Friday, November 15, 1985
8
THE DETROIT JEWISH NEWS
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Cosell Shows His Colors
At Book Fair Opening
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Local News Editor
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Face and Body
Twelve Mile & Orchard Lake Road
Orchard Twelve Plaza 553-9550
Howard Cosell autographs copies of his book following his Book
Fair talk at the Center.
YOU'LL FIND MORE PARTS IN THE
BRACELET OF THIS AWARD-WINNING
THALASSA THAN YOU WILL IN A
ROLLS-ROYCE® ENGINE:
),
1-1ALAssA
EJEAN LASSALE
s a Geneve
Perhaps the most beautiful watch in the world.
JULES R. SCHUBOT
jewellers
3001 West Big Beaver Road Troy, Michigan 48084
the National Football League
and American television, saying
the two are in collusion. "rip-
Jewish Book Fair Saturday
night said they were impressed
ping off the taxpayers."
by his candor, his Jewish pride
and his dynamism.
"Professional football has
serious problems at this point in
time. There's too much of it."
More than 2,000 persons
turned out to hear Cosell, filling
You're looking at the bracelet of what is perhaps the most beautiful watch
in the world: the award-winning Thalassa. We've taken it apart to make a point
about the excellence of this superb, water-resistant timepiece.
In the pell-mell rush to praise technology, people often lose sight of the thing
that makes watchmaking the art it is: handcrafting.
Jean Lassale never forgets.
It takes us 656 parts to craft each exquisite gold and steel Thalassa bracelet.
Twelve to a link. Fifty-six more than in the engine of a Silver Cloud; which has a
mere 600 major moving parts.
Every single one of those parts is slipped precisely into place by hand.
If you've ever struggled with the tiny parts of a model ship you know what
that entails.
Perhaps we could have built this Thalassa bracelet with fewer parts. But
then, it wouldn't be as supple, as flexible, or as fitting.
14,_
With fewer parts, Thalassa might still have won the Laurel d'Or in
Monte Carlo as Watch of the Year. And no one would have noticed.
But we'd know. And you'd know. And that makes all the
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difference in the world to us.
The names "Rolls-Royce - and "Silver Cloud" ore registered trademarks
'There are 600 major internal moving parts in the engine of the Rolls-Royce Silver-Gloud
Detroiters who heard ABC
sportscaster Howard Cosell at
the opening of the 34th annual
(313) 649-1122
1985, Jean Lassale, Inc
not only the Jewish Center's
Shiffman Hall, but its Aaron
DeRoy Studio Theater and up-.
stairs multi-purpose room to
capacity.
According to Fran Sonne,
Jewish Center receptionist and
switchboard operator, the Cen-
ter received hundreds of calls
from persons who said they
didn't like the outspoken and
often arrogant Cosell. "But look
at . the crowds," she pointed out.
Mrs. Sonne said the Cosell
audience was one of the biggest
opening night Book Fair crowds
she had ever seen at the Center
since she was hired there 20
years ago.
Some of the audience said
they were impressed by Cosell's
"humanity." "He was more
human than I expected," Moe
Betman of Southfield said. And
his wife, Bernice, "was disap-
pointed that it (the talk) wasn't
longer."
Dr. Sheldon Kantor of South-
field called Cosell's approach
"humanistic," since he focused
on what Dr. Kantor called "the
realities and falsities of sports."
Dr. Kantor said he also was
impressed by the sportscaster's
pride in his Jewish heritage. "It
was touching. His Jewishness
influenced his commentaries."
Steve Korn of Troy found the
talk "insightful," and praised
Cosell's sense of Jewish identity.
Stan Berlin of West Bloomfield
called the Cosell talk interesting
and enlightening.
In his usual dramatic — or
this evening melodramatic —
style, Cosell heavily criticized
When professional football came
to TV on Monday night prime
time, many in the broadcast
business thought it would fail,
Cosell said, since women domi-
nated the nighttime viewing
audience. But it survived.
"We had some stinking games
and still flourished," Cosell said,
"because we knew the TV busi-
ness."
Born William Howard Cohen
in North Carolina and raised in
Brooklyn, the pomposity which
has become a Cosell trademark
came through in advance of the
night's appearance. Media
people were told no private in-
terviews with reporters would
be allowed, and cameras were
barred from Shiffman Hall.
Cosell, who has spent 30 years
in broadcast journalism follow-
ing a brief law career, said he
finds it "distressing" when
asked what is his most memora-
ble experience in his broadcast
life. He said questioners think
his most memorable experience
is the "Thrilla in Manila," the
famous Ali-Frazier match, "or
whatever event may have taken
place in those years."
Instead, his most memorable
moment came on Sept. 6, 1972,
at the Olympic Village in
Munich, West Germany, when
11 Israeli athletes were mas-
sacred by Palestinian terrorists.
He had not known about the at-
tack until ABC sports director
Roone Arledge had awakened
him and his wife to inform him
of the incident. He gathered up
a reporter and photographer
Continued on Page 10