40—Friday, October 6, 1967
Mordechai Ben-Ari--IEI Al's New President
THE DETROIT JEWISH NEWS
By RAYMOND NANKIN
dency at a time when El Al order to augment El Al's fleet of
faces some critical decisions. seven Boeings is a pressing prob-
The architect of El Al's com- During the war El Al lost sever- lem which is directly tied into the
mercial success, Mr. Mordechai
al millions of dollars in pas-
new tourist potential.
Ben-Ari, is now at the helm of El senger revenue. It will need all
In 1965-66 El AI carried nearly
Al, and if past performance is any the enterprise and initiative of 300,000 passengers and of these
indication of what is to be expect- the company to make good this 260,800 either arrived or departed
ed, El Al can look forward to a deficit and to exploit to the full-
Tel Aviv out of a total of 504,000
period of dramatic growth.
est the new situation whereby passengers handled by all airlines.
Ben-Ari, who joined El Al in 1950
Israel includes the highly tour- Predictions are that by 1972-73 the
as manager of the freight and
ist-attractive areas of the Old airline will be carrying 486,000
mail department, and who be-
City of Jerusalem and Bethle- passengers out of 880,000 destined
came head of the commercial di- hem.
for Israel. Some 92 per cent of El
vision in 1958, and vice-president in
The need for new equipment in Al's passengers are tourists.
1960, is internationally known as
a "hard-nosed bargainer" at the F
various IATA - conferences and in
Best Wishes for a Joyous New Year
the bilateral air negotiations that
to All Our Friends and Patrons
have taken place.
In 1963 he introduced the dra-
matic new group fare concept at
the Chandler, Arizona, IATA
13128 West Seven Mile Rd.
Conference which resulted in per-
Call for Appointment
haps the most revolutionary 'ap-
proach to airline travel in the
history of civil aviation. In one
swoop the airlines were assured
a reasonable occupancy, the
Wishing You A Happy New Year
travel agents a manageable in-
strument and the fare-paying
passenger was assured broad re-
ductions. In that year the air-
fare from New York to Israel
dropped from $880 to $535. This
was responsible for the dramatic
growth of El Al. In 1963 the air-
line carried 198,302 passengers,
while in the last fiscal period the
Happy New Year
number of passengers carried
had risen to over 328,000.
The group fare was also a sta-
1 3 6 3 1 W. 9 Mile Road
ble alternative to charters and af-
at Coolidge, Oak Park
forded a flexible new instrument
in internal airlines fare-fixing poli-
As one of the nation's key fig-
ures in terms of tourist develop-
ment, Ben-Ari is a strong advo-
New Year Best Wishes
cate of more lower/medium price
accommodations. In the adver-
tising campaigns that he headed,
he always strongly promoted the
Makers of Round Containers
for Over so Years
idea of Israel first and El Al sec-
Paper Cans and Tubes
ond, accepting the premise that
El Al would garner at least 50 per
cent of the Israel-oriented traffic.
It was a larger "pie" which meant
more revenue for all scheduled air-
Happy New Year To All Our
lines flying into and promoting 0
travel to Israel and more foreign
Friends and Customers
currency earnings from tourists
for the country.
One of the major advantages that
Fine American-Italian Foods
Ben-Ari possesses is that he was
closely associated with the two
17630 Woodward, near 6 Mile
administrations that preceeded
him. He worked closely with Maj.
Gen. Ephraim Ben-Arzi, who was
president of the airline from 1956
to 1966 and who then became
chairman of the board of directors.
He was a close personal associate
Delicatessen and Restaurant
of Shlomo Lahat who led the com-
pany during the past two years.
10 Mile Road near Lahser
Ben-Ari ascends to the presi-
Tom and Merle Coleman
Wishing All My Relatives and
4 Friends A Happy New Year
Sincere Holiday Greetings
ACKERMAN'S BOWLING BALL
SALES AND SERVICE
New Balls Expertly Fitted by Cass Gryegier and Ed Aditays—No Waiting
Bags — Shoes — Shirts — Balls Plugged and Rebored in 24 Hours
Open Weekdays 10 a.m. to 8 p.m.
New Year Greetings to Our Friends and Patrons
ASH & COMPANY
5100 Grand River
MAGDA HAIR FASHIONS
We i:could like to thank all our custoniers and friends for their
patronage. Best wishes
Happy. Healthy and Prosperous
Mr. and Mrs. Sam Belkin and Family of
14847 W. 7 MILE ROAD
MIAMI BAKE SHOPPE
Sincere Wishes for a Most Happy New Year
CADILLAC BODY SERVICE
Custom Collision Work on All Makes of Cors
ALL WORK GUARANTEED
8461 Grand River
Bill Monetta's O-Sole-Mio Restaurant
DETROIT INSTITUTE OF MUSICAL ART
5330:50 JOHN R (Art Centre)
Branches: Birmingham, Dearborn, East
MOTOR CITY TUBE CO.
Member of the National Association of Schools of Music
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Wishing All My Customers and Friends
A Very Happy and Healthy New Year
THE DUPLEX SHOPPE
New Address: 28635 Southfield Rd., Lathrup Village, Mich.
Happy New Year To Our
Relatives, Friends and Patrons
DETROIT COMMERCIAL ELECTRIC - CO3. ,
Happy New Year To Our Friends and Patrons
EASTERN POULTRY CO.
FREEDLAND STRUCTURAL STEEL CO.
102 I 8
1 9 1 1 8
HARTOM POWER TOOL SALES
7 Mile KE
LAFAYETTE STEEL CORPORATION
■ .1 MI • lb • • . ■■ • • II=
Kosher Meat and Poultry Market ,
Choice Quality Products
>,1 20 4 34 W.
w HY LOPATIN
Extends Its Heartfelt Best Wishes
for a Happy New Year
Livernois at 7 Mile
5„, New Year Best Wishes to
Our Friends and Customers
Mowers—John Deere Lawn and Garden
19036 W. McNichols Road
Detroit, Michigan 48219
"On the Avenue of Fashion"i
26221 Grand River
HERBERT W. KAUFMAN AND CO.
Wishing Our Many Friends
A Very Happy New Year
W. D. GALE, INC.
3401 Riopelle, corner Erskine
Party Tray Catering
Detroit's Oldest Restaurant — Air-Conditioned
Open Weekdays till 10:30 p.m.; Sot., 2 a.m. Closed Sundays
Happy New Year
Imperial Home Furniture
and Furnishing Co.
Sidney Weiner and Family
Happy New Year To All
New Year Greetings
12010 Farmington Rd., Livonia
LARDNER ELEVATOR CO.
300 Riopelle Street