Alleged Pepsi Boycott Probe Urged THE
KIAMESHA LAKE (JTA) —
The 2,000 delegates at the 199th
annual convention of Bnai Brith
District 3, representing Pennsyl-
vania, New Jersey, Delaware and
West Virginia, have called for an
immediate investigation by the or-
ganization of an alleged boycott by
Pepsico, producers of Pepsi Cola,
against the state of Israel.
A resolution adopted by the
group's plenary session urged that
"a forceful directive be obtained
from Pepsico to provide a clear
and concise public declaration as
to whether or not it is in fact en-
gaged in an economic boycott of
the state. of Israel."
Norman Buckner, District 3 ex-
live director, in Philadelphia,
...–ated that he held a meeting and
a number of written exchanges
with executives of Pepsico. The
discussion came about after Pep-
sico "equivocated" on a franchise
request for a bottling plant in
Israel by a major St. Louis bev-
erage company.
In exchanges with company
officials, Buckner stated that the
Pepsico Co. said their market-
ing research in Israel was in-
complete and were therefore not
ready to grant a beverage fran-
chise. A similar excuse was made
by Coca Cola Co. prior to their
licensing a franchise in Israel
to a syndicate headed by Abra-
ham Feinberg on April 15, 1966,
the Bnai Brith official observed.
Buckner said that the Anti-
Defamation League had been in-
formed about the discussions and
had agreed with the charges.
Pepsico franchises Pepsi Cola
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beverages, North American Van
Lines, manufacturers Wilson sport-
ing goods and Frito-Lay products.
Earlier, Assistant Secretary of
State Joseph J. Sisco said he be-
lieves that an interim Suez peace
agreement can still be achieved
despite Israeli and Egyptian differ-
ences because "both sides want
such an agreement." Sisco said
that Egypt and Israel consider any
interim Suez pact "a practical test
for peace" and a first step toward
a permanent peace agreement. He
added, however, that "prospects
for an over-all peace settlement
were not encouraging." He stated
that the U.S. government was act-
ing as a mediator at the request
of both parties.
Sisco reassured the Bnai Brith
leaders that the U.S. stood firmly
behind Israel on any agreement
reached with the Arab states, again
stressing the need for "direct ne-
gotiations between the parties re-
garding any final peace settle
ment."
Responding, Dr. William Wex-
ler, international president of Bnai
Brith, expressed grave concern
that the 'U.S. could not keep any
such commitment "because our
government is frightened to death,
petrified at any confrontation with
the Soviet Union," despite the fact
that both nations do not desire
any such confrontation.
Sol Moss 7th Detroiter
to Head BB District 6
ARLINGTON HEIGHTS, ILL.—
Sol Moss of Wildemere Ave. was
elected president of District Grand
Lodge No. 6, Bnai Brith, at the
103rd annual convention held this
week at the Arlington Park
Towers here.
Moss is the seventh Detroiter to
head the 45,000-member district
which encompasses Bnai Brith
lodges in eight midwestern states
and four Canadian provinces.
He served the district as vice
president for the past three years
and has served on its board of
governors. He is a past president
of the Metropolitan Detroit Bnai
Brith Council and a past president
of the Ivan S. Bloch Lodge in
D etroit.
He and his wife, Ida, recently
returned from London, where they
attended the Bnai Brith interna-
tional council meeting.
Moss was educated in the Detroit
school system and attended Walsh
Institute of Accounting and Wayne
State University. He has lived in
Detroit for 49 years.
Detroiters who previously served
as presidents of Bna; Brith Dis-
trict Grand Lodge No. 6 included:
from
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DETROIT JEWISH NEWS
Dr. Wexler, who is also the
chairman of the Conference of
Presidents of Major American
Jewish Organizations, said that
in a showdown, "Israel would
scream for arms," and the U.S.
"would equivocate and rational.
ize until it was too late."
STOP
Friday, June 25, 1971-31
In his address, Sisco conceded
that Israel and the U.S. have been
caught off guard by the 15-year
Egyptian-Soviet pact. He said, "I
don't know whether the treaty
makes conditions for peace more
difficult. The Soviet presence in
Egypt is a reality."
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8 MILE ROADS
the late Adolph Freund, 1883-1884;
the late Bernard Ginsberg, 1898-99;
the late Aaron Droock, 1939-1940;
Harry Yudkoff, 1945-46; Samuel W.
Leib, 1949-50; and Sidney J.
Karbel, 1955-56.
Dr. Wexler Marries
Israeli Physician
TEL AVIV—Dr. Osnat Itelson of
Tel Aviv, a gynecologist and
obstetrician on the staff of Tel
Hashomer Hospital, and Dr. Wil-
liam A. Wexler of Savannah, presi-
dent of Bnai Brith and chairman
of the Conference of Presidents of
Major American Jewish Organiza-
tions, were married here recently.
Announcement of the nuptials
was made by the
bride's parents.
Mr. and Mrs. Zev
Itelson of Tel
Aviv.
The ceremony,
which took place
at the Sheraton-
Tel A v i v, was
performed by
Rabbi Mordech.
Piron, deputy
chief chaplain of
the Israel De-
fense Forces.
Dr. Itelson
The bride, a captain in the Is-
rael Defense Force's medical
corps, will complete her military
service this summer. She attended
public school in Israel and is a
graduate of the Geneva School of
Medicine in Switzerland and the
Hebrew University Medical School.
Dr. Wexler attended Toledo
University and is a graduate of
the Southern College of Optometry
in Memphis. A widower, he main-
tains an optometric practice in
Savannah with his son, Dr. Alan
V. Wexler.
He has been president of Bnai
Brith since 1965 and completes his
second and final three-year term
in October.
BAD AND GUILTY
Men become bad and guilty be-
cause they speak and act without
foreseeing the results of their
words and their deeds. — Franz
Kafka.