A ctivitiei in ...CocietV
To Wed Next Fall
Miss Valerie Gail Oppenheim, of Wellesley Dr., has been spend-
ing the- week at the Sheraton Park Hotel, in Washington, D.C.
where sheT, is the guest of her aunt and uncle, Dr. and Mrs. Alwyn
Vernon Freeman. Dr. Freeman is with the U.S. Senate Foreign
Relations Committee.
Mr. and Mrs. Jack Chisik, of Ardmore Avenue, announce the
forthcoming marriage, on Jan 3, of their daughter, Shirley, to Pvt.
Bernard Goodman, son of Mrs. Ida Goodman, of Leslie Avenue,
and the late Harry Goodman.
Mrs. Daniel Foxman, of Pontiac, was a delegate to the bien-
nial convention of the National Women's League, United Syna-
gogue of America, from the Sisterhood • of Cong. Bnai Israel,
Pontiac.
Simons and hlkhelson Acclaimed
For Vision in Television Age'
(Also See Story Abo\rt Leonard
Simons Fund on Page
Zion Age reports, the agency has
turned, down large national ac-
counts. The reason for no mil-
lion dollar accounts, Simons
says, "We dont' have any mil-
lion dollar headaches either."
Together since their youth,
the two men started in business
when Simons was 25 and Mich-
elson 26. Their first enterprise
was a jewelry mat service, .which
realized $25,000 for each at the
end of the first year.
At the advice of their bank
president, they invested in
stocks, and, as a result, had to
start all over again after- the
1929 crash. Even in the depres -
Zion, however, they always kept
their firm in the black.
In spite of their TV success,
which has increased their busi-
ness vastly in the past seven
years, Messrs. Simons and Mich-
elson persist in not expanding
their business, recalling the days
when they burned the midnight
oil.
They explain it simply, "We
want to spend more time with
our families and for extra-
curricular activity." For Simons,
the article continues, this means
golf, plus almost any civic ac -
tivity which occurs in Detroit.
For Michelson, it means promot-
ing the annual Goodfellow foot-
ball game, talking about the
game with his 17-year-old
daughter and 12-year-old son,
or reading anything on which
he can lay his hands."
An article appearing in the
December issue of Television Age
credits Leonard Simons and
Lawrence Michelson with having
the foresight to be prepared for
the emergence of television
when it arrived in Detroit in
1947.
The two men. who jointly spell
the sucess of the Simons-
Michelson Advertising Agency,
sent one of its women staff
members to Chicago to study
techniques of television and TV
advertising.
When WWJ-TV took the air as
the first channel in Michigan,
Messrs. Simons and Michelson
had two shows ready to go. To••
day, over a third of the agency's
$2,500,000 in total billings are
from television.
The article points out that
S-M, often a first in Michigan,
has taken the initiative in a
number of campaigns that were
swallowed up quickly by other
firms throughout the nation.
In the 1930's, shortly after the,
25-year-old agency was organiz-
ed, S-M invented the first ultra .
short (10 second) spot an-
nouncement for radio. The client
was Zip Gasoline, long sin
bought out by a group of major
refiners.
Going to a local radio station,
Simons and Michelson struck up
an agreement to repeat 100
times a week: "Z-I-P, Zip, that's
the name of the world's finest
gasoline." The result was that
Zip sales went even faster than
Zip-filled cars, the magazine
DETROIT JEWISH NEWS-1 1
says.
Friday, December 31, 1954
On several occasions, Televi-
FINAL CLEARANCE
Sole Starts Monday, Jan. 3rd
SPECIAL GROUPS, BROKEN SIZES
MARKED DOWN FOR FINAL CLEARANCE
ANTDEVgy" SPORTJACKETS 1/3 off
1/3 off
BOY'S SUITS. .
MENS'
25% off
AND BOYS' SLAX
$14.95
$7.27
MEN'S SLAX • U • VALUE
' A N D il3r0 YsS: Pa
20% Off
S poil Sh
jamas, Socks
A Ntv g IT:YS' OUTERWEAR 30% off
1" : 3 071. ZIP-OUT COATS 30% off
WOOL AND GABERDINE
CLOSING OUR HAT DEP'T
DOBBS HATS
All Sales Final
35N
OFF
No Alterations
MISS ARLENE KAMER
Arlene Kamer's engagement to
Ben Malin was recently an-
nounced by her parents, Mr. and
Mrs. A. Kamer, of Wisconsin
Ave. Ben is the son of Mr. and
Mrs. M. Malin of Birwood Ave.
1The couple plan an early fall
, wedding,
TO. 8-7858
113200 Dexter Core Tylier
Open to 9 p.m. Mon., Thurs., Sat., Sunday 10 to 2
A novel type of "community will be ready for occupancy in
village," combining a construc- 1955.
A study of the habits of people
tive retirement plan for middle-
aged and elderly American Jews in comfortable circumstances
with a high standard of life in who had retired, and were liv-
Israel, will be launched in the ing aimless lives in luxury hotels
and holiday resorts, first led Mir-
area of "Savion" only eight miles kin to project his idea of a "con-
from Tel Aviv.
structive retirement" plan.
The sponsors of the project
are Shalom I. Mirkin, of Johan-
nesburg and New York, who I Thou shalt not curse the deaf,
nor put a stumbling-block be-
heads a group of South African : fore
the blind.—Lev. 19 : 14.
Jewish investors, and the Africa
'Palestine Investments Ltd,
headed by J. Geri, former Israeli
MICKEY WOOLF
Minister of Commerce and In- I.
dustry, and the South African
in Person
Binyan Mortgage Bank Ltd.
