DIVORCE
AROUND TOWN
is the last step.
Don't speculate.
The emotional and financial benefits
of knowing the facts are too important.
Calci-yumm!!
Continued from preceding page
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Dr. Shelef at work at her lab: A food scientist "deals with food
up to the point it gets into your mouth."
Make the 7
Holidays Happen
at
Hunters Square
Audrey Cleaners
Complaisant (Stadium)
Continental Exclusives
Creations by Pollak's
Designer Shoe Outlet/A & T Shoes
Diamond Design
Diamond Place
Gold Gallery
House of Shutters
Hunters Square Barber Shop
Hunters Square Travel
Ilona & Gallery
Kappy's
Kitty Wagner Facial Salon
Leather Place
Le Monti
Leona's
Let's Entertain
Loehmann's
Mariomax
Max & Erma's
Miss Barbara's Dance Center
Nusrala's
Pages & Pages
Rare Coin Gallery
Sherri's
Seventh Heaven
Silver Fox Furs
Stuffed Safari
Trish Henning Fashions
Traffic
and visit
over 30 unique cafes!
at TALLY HALL
TALLY HALL
UNTERS
S)A.RE
Orchard Lk. Rd. M 14 Milo Road
Farmington Hills 855-3444
Extended Holiday Hours starting Dec. 8th
38
Friday, December 12, 1986 THE DETROIT JEWISH NEWS
ing, you'll find smiles on our
faces," he quips. Originally
from New Jersey, he has
found life here very easy to
adjust to.
Drs. Zemel and Shelef and
consultant Len Wanetik are
the principals of Elef, Inc.,
which was formed by the
three to market the new
calcium-fortified soy milk.
Wanetik and Dr. Zemel are
old friends and both attend
Cong. B'nai Moshe.
Wayne State University
has applied for a patent for
the new process, which is
now pending. Elef, Inc. owns
the right to the commerciali-
zation of the soy milk and
Wayne State University will
receive a royalty from Elef.
"Elef' was derived from the
last names of the two inven-
tors. The "el" comes from the
last syllable of Dr. Zemel's
name and the "ef' comes
from the last syllable of Dr.
Shelef's name. The fact that
"elef' is a Hebrew word and
that Dr. Shelef is a sabra was
felt to be good luck.
Elef, Inc. hopes to market
the milk at a comparable
price to other dairy milk. The
company expects that it's ice
cream and yogurt products
will be comparable in price to
other premium ice creams
and yogurts.
This is where Wanetik,
Elef's president, comes in.
Now that the product has
been created, it is his job to
market it and hopefully come
up with a more exciting
name. He has been in touch
with manufacturers and is
hopeful that his company
may be able to produce the
milk here in Michigan.
Wanetik is very optimistic
that these new products will
be available to the general
public soon. He also expects
to be able to get hechsher,
approval, to be able to label
it kosher and pareve.
Tasty, healthful and lower
in calories than regular milk
or ice cream — what could be
bad? ❑
Tourist Focus In Negev
Mitzpe Ramon, Central
Negev — Far from world
headlines, Israel's arid-zone
Negev has been experiencing
a development momentum
which promises to open up
desert wonders to unprqce-
dented local tourism. The
Negev constitutes some 60
percent of Israel's land area,
yet encompasses only 10 per-
cent of the country's popula-
tion.
One recent project centers
on the isolated Central Negev
township of Mitzpe Ramon,
known for years as the "last
stop" on the road to Eilat.
Mitzpe Ramon's fortunes
changed for the worse when,
in 1962, an alternative route
via Sodom, on the southern
tip of the Dead Sea, was in-
augurated to the Gulf of
–
Eilat. But a kiss of life came
with the Israel Defense
Forces' redeployment in the
region following the peace
treaty with Egypt and with-
drawal from Sinai in 1982.
Focusing on its spectacular
attractions, the Jewish Na-
tional Fund recently com-
pleted a half-mile long,
scenic-cliff promenade along
the north-west edge of the
world-famous Ramon crater,
several hundred feet from the
township. Buttressed by pro-
tective stone walls for the
safety of young and old alike,
the promenade features three
exhilarating view-points from
where visitors can peer into
the 4.5 billion year-old
granite chasm eroded by
wind and water to a depth of
1,600 feet.