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David Wax of Minnesota converses with another delegate.
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Your Chef: FRANK ENG
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Continued from Page 42
OPEN 7 DAYS — YOUR HOST: HOWARD LEW
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Friday, July 4, 1986
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THE DETROIT JEWISH NEWS
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JUVM
RE S TAUR ANT
B A R
P I A NO
artists — Beethoven, Mozart,
for marketing for the Detroit
Brahms and Tchaikovsky — are
Symphony Orchestra, said that in
used in concert programs, rather
an effort to attract young adults to
than lesser known composers.
Ford Auditorium, the DSO has
"We're trying to stay away from
begun a new program, Forte!
longhair music," Weiser said,
Comprised of about 100 persons,
adding "we're trying to maintain
Forte! puts on afterglows, pre-
a broad range of styles."
concert dinners and talks. Most of
But, he cautioned, a balance
the board members are in their
must be maintained between
30s and 40s.
what the conductor wants to pro-
"When you surround a concert
gram and what the audience
with an event, it gives people in-
wants to hear. "We had an audi-
centives to come." From that, she
ence increase of 130 percent by
said, the DSO hopes to build its
using this strategy," he said.
audience for the future. Next
Light romantic music and a
year, Forte! is planning pre-
party, giving young people in
concert receptions at which the
their 20s and 30s the chance to
musicians will give talks, thereby
socialize, is the target of the De-
making the experience more per-
laware Symphony Orchestra, ac-
sonal.
cording to its manager, Jeff Ru-
Some of the symphony groups
ben.
changed their advertising tactics.
According to Miss Harris, or-
According to Jerry Kleinman, di-
chestras should make an effort to
rector of development for the New
"de-stuffy" classical music in
York Philharmonic, more adver-
order to attract the younger audi-
tising dollars were being 'spent in
ences who will become the patrons
the Village Voice, rather than in
of the future. ❑
The
South
New
York
Times.
the
Carolina Philharmonic, a four-
year-old symphony orchestra, ad-
vertised on Top 40 music stations,
using lively music in its commer-
cials rather than a Bach cantata,
New York — The Council of
for example.
Jewish Federations has inaugu-
Stuart Weiser, executive direc-
rated a new North American
tor of the South Carolina
Jewish Data. Bank which will
Philharmonic and the South
serve as both a practical tool for
Carolina Chamber Orchestra,
Jewish communal planning
said that the use of "jazzy public-
across the continent and a vital
ity materials" helped in its cam-
resource for scholarship. It will
paign.
provide basic and essential
"By putting out first-class mar-
Jewish demographic data that
keting efforts (people) will think
will offer federations throughout
you're a first-class organization."
the United States and Canada an
Programming, too, is a major
overview of regional and national
concern and many orchestras are
trends and a wider perspective on
rethinking their concert program
Jewish communal life.
schedules. "We adjust our pro-
The data bank is the result of
gramming strategy and market-
an agreement reached between
ing to the 18-34 demographic
CJF, guided by its Long-Range
group," Weiser said. "We've
Planning Committee chaired by
broken away from the mold of
Mandell L. Berman of Detroit,
symphony music for the old, rich,
and the Graduate Center of the
retired people." Weiser explained
City University of New York.
that more works by "mainstream"
New Data Bank
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July 04, 1986 - Image 48
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- The Detroit Jewish News, 1986-07-04
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