And His Jubilee
The investment combine will
Recording Orchestra
help both in financing the enter-
UN.
3-3737
UN. 3-1572
prise and undertaking its local
administration.
Mirkin has left for the United
States to organize the first group
PHOTOGRAPHS by
of "over-50" prospective settlers.
BERNARD H.
The development of the site as
a preliminary to building opera-
tions has been completed, and
it is hoped that the first four
KE. 1-8196
buildings with 90 dwelling units 1
WINER
Davison Center Opens
Tween-Age Program
The tween department, form-
ed recently at t h e Davison
Jewish Center for boys and girls
12 and 13, features various pro-
grams designed to appeal to the
interests of young people in that
age group.
The Science Club, starting on
Jan 17, will meet at 7 p.m. Phyl-
lis Koppelman, high school
science teacher, will lead the
group in conducting scientific
experiments.
The Roller Skating Club, open
to boys and girls who know how
to skate, will meet at 7 p.m.,
each Thursday, beginning Jan.
6. Skates will be provided.
Social dance classes are held
for boys, 7 to 8 p.m., and for
girls, 8 to 9 p.m., Mondays. Open-
ings still exist for members of
Center Tween Clubs.
The Tween Band, under the
direction of Helen Spiro, music
and drama teacher, will begin-
sessions on Saturday. Tween-age
youngsters who play musical in-
struments are invited to join.
Being initiated this Thursday,
and following on each subse-
quent Thursday, will be Tween
Night. Volley ball, roller skating,
dancing and ping pang will be
among the activities.
For information on all these
activities, call Charles Wolfson,
TR. 5-8450.
Radomer Auxiliary
Plans Donor Dinner
Mrs. Sol Ager, president of the
Radomer Ladies' Auxiliary, an-
nounces that final plans have
been completed K.*
for its annual
donor dinner, to
be held at 6:30
p.m., Tues day,
in Holiday Man-
or.
Mrs. Sam Ru-
bin, vice - presi-
dent and donor
chairman, an-
nounces that Mrs. Weintraub
the program will feature "an
evening of night club entertain-
ment."
In addition to entertainers
from the Sylvia Lee Dancing
Studio and Sammy Woolf, ac-
companied by Hy Goldman,
there will be surprise entertain-
ment. Mrs. Joseph Weintraub
will be toastmistress. The invo-
cation will be delivered by Mrs.
Ben Wisotsky.
Captains working on the donor
include Mesdames Minnie Ross,
Fannie Weinman, Bessie Adler
and L. Lumberg. For reserva-
tions, call Mrs. H. Adler, TO.
5-2800, or Mrs. Max Nosanchuk,
UN. 1-2670.
Wayne Professor to Speak
To Bnai Moshe Couples
Haberdlashery—Sportswear
Israel Retirement Plan to Be Launched Here
"Marriage and Its Problems"
will be discussed by Melvin
Ravitz, instructor of sociology at
Wayne University, at a meeting
of the Young Couple's Club of
Con.g. Bnai Moshe, at 8:30 p.m.,
Monday, in the . synagogue
lounge. A social hour will. follow.
The Whittier
"THE PERFECT SETTING"
FOR ALL YOUR TOMORROWS
. . happiness, promised forever . .. and
a wedding reception so distinctive that you
will remember it always . .. the brilliance
of crystal . . . gleaming silver . . . smart
linens . . delicious food, portray all the
pageantry for this unforgettable event.
Our way of carrying out wedding recep-
tions and wedding plans superbly; down to
the smallest detail—a bridal tradition.
Showers, Bar Mitzvahs
Banquets, Etc.
Burns at the River
VA. 2-9000
This Week Shop These Values at the
DEXTER DAVISON MARKETS
'Where Old Friends Meet to Shop'
ROKEACH
Kosher .
WELCH
Tomato Juice
BTLES.
100
All Nationally
Advertised
COFFEE
lb.
99c
Except Kaffee Hag
and Sanka
GREEN VALLEY
Large, Grade A
White
EGGS
Doz.
47c
HALVAH
Chocolate
Vanilla
Marble
LB.
33c
CLEANSER
2
Bartlett Pears
Halves
21c 3
CANS
BUMBLE BEE
PILLAR ROCK
or KINNEY
Fancy Chinook
SALMON
49c
EA.
Del Monte
Sardines or
Tomato Herring
Oval
Cans
HUNT'S
Fancy
4 5C
INDIAN RIVER
SEEDLESS
GRAPEFRUIT
5 FOR 35c
00
2 1/z Can, Ea. 35c
$1
for
R A X
Solid Pack
White Meat
TUNA
3
cans
95c
LAND-O-LAKES
BUTTER
Salted in Quarters
LB.
6 7c
SEALDSWEET
TEMPLE
ORANGES
39c
DOZ.
The finest and largest Delicatessen
and smoked fish dept. in the city.
WE HAVE
SMOKED STURGEON
• ISRAELI & DOMESTIC BEER — !IMPORT ED & DOMESTIC WINES
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WE SELL ISRAEL BONDS
BUY U. S.
SAVINGS BONDS
18201 WYOMING cZDER'-'r7s 113301 DEXTER p.
HOURS: Mon., Tues., Wed. 8 a.m. to 7 p.m.; Thurs. and Sat. 8 a.m. to 9
Fri. 8 a.m. to 6 p.m.; Sun. 0 a.m. to 3 p.m.