I
f
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,
THE DETROIT JEWISH NEWS
Saudis Seeking Media Help
Rebuffed by Advertising Firms
Boris Smolar's
'Between You
. . . and Me'
Editor-in-Chief
Emeritus, JTA
(Copyright 1975, JTA, Inc.)
COMMUNAL CURRENTS: The scandal over the
treatment of the aged in some of the private Jewish nursing
homes — which is now a subject of public hearings in New
York by a Senate committee — has brought to the forefront
the entire problem of aged Jews in this country, whose'
number is growing with every year.
NEW YORK — Arab re-
quests for public relations
services are causing a lot of
commotion on Madison Av-
enue, and many of the firms
are refusing to accept Arab -
accounts.
Hill and Knowlton gave
up the Saudi account in 1972
and won't bid for it again.
Several firms with Jewish
executives and clients are
refusing the accounts out-
right, despite the fact that
Arabs don't wish to do busi-
ness with a firm with Jew-
ish executives and clients.
According to the publica-
tion of the PR industry,
Newsletter, the best solu-
tion might be for the Saudis
to set up their own public
relations firm with Ameri--
can "consultants." One firm
reportedly agreed to take
the Saudi account, but
through a dummy commit-
tee.
The Charter Corp. of
Florida, unabashedly pro-
posed a $7.7 million cam-
paign for the Saudis.
Charter has just acquired
control of Downe Communi-
cations, Inc., which pub-
lishes The Ladies' Home
Journal and Family Weekly
and owns several radio sta-
tions.
UOJCA Dinner
Benefits NCSY
.
NEW YORK — Bernard
W. Levmore of New York
City has been appointed
chairman of the annual din-
ner of the Union of Ortho-
dox Jewish Congregations,
to be held here May 11.
Levmore is the financial
_ secretary • of the UOJCA,
and the proceeds from the
dinner are used for the To-
rah Fund-for Jewish Youth
to support the UOJCA's
National Conference of S _ yn-
agogue Youth. -
The council of Jewish Federations and Welfare Funds
has long been studying this problem. Its demographic popu-
lation study has established that about 12 percent of all the
Jews in this country are now over 65 years_ of age. This
would make a total of more than 700,000 Jews, including
many poor and lonely.
Federations in cities where private profit-making Jew-
- - ish nursing homes exist recognize their existence, but are
not enthusiastic about them. They try to come to the aid of
elderly Jews by maintaining and expanding their own com-
munity-based care for the aged. Five years ago there were
about 80 Jewish homes for the aged maintained by federa-
tions in various cities. There were about 20,000 residents in
these institutions, 60 percent of whom were over the age of
80.
Yeshiva U. Hikes
Since then, the number of Federation-maintained insti-
tutions for the aged has increased, but not enough to meet Tuition and Fees
the needs of the growing number of elderly Jews who must
be taken care of.
NEW YORK — Yeshiva
* * *
University will increase tui-
tion by $250 per year for its
BLAZING NEW TRAILS: A good example of what
can be done for elderly Jews in need is the comprehensive undergraduate schools, ef-
program developed by the recently-established Council for fective June 10. Included are
Jewish Elderly in Chicago._Leaders of this new Jewish com- Yeshiva College, Stern Col-
munal agency consider homes for the aged and nursing lege for Women, Erna Mi-
homes essential to the total care for some Jewish aged, but chael College of Hebraic
only in situations where such care is appropriate, and never Studies and James Striar
School of General Jewish
a total answer to the problems of aging.
Studies.
The Council has within one year introduced nursing
An increase of $50 per
service at home for elderly people, assistance in housekeep- year for undergraduates
ing, home-delivery of kosher meals, shopping aid, transpor- residing at- the Morgen-
tation, medical evaluation, legal services, casework counsel- stern, Rubin and Brookdale
ing and other help. It opened two drop-in coffee-houses for residence halls was also an-
aged Jews and established a senior service corpS employing nounced, as well as in-
creases for the Ferkauf -
the elderly.
Graduate School of Human-
the
course
of
one
year
the
Council
has
served
more
In-
and Social Sciences.
than 5,000 older people in a target community which is esti- ities
A university spokesman
mated to have 7,000 aged Jews. It provided independent liv-
said the increases were due
ing facilities in three apartment houses, purchaged by the
to higher operating costs.
