▪ 40—Friday, October 6, 1967 Mordechai Ben-Ari--IEI Al's New President THE DETROIT JEWISH NEWS By RAYMOND NANKIN dency at a time when El Al order to augment El Al's fleet of (Aeroplane Magazine) faces some critical decisions. seven Boeings is a pressing prob- The architect of El Al's com- During the war El Al lost sever- lem which is directly tied into the mercial success, Mr. Mordechai al millions of dollars in pas- new tourist potential. Ben-Ari, is now at the helm of El senger revenue. It will need all In 1965-66 El AI carried nearly Al, and if past performance is any the enterprise and initiative of 300,000 passengers and of these indication of what is to be expect- the company to make good this 260,800 either arrived or departed ed, El Al can look forward to a deficit and to exploit to the full- Tel Aviv out of a total of 504,000 period of dramatic growth. est the new situation whereby passengers handled by all airlines. Ben-Ari, who joined El Al in 1950 Israel includes the highly tour- Predictions are that by 1972-73 the as manager of the freight and ist-attractive areas of the Old airline will be carrying 486,000 mail department, and who be- City of Jerusalem and Bethle- passengers out of 880,000 destined came head of the commercial di- hem. for Israel. Some 92 per cent of El vision in 1958, and vice-president in The need for new equipment in Al's passengers are tourists. 1960, is internationally known as a "hard-nosed bargainer" at the F various IATA - conferences and in Best Wishes for a Joyous New Year the bilateral air negotiations that to All Our Friends and Patrons have taken place. In 1963 he introduced the dra- matic new group fare concept at the Chandler, Arizona, IATA UN 4-0957 13128 West Seven Mile Rd. Conference which resulted in per- Call for Appointment haps the most revolutionary 'ap- proach to airline travel in the history of civil aviation. In one swoop the airlines were assured a reasonable occupancy, the Wishing You A Happy New Year travel agents a manageable in- strument and the fare-paying passenger was assured broad re- ductions. In that year the air- fare from New York to Israel dropped from $880 to $535. This was responsible for the dramatic growth of El Al. In 1963 the air- line carried 198,302 passengers, while in the last fiscal period the Happy New Year number of passengers carried had risen to over 328,000. The group fare was also a sta- 1 3 6 3 1 W. 9 Mile Road ble alternative to charters and af- at Coolidge, Oak Park forded a flexible new instrument in internal airlines fare-fixing poli- LI 6-8200 cies. As one of the nation's key fig- ures in terms of tourist develop- ment, Ben-Ari is a strong advo- New Year Best Wishes cate of more lower/medium price accommodations. In the adver- tising campaigns that he headed, he always strongly promoted the Makers of Round Containers for Over so Years idea of Israel first and El Al sec- Paper Cans and Tubes ond, accepting the premise that 2456 Hubbard 825-0345 El Al would garner at least 50 per cent of the Israel-oriented traffic. It was a larger "pie" which meant more revenue for all scheduled air- Happy New Year To All Our lines flying into and promoting 0 travel to Israel and more foreign Friends and Customers currency earnings from tourists for the country. One of the major advantages that Fine American-Italian Foods Ben-Ari possesses is that he was closely associated with the two 17630 Woodward, near 6 Mile TO 9-3988 administrations that preceeded him. He worked closely with Maj. Gen. Ephraim Ben-Arzi, who was president of the airline from 1956 Holiday Greetings to 1966 and who then became chairman of the board of directors. He was a close personal associate Delicatessen and Restaurant of Shlomo Lahat who led the com- pany during the past two years. 10 Mile Road near Lahser Ben-Ari ascends to the presi- Southfield, Mich. 357-9803 Tom and Merle Coleman Wishing All My Relatives and 4 Friends A Happy New Year Sincere Holiday Greetings ACKERMAN'S BOWLING BALL SALES AND SERVICE Brunswick Equipment New Balls Expertly Fitted by Cass Gryegier and Ed Aditays—No Waiting Bags — Shoes — Shirts — Balls Plugged and Rebored in 24 Hours Open Weekdays 10 a.m. to 8 p.m. UN 4-7939 17377 Livernois New Year Greetings to Our Friends and Patrons ASH & COMPANY FACTORY SUPPLIES 5100 Grand River TY 4-2258 MAGDA HAIR FASHIONS We i:could like to thank all our custoniers and friends for their patronage. Best wishes for a New Happy. Healthy and Prosperous Year. Mr. and Mrs. Sam Belkin and Family of BELKIN'S MARKET 14847 W. 7 MILE ROAD MIAMI BAKE SHOPPE Sincere Wishes for a Most Happy New Year CADILLAC BODY SERVICE Custom Collision Work on All Makes of Cors ALL WORK GUARANTEED 8461 Grand River Bill Monetta's O-Sole-Mio Restaurant TY 8-5600 DETROIT INSTITUTE OF MUSICAL ART 5330:50 JOHN R (Art Centre) TEmple 1-2870 Branches: Birmingham, Dearborn, East Side MOTOR CITY TUBE CO. Member of the National Association of Schools of Music 0 00000000000000 0 0 0 00000000000000000000000 C 0 o Wishing All My Customers and Friends A Very Happy and Healthy New Year THE DUPLEX SHOPPE • Ruth Ross New Address: 28635 Southfield Rd., Lathrup Village, Mich. Happy New Year To Our Relatives, Friends and Patrons DETROIT COMMERCIAL ELECTRIC - CO3. , PAUL'S MENU-ETTE Happy New Year To Our Friends and Patrons EASTERN POULTRY CO. 2542 Riopelle • • WO 1-0707 FREEDLAND STRUCTURAL STEEL CO. 102 I 8 ▪ 1 9 1 1 8 3‹. L=1 131 D HARTOM POWER TOOL SALES 7 Mile KE Free . &//171:•'1":". LAFAYETTE STEEL CORPORATION 13501 Sanders '1r - Delivery 5-8888 VI 2-4115 ■ .1 MI • lb • • . ■■ • • II= s. Kosher Meat and Poultry Market , Choice Quality Products >,1 20 4 34 W. Phone 532-3265 1C1 >216<>2•XXIIIKX.41X. 4WD: , w HY LOPATIN Tractors 1C11 Extends Its Heartfelt Best Wishes for a Happy New Year Livernois at 7 Mile 5„, New Year Best Wishes to Our Friends and Customers Mowers—John Deere Lawn and Garden Rossen-Kaufman Agency 19036 W. McNichols Road Detroit, Michigan 48219 1-0756 "On the Avenue of Fashion"i Holiday Greetings 26221 Grand River WO KLEIN'S SPORTSWEAR TExas 4-2300 IBM to HERBERT W. KAUFMAN AND CO. LOCATION Griswold Wishing Our Many Friends A Very Happy New Year W. D. GALE, INC. TE 1-5940 3401 Riopelle, corner Erskine Delicatessen Party Tray Catering NEW ELECTRICAL CONTRACTING Detroit's Oldest Restaurant — Air-Conditioned Open Weekdays till 10:30 p.m.; Sot., 2 a.m. Closed Sundays Happy New Year 425-8100 Season's Greetings Jacobsen Lawn ROMA CAFE Fenkell, Detroit Junior's Corned Beef-'N-Rye 1216 7145 Tireman Holiday Greetings Imperial Home Furniture and Furnishing Co. Sidney Weiner and Family — — — -..---.......--...-----..w..-.-.---------i Happy New Year To All New Year Greetings 12010 Farmington Rd., Livonia PARADISO CAFE • Happy Holiday LARDNER ELEVATOR CO. 300 Riopelle Street WO 5-4870 a