▪
40—Friday, October 6, 1967
Mordechai Ben-Ari--IEI Al's New President
THE DETROIT JEWISH NEWS
By RAYMOND NANKIN
dency at a time when El Al order to augment El Al's fleet of
(Aeroplane Magazine)
faces some critical decisions. seven Boeings is a pressing prob-
The architect of El Al's com- During the war El Al lost sever- lem which is directly tied into the
mercial success, Mr. Mordechai
al millions of dollars in pas-
new tourist potential.
Ben-Ari, is now at the helm of El senger revenue. It will need all
In 1965-66 El AI carried nearly
Al, and if past performance is any the enterprise and initiative of 300,000 passengers and of these
indication of what is to be expect- the company to make good this 260,800 either arrived or departed
ed, El Al can look forward to a deficit and to exploit to the full-
Tel Aviv out of a total of 504,000
period of dramatic growth.
est the new situation whereby passengers handled by all airlines.
Ben-Ari, who joined El Al in 1950
Israel includes the highly tour- Predictions are that by 1972-73 the
as manager of the freight and
ist-attractive areas of the Old airline will be carrying 486,000
mail department, and who be-
City of Jerusalem and Bethle- passengers out of 880,000 destined
came head of the commercial di- hem.
for Israel. Some 92 per cent of El
vision in 1958, and vice-president in
The need for new equipment in Al's passengers are tourists.
1960, is internationally known as
a "hard-nosed bargainer" at the F
various IATA - conferences and in
Best Wishes for a Joyous New Year
the bilateral air negotiations that
to All Our Friends and Patrons
have taken place.
In 1963 he introduced the dra-
matic new group fare concept at
the Chandler, Arizona, IATA
UN 4-0957
13128 West Seven Mile Rd.
Conference which resulted in per-
Call for Appointment
haps the most revolutionary 'ap-
proach to airline travel in the
history of civil aviation. In one
swoop the airlines were assured
a reasonable occupancy, the
Wishing You A Happy New Year
travel agents a manageable in-
strument and the fare-paying
passenger was assured broad re-
ductions. In that year the air-
fare from New York to Israel
dropped from $880 to $535. This
was responsible for the dramatic
growth of El Al. In 1963 the air-
line carried 198,302 passengers,
while in the last fiscal period the
Happy New Year
number of passengers carried
had risen to over 328,000.
The group fare was also a sta-
1 3 6 3 1 W. 9 Mile Road
ble alternative to charters and af-
at Coolidge, Oak Park
forded a flexible new instrument
in internal airlines fare-fixing poli-
LI 6-8200
cies.
As one of the nation's key fig-
ures in terms of tourist develop-
ment, Ben-Ari is a strong advo-
New Year Best Wishes
cate of more lower/medium price
accommodations. In the adver-
tising campaigns that he headed,
he always strongly promoted the
Makers of Round Containers
for Over so Years
idea of Israel first and El Al sec-
Paper Cans and Tubes
ond, accepting the premise that
2456
Hubbard
825-0345
El Al would garner at least 50 per
cent of the Israel-oriented traffic.
It was a larger "pie" which meant
more revenue for all scheduled air-
Happy New Year To All Our
lines flying into and promoting 0
travel to Israel and more foreign
Friends and Customers
currency earnings from tourists
for the country.
One of the major advantages that
Fine American-Italian Foods
Ben-Ari possesses is that he was
closely associated with the two
17630 Woodward, near 6 Mile
TO 9-3988
administrations that preceeded
him. He worked closely with Maj.
Gen. Ephraim Ben-Arzi, who was
president of the airline from 1956
Holiday Greetings
to 1966 and who then became
chairman of the board of directors.
He was a close personal associate
Delicatessen and Restaurant
of Shlomo Lahat who led the com-
pany during the past two years.
10 Mile Road near Lahser
Ben-Ari ascends to the presi-
Southfield, Mich.
