78 Friday, August 31, 1884
THE DETROIT JEWISH NEWS
MEDIA MONITOR
The Family
of the Late
A potpourri from the nation's news media
BY VICTOR M. BIENSTOCK
Special to The Jewish News
When do the Arab states
ignore the boycott of Israel
and, by extension, of the
Jews? The answer: When it
is useful and profitable to do
so.
For some 30 years, the
New York advertising firm
of Doyle Dane Bernbach has
titillated admirers of in-
novative advertising with
its precedent-setting adver-
tising for El Al, the Israel
National Air Line. DDB has
won accolades for its effec-
tive copy for Levy's Rye
Bread. Who can forget the
"You Don't Have to be
Jewish ..." slogan?
Prince Bandar, Saudi
Arabia's dashing Ambas-
sador to Washington,
doesn't have to be Jewish to
like DDB. The Kingdom re-
tained the agency to do a
series of TV commercials
saluting the Saudi soccer
team. The ads began run-
ning shortly before the
opening of the Olympic
Games.
DDB chairman Joseph R.
Daly, who made the ar-
rangement with Bandar,
says "we are not a Jewish
agency. We never have
been," and describes the
Saudi arrangement as good
business.
Maxwell Dane, a founder
of DDB and still a member
of its board as well as a top
figure in the New York
United Jewish Appeal, de-
nies reports that he had res-
igned because the firm had
accepted the assignment.
Two Jewish executives who
recently resigned from
DDB, Neil B. Austrian,
president, and Marvin
Honig, creative director,
also denied that the Saudi
assignment had anything to
do with their resignations.
Prof. Isidor I. Rabi, the
Nobel Prize-winning physi-
cist, was interviewed re-
cently by Bill Moyers on his
public television program,
"A Walk Through the
Twentieth Century," and
described how, as a scrawny
kid on New York's Lower
East Side, he won ac-
ceptance by telling Bible
stories to the bigger and
tougher Jewish kids in the
neighborhood gangs.
It wasn't the religious as-
s' pect that captured their at-
tention, he recalled, but the
sheer excitement of battles
and adventures he retold.
The fact that his audience
was Jewish didn't explain
the interest, he said; any
group of boys similarly
placed would have been
equally absorbed.
"Being a Jew is not a
faith," he commented. "It's a
fate."
If Tom Dine ever needs a
fund-raiser for the Ameri-
can Israel Public Affairs
Committee, he need look no
further than former Rep.
Paul Findley of Ohio.
Findley, an 11-term vete-
ran, attributes his defeat for
re-election in 1982 to the
AIPAC campaign against
him.
Findley has enormous re-
spect for AIPAC to which he
attributes enormus power,
asserting that "in 25 years
it has lost only two legisla-
tive battles, each time fail-
ing narrowly to block mili-
tary sales to Saudi Arabia."
"Future defeats are un-
likely," he wrote recently in
an editorial page article in
the Wall Street Journal.
"AIPAC is seen as being
able to elect its friends and
defeat its enemies."
Dine, Findley asserts,
once described him as a
"self-proclaimed" advocate
of the PLO in Congress and,
he added "noted correctly,
'there's nobody like that
now."'
The Society for the De-
fense of the English Lan-
guage ought to present its
gold medal to Federal Judge
Jack B. Weinstein, chief
judge of the Eastern District
of New York. Judge Weins-
tein, who has struck many
telling blows in the past
against obstacles in the
path of justice, both legal
and semantic, has just un-
leashed a devastating blow
at governmental
gobblydegook.
Confronted by a be-
wildered pensioner who
couldn't understand Medi-
care's explanation why it
compensated differently for
two identical 'medical pro-
cedures, the New York
jurist ruled that the gov-
ernment notification letters
"do not meet due process
standards" and must be re-
written to provide "com-
prehensible explanations of
the actual reason full reim-
bursement is denied."
The jurist took the class
action proceedings seri-
ously enough to write a 45-
page decision in which he
declared: "The language
used is bureaucratic
gobblydegook, jargon, dou-
ble talk, a form of of-
ficialese, federalese and in-
surancese and double talk.
It does not qualify as
English."
The plaintiff, ironically,
was a former Internal
Revenue Service official, an
agency which taxpayers
have never found to be dis-
tinguished for the clarity of
its own communications.
fitness program, "Stretch
and Kvetch."
It notes that Rabbi Allen
Secher, the Federation's di-
rector of broadcasting, has a
Hollywood background and
has launched a new pro-
gram, "The Jewish People's
Court," which fictionalizes
cases that have been or
might be brought before a
Beth Din, the traditional
Jewish religious court.
Clarl Clifford, an elder
statesman who has served
every Democratic president
from Roosevelt to Carter,
was a special adviser to
President Truman during
the fateful days when Israel
proclaimed its indepen-
dence. He returned to his
alma mater, Washington
University in St. Louis, for
the observance of Truman's
100th birthday and re-
minisced at length to the
Law School alumni.
According to the report in
the Washington University
Magazine, much of his talk
was concerned with the
drama surrounding Tru-
man's recognition of the
Jewish State 11 minutes
Service links
family with
aged relatives.
Miami — Family
Lifeline, a program of
Jewish Family and Chil-
dren's Service of Miami, has
been working with families
in many cities to strengthen
the bonds between them
and their elderly relatives
in the Miami-Dade County,
Florida area.
As the first program of its
kind, Family Lifeline offers
the local assistance needed
to help families stay in
touch and to insure that the
needs of their elderly mem-
bers are being met.
For information, contact
Tena Frank, Family
Lifeline Coordinator, 1790
S.W. 27th Avenue, Miami,
Fla., 33145. (305) 279-6611.
OBITUARIES
.
