AIRPORT
INN
LARCO BROS.
33026 Northwestern
20097 W. 12 Mile Rd.
Corner 12 & Evergreen
Country Village Center
353-5121
ratings system, but television
itself.
Indeed, while an English
major at Yale University,
Tartikoff once suggested to
writer Robert Penn Warren,
with whom he took tutorials,
that there was a better plot
for a book than the one de-
vised by D.H. Lawrence.
"Wouldn't it be better," said
Tartikoff, "if the girl had first
seen the guy over here in this
other setting, and then met
the other person over there?"
As Tartikoff has related
the incident, Warren was un-
impressed. "He stared at me
for a moment and said, 'Have
you ever thought of going
into television?' He was seri-
ous."
Tartikoff didn't need out-
side suggestions. If he is
somewhat of a couch potato,
at least his couch is made of
the finest fabric available.
He was tutored early on by
one of the best, Fred Silver-
man, who hired him at NBC
nine years ago to head up the
comedy programming de-
partment.
Tartikoff had arrived at a
network whose last bonanza
was Bonanza, a network with
a chronic stiff neck, a
perplexing condition afflict-
ing those forced to look up to
others.
What Tartikoff brought
with him was a fine sense of
manic humor, a real love of
the medium, all encouraged
by network president Grant
Tinker, who just resigned
after bringing the network to
the top spot since taking over
in 1981..._. _
But, most of all, what Tar-
tikoff has brought is a knack
of scheduling hits.
It is a knack filled with
warm family comedy — The
Cosby Show, Family Ties —
whose success has put heat
on the other networks, now
forced to play catch-up. Tar-
tikoff is hoping that this sea-
son's schedule — including
the highly touted L.A. Law
and Amen,
will catch on
too.
As he faces another season,
Tartikoff, recently honored by
the Television, Radio and
Advertising Club of Philadel-
phia as "Broadcaster of the
Year," talked about what it
takes to be number one —
and stay there.
"You create your own
trends," said the pacesetting
Long Island native raised in
a Conservative Jewish
household. "We are not doing
any clones of shows we cur-
rently have on. There will be
no Golden Girls or Cosby
clones."
Tartikoff, sharing the op-
timism of many television
critics, has high hopes for
L.A. Law, set to air Friday
nights. The series, set in the
mythical law firm of McKen-
zie, Brackman, Chaney and
Kuzak, has been compared to
both were
Hill Street Blues
created by Steven Bochco —
—
—
Continued on next page
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