357-9803
Tom and Merle Coleman
Wishing All My Relatives and
4 Friends A Happy New Year
Sincere Holiday Greetings
ACKERMAN'S BOWLING BALL
SALES AND SERVICE
Brunswick Equipment
New Balls Expertly Fitted by Cass Gryegier and Ed Aditays—No Waiting
Bags — Shoes — Shirts — Balls Plugged and Rebored in 24 Hours
Open Weekdays 10 a.m. to 8 p.m.
UN 4-7939
17377 Livernois
New Year Greetings to Our Friends and Patrons
ASH & COMPANY
FACTORY SUPPLIES
5100 Grand River
TY 4-2258
MAGDA HAIR FASHIONS
We i:could like to thank all our custoniers and friends for their
patronage. Best wishes
for a
New
Happy. Healthy and Prosperous
Year.
Mr. and Mrs. Sam Belkin and Family of
BELKIN'S MARKET
14847 W. 7 MILE ROAD
MIAMI BAKE SHOPPE
Sincere Wishes for a Most Happy New Year
CADILLAC BODY SERVICE
Custom Collision Work on All Makes of Cors
ALL WORK GUARANTEED
8461 Grand River
Bill Monetta's O-Sole-Mio Restaurant
TY 8-5600
DETROIT INSTITUTE OF MUSICAL ART
5330:50 JOHN R (Art Centre)
TEmple 1-2870
Branches: Birmingham, Dearborn, East
Side
MOTOR CITY TUBE CO.
Member of the National Association of Schools of Music
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Wishing All My Customers and Friends
A Very Happy and Healthy New Year
THE DUPLEX SHOPPE
•
Ruth Ross
New Address: 28635 Southfield Rd., Lathrup Village, Mich.
Happy New Year To Our
Relatives, Friends and Patrons
DETROIT COMMERCIAL ELECTRIC - CO3. ,
PAUL'S MENU-ETTE
Happy New Year To Our Friends and Patrons
EASTERN POULTRY CO.
2542 Riopelle
•
•
WO 1-0707
FREEDLAND STRUCTURAL STEEL CO.
102 I 8
▪
1 9 1 1 8
3‹.
L=1 131
D
HARTOM POWER TOOL SALES
7 Mile KE
Free
.
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LAFAYETTE STEEL CORPORATION
13501 Sanders
'1r -
Delivery
5-8888
VI 2-4115
■ .1 MI • lb • • . ■■ • • II=
s.
Kosher Meat and Poultry Market ,
Choice Quality Products
>,1 20 4 34 W.
Phone 532-3265
1C1
>216<>2•XXIIIKX.41X. 4WD:
,
w HY LOPATIN
Tractors
1C11
Extends Its Heartfelt Best Wishes
for a Happy New Year
Livernois at 7 Mile
5„, New Year Best Wishes to
Our Friends and Customers
Mowers—John Deere Lawn and Garden
Rossen-Kaufman Agency
19036 W. McNichols Road
Detroit, Michigan 48219
1-0756
"On the Avenue of Fashion"i
Holiday Greetings
26221 Grand River
WO
KLEIN'S
SPORTSWEAR
TExas 4-2300
IBM
to
HERBERT W. KAUFMAN AND CO.
LOCATION
Griswold
Wishing Our Many Friends
A Very Happy New Year
W. D. GALE, INC.
TE 1-5940
3401 Riopelle, corner Erskine
Delicatessen
Party Tray Catering
NEW
ELECTRICAL CONTRACTING
Detroit's Oldest Restaurant — Air-Conditioned
Open Weekdays till 10:30 p.m.; Sot., 2 a.m. Closed Sundays
Happy New Year
425-8100
Season's Greetings
Jacobsen Lawn
ROMA CAFE
Fenkell, Detroit
Junior's
Corned Beef-'N-Rye
1216
7145 Tireman
Holiday Greetings
Imperial Home Furniture
and Furnishing Co.
Sidney Weiner and Family
— —
—
-..---.......--...-----..w..-.-.---------i
Happy New Year To All
New Year Greetings
12010 Farmington Rd., Livonia
PARADISO CAFE
•
Happy Holiday
LARDNER ELEVATOR CO.
300 Riopelle Street
WO 5-4870
a