The Wall Street Journal
is impressed by Station
WJUF, the cable TV station
operated• by the United
Jewish Federation of
Greater Chicago for the past
three years and considers
its programming notable.
It singles out the kosher
cooking program, "Eenie's
Kitchen," an interview pro-
gram with Jewish celeb-
rities called "Stars of
David" and an exercise-
Phyllis Sugar
Phyllis A. Sugar, a
member of Jewish and civic
organizations, died Aug. 27
at age 58.
Born in Detroit, Mrs.
Sugar was a member of
Cong. Shaarey Zedek,
Juvenile Diabetes Founda-
tion, Women of Alpha
Omega Dental Fraternity,
Kent County Association
for Retarded Citizens.
She leaves her husband,
Dr. Maurice; two sons, An-
drew of Grand Rapids and
Paul of Fairbanks, Alaska;
a brother, Cyril Astrein;
and four grandchildren.
after its existence was pro-
claimed in Tel Aviv.
The President, Clark con-
firmed, had determined his
course of action well before
the event even though it
was bitterly opposed by a
man he revered, Secretary
of State George Marshall.
Describing the opposition
to the establishment of Is-
rael within the Truman
Administration, Clifford re-
counted a conversation with
Secretary of Defense James
Forrestal who was a vehe-
ment opponent of Zionist
aspirations.
"I told him about the posi-
tion we were taking on Is-
rael and why we were in
favor of partition," Clark
recalled. "And he said, 'You
just don't understand,
Clark. There are 350,000
Jews and 35 million Arabs
and the, 35 million Arabs
are going to push the
350,000 Jews into the
Mediterranean."'
The Family
of the Late
BERTHA
BERGER
Announces the un-
veiling of a monument
in her memory at 12
noon Sunday, Sept. 9, at
Machpelah Cemetery.
Rabbi Milton Arm will
officiate. Relatives and
friends are asked to
attend.
The Family
of the Late
EDWARD
BUNIN
Announces the un-
veiling of a monument
in his memory at 11 a.m.
Sunday, Sept. 9, at He-
brew Memorial Park.
Rabbi James Gordon
will officiate. Relatives
and friends are asked to
attend.
The Family
of the Late
SAM
DEAN
Announces the un-
veiling of a monument
in his memory at 2:30
p.m. Sunday, Sept. 9, at
Machpelah Cemetery.
Rabbi Groner will of-
ficiate. Relatives and
friends are asked to
attend.
The Family
of the Late
LEON
FRIEDMAN
Announces the un-
veiling of a monument
in his memory at 2 p.m.
Sunday, Sept. 9, at
Machpelah Cemetery.
Rabbi Groner will of-
ficiate. Relatives and
friends are asked to
attend.
PAUL
GENE
The Family
of the Late
ISADORE
PERLMAN
Announces the un-
veiling of a monument
in his memory at 11 a.m.
Sunday, Sept. 9, at He-
brew Memorial Park.
Cantor Rube will of-
ficiate. Relatives and
friends are asked to
attend.
Announces the un-
veiling of a monument
in his memory at 10:30
a.m. Sunday, Sept 2, at
Hebrew Memorial
Park. Rabbi Arm will
officiate. Relatives and
friends are asked to
attend.
The Family
of the Late
The Family
of the Late
HERBERT L.
HARRIS
BETTY
SHAPIRO
Announces the un-
veiling of a monument
in his memory at 11 a.m.
Sunday, Sept. 9, at Adat
Shalom Memorial Park.
Rabbi Spectre and Can-
tor Vieder will officiate.
Relatives and friends
are asked to attend.
Announces the un-
veiling of a monument
in her memory at 9:30
a.m. Monday, Sept. 3, at
Machpelah Cemetery.
Rabbi Arm will of-
ficiate. Relatives and
friends are asked to
attend.
The Family
of the Late
The Family
of the Late
JOSEPH M.
LENTZER
HERMAN
WEBERMAN
Announces the un-
veiling of a monument
in his memory at 10:30
a.m. Sunday, Sept. 9, at
Beth Moses Cenietery.
Rabbi Arm will of-
ficiate. Relatives and
friends are asked to
attend.
Announces the un-
veiling of a monument
in his memory at 12
noon Monday, Sept. 3, at
Hebrew Memorial
Park. Rabbi Grubner
will officiate. Relatives
and friends are asked to
attend.
The Family
of the Late
of the Late
ISAK
LEVINE
Announces the un-
veiling of a monument
in his memory at 12:30
p.m. Sunday, Sept. 9, at
Machpelah Cemetery.
Rabbi Arm will of-
ficiate. Relatives and
friends are asked to
attend.
.
rrffirre—E.
DR. AZRIEL
WELLER
Announces the un-
veiling df a monument
in his memory at 11:30
a.m. Sunday, Sept. 9, at
Beth Abraham Cemet-
ery. Rabbi Stanley
Rosenbaum and Cantor
Louis Klein will of-
ficiate. Relatives and
friends are asked to
attend.
AV
The Family
of the Late
The Family
of the late
LOTTIE
LIEBER
EDNA
WEINBERG
Announces the un-
veiling of a monument
in her memory at 10:30
a.m. Sunday, Sept. 2, at
Clover Hill Park
Cemetery. Rabbi Syme
will officiate. Relatives
and friends are asked to
attend.
Announces the un-
veiling of a monument
in her memory at noon
Sunday, Sept. 9, at Adat
Shalom Memorial Park.
Rabbi Schnipper will
officiate. Relatives and
friends are asked to
attend.
The Family of the Late
LEA SELESNY
FELDMAN
Announces the unveiling of a monu-
ment in her memory at 10:30 a.m. Monday,
Sept. 3, at Chesed Shel Emes Cemetery.
Rabbi Samuel Prero will officiate. Rela-
tives and friends are asked to attend.
let your words
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