▪ • ENTERTAINMENT ADS GET RESULTS Call dining room, carry-out and trays gtztEAD • breakfast • lunch • dinner •after-theater • kiddie menu ( BA5E11 ttz -7- 968-0022 A Tradition Since 1934 41.°4 1 ci., IV(44k J The Jewish News Advertising Dept. open tuesdays thru sundays 10 a.m. to 11 p.m. lincoln shopping center, 101/2 mi. & greenfield, oak park MU S IC 354-6060 ine el—Ening and Lochui4 Fred Bayne at the organ nightly 1128 E. Nine Mile Road (1 1 /2 Mile East of 1-75) (313) 541-2132 Recommended by AAA & Mobile Guides i 5 S LIM FU NG SZECHUAN, MANDARIN, CANTONESE & AMERICAN Mon.-Thurs., 11-10, Fri. & Sat. 11-11, Sun. 12-10 r7.1.7;:1141/S177riiTil CARRY OUT • CATERING 8410 W. NINE MILE, W. of Livernois 544-1021 GOLDEN BOWL Restaurant 22106 COOLIDGE AT 9 MILE In A & P Shopping Center 398-5502 or 398-5503 DINE IN & CARRY-OUT SZECHUAN, MANDARIN, CANTONESE & AMERICAN CUISINE GoLD David Wax of Minnesota converses with another delegate. OPEN 7 DAYS—Mon.-Thurs. 11-10, Fri.4 Sat. 11-11, Sun. & Holidays 1 p.m. to 10 p.m. Your Chef: FRANK ENG • Banquet Facilities THE a A .- %;,,, y i l Continued from Page 42 OPEN 7 DAYS — YOUR HOST: HOWARD LEW SZECHUAN, MANDARIN, CANTONESE AND AMERICAN FOOD *. COMPLETE CARRY-OUT AVAILABLE 24480 W. 10 MILE West of Telegraph . (IN TEL-EX PLAZA) 353-7848 • • 1■1•1 1. 1•1: e e. • • Gr'EAT WA ves Is' Rock To Bach . com AU' .1,1 • I SERVING YOUR FAVORITE EXOTIC DRINKS & CHOICE COCKTAILS MIN MI AIM •lel AM. PRIVATE DINING ROOM • BANQUETS • PARTIES • BUSINESS MEETINGS 1111 1st sm. Your host . . . 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Woodward & Second 48 Friday, July 4, 1986 868 7550 - THE DETROIT JEWISH NEWS t set n3/ 5-9 Iv Luncheon 11am-3pm Hors d'oeuvres 4pm-7pm Dinner 5pm-11pm Friday & Saturday'til midnight Cocktails'til 2am Reservations accepted at 642-2430 30100 Telegraph (north of 12 mile, next to Jacques restaurant) JUVM RE S TAUR ANT B A R P I A NO artists — Beethoven, Mozart, for marketing for the Detroit Brahms and Tchaikovsky — are Symphony Orchestra, said that in used in concert programs, rather an effort to attract young adults to than lesser known composers. Ford Auditorium, the DSO has "We're trying to stay away from begun a new program, Forte! longhair music," Weiser said, Comprised of about 100 persons, adding "we're trying to maintain Forte! puts on afterglows, pre- a broad range of styles." concert dinners and talks. Most of But, he cautioned, a balance the board members are in their must be maintained between 30s and 40s. what the conductor wants to pro- "When you surround a concert gram and what the audience with an event, it gives people in- wants to hear. "We had an audi- centives to come." From that, she ence increase of 130 percent by said, the DSO hopes to build its using this strategy," he said. audience for the future. Next Light romantic music and a year, Forte! is planning pre- party, giving young people in concert receptions at which the their 20s and 30s the chance to musicians will give talks, thereby socialize, is the target of the De- making the experience more per- laware Symphony Orchestra, ac- sonal. cording to its manager, Jeff Ru- Some of the symphony groups ben. changed their advertising tactics. According to Miss Harris, or- According to Jerry Kleinman, di- chestras should make an effort to rector of development for the New "de-stuffy" classical music in York Philharmonic, more adver- order to attract the younger audi- tising dollars were being 'spent in ences who will become the patrons the Village Voice, rather than in of the future. ❑ The South New York Times. the Carolina Philharmonic, a four- year-old symphony orchestra, ad- vertised on Top 40 music stations, using lively music in its commer- cials rather than a Bach cantata, New York — The Council of for example. Jewish Federations has inaugu- Stuart Weiser, executive direc- rated a new North American tor of the South Carolina Jewish Data. Bank which will Philharmonic and the South serve as both a practical tool for Carolina Chamber Orchestra, Jewish communal planning said that the use of "jazzy public- across the continent and a vital ity materials" helped in its cam- resource for scholarship. It will paign. provide basic and essential "By putting out first-class mar- Jewish demographic data that keting efforts (people) will think will offer federations throughout you're a first-class organization." the United States and Canada an Programming, too, is a major overview of regional and national concern and many orchestras are trends and a wider perspective on rethinking their concert program Jewish communal life. schedules. "We adjust our pro- The data bank is the result of gramming strategy and market- an agreement reached between ing to the 18-34 demographic CJF, guided by its Long-Range group," Weiser said. "We've Planning Committee chaired by broken away from the mold of Mandell L. Berman of Detroit, symphony music for the old, rich, and the Graduate Center of the retired people." Weiser explained City University of New York. that more works by "mainstream" New Data Bank