat- ing systems. When they are fully operational, these facilities will produce electric- ity for 270,000 homes. Goldman, 43, is a man of de- ceptive appearance. His soft spoken, reserved and almost bashful manner make him different than the usual type of aggressive personality one associates with an entrepreneur whose company has annual sales of over $100 million. Goldman's friends, col- leagues and employees unanimously hail him as a genius. He was born in Rhode Island and graduated in engineering from the Univer- sity of California. In the early 1970's he founded a company called Lexitron, which de- veloped and marketed the first word processor, long before sj IBM developed theirs. Despite the lure of more fame and fortune, Goldman, 414e. conoomintu m American Oleh Became Solar Energy Pioneer SIMON GRIVER MIRRORED BIFOLD DOORS MARV SAYS! LIFE IN ISRAEL 111111111111111111111111111 ■ 1 his wife Karen and their three children packed their bags in 1977 and immigrated to Israel. "I had been writing a book for 18 years," recalls Goldman. "When we finished marketing the first generation word proc- essor, my company asked me to make a four year commitment for the next project, but I de- clined. I wanted to finish my book and Israel seemed the natural place to do it." The book is a philosophical treatise tracing the connection between Jewish history and thought, mathematics, and the ethical and social goals of industrial production. While it never became a bestseller, sev- eral hundred copies were printed and Goldman distrib- utes them to friends who show an interest in the topic. In the book's conclusion, Goldman outlined several ideas which could make Israel wealthy; one of them is solar energy. After Arnold completed the book, the Goldmans decided to stay in Israel. "We found Israel to be a rewarding experience," says Goldman. "Despite the language and cultural dif- ferences, we felt a connection to the community and the country. In Los Angeles we had essentially been anonymous, especially as Jews." In 1979, Goldman started to put his theories into practice by establishing Luz together with Patrick Francois, an im- migrant from France. The company is named after Luz, the place, according to Genesis, where Jacob dreamed of a lad- der ascending to heaven. The combination of Goldman's sci- entific wizardry and Francois' < financial skills have made Luz the success it is today. The technology involves a series of special mirrors which focus sunlight on a central pipe through which fluid is fed. The heat of this liquid, an oil-like heat transfer medium, is used to boil water. This creates steam, which drives power- generating turbines. The commercial known-how which is equally important, involves third party financing. Luz sells each solar electricity generating power plant to a group of private investors who then contract with Luz to man- age it. These investors include "People who say they cannot make it in business in Israel are searching for excuses." First Interstate Bank of California and Great Western Savings. Goldman concedes that Luz has succeeded despite rather than with the help of the Is- raeli government, but says, "People who say they cannot make it in business in Israel because of the government are searching for excuses. The government doesn't help as much as it could, but if you don't ask for anything the bureaucrats won't interfere." World Zionist Press Service Shlichim To Be Reorganized Jerusalem (JTA) — The World Zionist Organization is ( going ahead with a radical re- organization of its overseas emissary system. The shlichim (emissaries) will henceforth be representatives of the WZO Executive, rather than of any individual department, and they will be required by con- < tract to engage in aliyah, edu- cation, youth work and all other Zionist-related activities as directed by an overall WZO director in each country. WZO chairman Leon Dulzin told reporters the reform would cut down on politicization botli in appointments and in de- ployment within the emissary system. "There will no longer be protectzionaires (the favo- rite) of the various depart- ments among the shlichim, Dulzin said. The reform follows a thorough study of the issue by a panel headed by former Sup- reme Court President Justice Moshe Landau. The emissary system costs the WZO some $20 million a year — about one-third of its total budget.Z There are some 700 shlichim.