THANK You FOR MAKING
MICHIGAN'S FASTEST GROWING BRAND *
86 PROOF, 100% BLENDED SCOTCH WHISKIES,. IMPORTED & BOTTLED BY GOODERHAM & WORTS LTD., DETROIT, MICH.
you want proof?
Lauder's is still 86 proof!
*Authentic
Scotch
Dollar
(Crown)
minted
between
1603-1625
you want a 'reduced price?
Lauder's has done that too!
now your Scotch dollar*
buys more Lauder's
Leave it to the Scots to find a way to save a
dollar (whether its this rare Scottish
dollar or the modern American greenback).
Thousands of Scots (and Americans, too) are
switching to Lauder's Extra Light Scotch at
its new reduced price. That's because
Lauder's now sells the same 86 proof, the
same high quality Scotch, with nothing
changed except the price.
STILL... FULL 86 PROOF
11,1111iS
SCOICH
PRICE
REDUCED
5. 0
QUAR T
,,,, OCD AND SI
GLA SGOW. 5,01,
t2 ;. 1ilrliH wHiSPA
4/5 Pint Now Only $2.75
Quart Now Only $6.49
For the calendar year ending
Dec. 31, 1965, LAUDE R'S
showed the largest percentage
of sales increase of any of
the top brands of Scotch sold
in Michigan, according to
ichigan Liquor Control
Commission source,
Includes 4% Michigan
Sales Tax
THE DETROIT JEWISH NEWS
Friday, April 8, 1966-9