Council with assistance from private donors and renovated
with federal funding.
The Council also developed a "group living home" which
provides for elderly men and women who are unable to be
totally independent in their homes but who do not require
the range of services given in nursing homes but who do not
require the range of services given in nursing homes and
homes for the aged. A number of connected houses were
converted to a single unit with individual bedrooms and
communal dining and living rooms.
* * *
, THE AJC CHALLENGE: Credit must be given to the
American Jewish Congress for being the first Jewish organ-
ization to draw attention to the treatment of residents in
privately-owned Jewish nursing homes.
GUEST OF HONOR
There are about 5,000 Jews in private nursing homes in
- Rosseri
8Vathare P
Prominent in business and communal
New York. On the basis of a study of its own, the American
. leadership
Jewish Congress charged these profit-making institutions
with "neglect and abuse." The study claimed that the medi-
GUEST ARTISTS
cal services the aged receive in private nursing homes are
perfunctionary, the nursing care minimal, the personal at-
`SidorcBelarsky'
tention often non-existent. It charged the Department of
"The master singer of his people . '
(or — "the successor to Chaliapin")
Health, Education and Welfare with 'negligence' in pro-
perly inspecting these nursing homes despite federal ex-
penditures of more than $3 billion annually on institutional
714ishaRaitzirt
and other care for the aged..
Internationally hailed Russian-Israeli
tenor
Jewish organizations, ex,cept those directly involved in
and
nursing home programs, were similarly criticized in the
cLouiescKlein
AJCongress report for paying little or no attention to situa-
Cantor
tions in the private homes for the aged. . They were called
Cong. B'nai Moshe
upon to join forces _with non-Jewish civic and religious
groups and demand higher standards and stricter enforce-
Accompanist , Cantor Shalom Kaleb
ment.
.
.•
Friday, February 21, 1975 11
Oak Park Scout
Attains Eagle Rank
IF YOU TURN THE
'V'S'il
UPSIDE DOWN YOU WON'T
FIND A FINER WINE THAN
•
Steven M. Brown of Oak
Park honored 7 p.m.
Monday at Best School as
the first Boy Scout in Troop
1517 to attain the rank of
eagle scout.
The court of honor is open
to the public.
Milan Wineries, Detroit, Mich.
WEINTRAUB
JEWELERS
-Large selection of Rings,
Watches and other fine
Jewelry gift items.
TT
14 KA 18 K GOLD
Martin .
Quality Jewelers for 3 Generations
DIAMONDS and FINE JEWELRY
23077 Greenfield, Advance Bldg., Suite 354
Southfield, Michigan • 557-5544-5
Mon. thru Fri. 9 to 5. Sat. 9 to 3
All Bank Cards
Honored
Danny
TAMAROFF GIVES
.
UNBEATABLE DEALS
ON
NEW BUICKS OPUS - HONDAS
• LEASING — ALL MAKES • GUARANTEED USED CARS
• MOTOR HOMES
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TAMAROFF
TELEGRAPH NR. 12 MI
BUICK
OPEL HONDA
353-1300
YOU AND YOUR FRIENDS
.
ARE CORDIALLY INVITED TO ATTEND THE
c AnnualcPunm
Celebration,
OF THE
cLandsmanshaften
GE2Kgewisti,c1Vational cFund
Dedicated to bolster the morale of its people and
assure the security-of Israel's border areas
GUEST SPEAKER
And on which occasion they will honor
cDt:cMosescLelirmati,
gslathan,cP9Kossen,
Rabbi, Cong. B'nai Moshe
with the establishment of
TOASTMASTER
cLouie scLevine
The WatharePGRosselicFamily -GNacida
Which will serve as part of a large Rest and Recreation Base
in the Kiryat Shmona area in Israel -
Popular communal leader
GENERAL CHAIRMAN
on Wednesday, March 5, 1975 — 8:15 p.m.
at CONGREGATION B'NAI MOSHE
14390 W. 10 Mile Rd.
Oak Park
Chairman Landsmanshaften For
Jewish National Fund
PURIM REFRESHMENTS
Admission by planting
one or more trees per person
No Solicitations
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