DIVORCE AROUND TOWN is the last step. Don't speculate. The emotional and financial benefits of knowing the facts are too important. Calci-yumm!! Continued from preceding page AARAGON INVESTIGATION AGENCY Specialists in domestic investigation — 25 W. Long Lake Rd., Suite 201, Bloomfield Hills 646-2090 • a discreet and confidential approach • Advertising in The Jewish News Gets Results Place Your Ad Today. Call 354-6060 Dr. Shelef at work at her lab: A food scientist "deals with food up to the point it gets into your mouth." Make the 7 Holidays Happen at Hunters Square Audrey Cleaners Complaisant (Stadium) Continental Exclusives Creations by Pollak's Designer Shoe Outlet/A & T Shoes Diamond Design Diamond Place Gold Gallery House of Shutters Hunters Square Barber Shop Hunters Square Travel Ilona & Gallery Kappy's Kitty Wagner Facial Salon Leather Place Le Monti Leona's Let's Entertain Loehmann's Mariomax Max & Erma's Miss Barbara's Dance Center Nusrala's Pages & Pages Rare Coin Gallery Sherri's Seventh Heaven Silver Fox Furs Stuffed Safari Trish Henning Fashions Traffic and visit over 30 unique cafes! at TALLY HALL TALLY HALL UNTERS S)A.RE Orchard Lk. Rd. M 14 Milo Road Farmington Hills 855-3444 Extended Holiday Hours starting Dec. 8th 38 Friday, December 12, 1986 THE DETROIT JEWISH NEWS ing, you'll find smiles on our faces," he quips. Originally from New Jersey, he has found life here very easy to adjust to. Drs. Zemel and Shelef and consultant Len Wanetik are the principals of Elef, Inc., which was formed by the three to market the new calcium-fortified soy milk. Wanetik and Dr. Zemel are old friends and both attend Cong. B'nai Moshe. Wayne State University has applied for a patent for the new process, which is now pending. Elef, Inc. owns the right to the commerciali- zation of the soy milk and Wayne State University will receive a royalty from Elef. "Elef' was derived from the last names of the two inven- tors. The "el" comes from the last syllable of Dr. Zemel's name and the "ef' comes from the last syllable of Dr. Shelef's name. The fact that "elef' is a Hebrew word and that Dr. Shelef is a sabra was felt to be good luck. Elef, Inc. hopes to market the milk at a comparable price to other dairy milk. The company expects that it's ice cream and yogurt products will be comparable in price to other premium ice creams and yogurts. This is where Wanetik, Elef's president, comes in. Now that the product has been created, it is his job to market it and hopefully come up with a more exciting name. He has been in touch with manufacturers and is hopeful that his company may be able to produce the milk here in Michigan. Wanetik is very optimistic that these new products will be available to the general public soon. He also expects to be able to get hechsher, approval, to be able to label it kosher and pareve. Tasty, healthful and lower in calories than regular milk or ice cream — what could be bad? ❑ Tourist Focus In Negev Mitzpe Ramon, Central Negev — Far from world headlines, Israel's arid-zone Negev has been experiencing a development momentum which promises to open up desert wonders to unprqce- dented local tourism. The Negev constitutes some 60 percent of Israel's land area, yet encompasses only 10 per- cent of the country's popula- tion. One recent project centers on the isolated Central Negev township of Mitzpe Ramon, known for years as the "last stop" on the road to Eilat. Mitzpe Ramon's fortunes changed for the worse when, in 1962, an alternative route via Sodom, on the southern tip of the Dead Sea, was in- augurated to the Gulf of – Eilat. But a kiss of life came with the Israel Defense Forces' redeployment in the region following the peace treaty with Egypt and with- drawal from Sinai in 1982. Focusing on its spectacular attractions, the Jewish Na- tional Fund recently com- pleted a half-mile long, scenic-cliff promenade along the north-west edge of the world-famous Ramon crater, several hundred feet from the township. Buttressed by pro- tective stone walls for the safety of young and old alike, the promenade features three exhilarating view-points from where visitors can peer into the 4.5 billion year-old granite chasm eroded by wind and water to a depth of 1,600 feet.