A ctivitiei in ...CocietV To Wed Next Fall Miss Valerie Gail Oppenheim, of Wellesley Dr., has been spend- ing the- week at the Sheraton Park Hotel, in Washington, D.C. where sheT, is the guest of her aunt and uncle, Dr. and Mrs. Alwyn Vernon Freeman. Dr. Freeman is with the U.S. Senate Foreign Relations Committee. Mr. and Mrs. Jack Chisik, of Ardmore Avenue, announce the forthcoming marriage, on Jan 3, of their daughter, Shirley, to Pvt. Bernard Goodman, son of Mrs. Ida Goodman, of Leslie Avenue, and the late Harry Goodman. Mrs. Daniel Foxman, of Pontiac, was a delegate to the bien- nial convention of the National Women's League, United Syna- gogue of America, from the Sisterhood • of Cong. Bnai Israel, Pontiac. Simons and hlkhelson Acclaimed For Vision in Television Age' (Also See Story Abo\rt Leonard Simons Fund on Page Zion Age reports, the agency has turned, down large national ac- counts. The reason for no mil- lion dollar accounts, Simons says, "We dont' have any mil- lion dollar headaches either." Together since their youth, the two men started in business when Simons was 25 and Mich- elson 26. Their first enterprise was a jewelry mat service, .which realized $25,000 for each at the end of the first year. At the advice of their bank president, they invested in stocks, and, as a result, had to start all over again after- the 1929 crash. Even in the depres - Zion, however, they always kept their firm in the black. In spite of their TV success, which has increased their busi- ness vastly in the past seven years, Messrs. Simons and Mich- elson persist in not expanding their business, recalling the days when they burned the midnight oil. They explain it simply, "We want to spend more time with our families and for extra- curricular activity." For Simons, the article continues, this means golf, plus almost any civic ac - tivity which occurs in Detroit. For Michelson, it means promot- ing the annual Goodfellow foot- ball game, talking about the game with his 17-year-old daughter and 12-year-old son, or reading anything on which he can lay his hands." An article appearing in the December issue of Television Age credits Leonard Simons and Lawrence Michelson with having the foresight to be prepared for the emergence of television when it arrived in Detroit in 1947. The two men. who jointly spell the sucess of the Simons- Michelson Advertising Agency, sent one of its women staff members to Chicago to study techniques of television and TV advertising. When WWJ-TV took the air as the first channel in Michigan, Messrs. Simons and Michelson had two shows ready to go. To•• day, over a third of the agency's $2,500,000 in total billings are from television. The article points out that S-M, often a first in Michigan, has taken the initiative in a number of campaigns that were swallowed up quickly by other firms throughout the nation. In the 1930's, shortly after the, 25-year-old agency was organiz- ed, S-M invented the first ultra . short (10 second) spot an- nouncement for radio. The client was Zip Gasoline, long sin bought out by a group of major refiners. Going to a local radio station, Simons and Michelson struck up an agreement to repeat 100 times a week: "Z-I-P, Zip, that's the name of the world's finest gasoline." The result was that Zip sales went even faster than Zip-filled cars, the magazine DETROIT JEWISH NEWS-1 1 says. Friday, December 31, 1954 On several occasions, Televi- FINAL CLEARANCE Sole Starts Monday, Jan. 3rd SPECIAL GROUPS, BROKEN SIZES MARKED DOWN FOR FINAL CLEARANCE ANTDEVgy" SPORTJACKETS 1/3 off 1/3 off BOY'S SUITS. . MENS' 25% off AND BOYS' SLAX $14.95 $7.27 MEN'S SLAX • U • VALUE ' A N D il3r0 YsS: Pa 20% Off S poil Sh jamas, Socks A Ntv g IT:YS' OUTERWEAR 30% off 1" : 3 071. ZIP-OUT COATS 30% off WOOL AND GABERDINE CLOSING OUR HAT DEP'T DOBBS HATS All Sales Final 35N OFF No Alterations MISS ARLENE KAMER Arlene Kamer's engagement to Ben Malin was recently an- nounced by her parents, Mr. and Mrs. A. Kamer, of Wisconsin Ave. Ben is the son of Mr. and Mrs. M. Malin of Birwood Ave. 1The couple plan an early fall , wedding, TO. 8-7858 113200 Dexter Core Tylier Open to 9 p.m. Mon., Thurs., Sat., Sunday 10 to 2 A novel type of "community will be ready for occupancy in village," combining a construc- 1955. A study of the habits of people tive retirement plan for middle- aged and elderly American Jews in comfortable circumstances with a high standard of life in who had retired, and were liv- Israel, will be launched in the ing aimless lives in luxury hotels and holiday resorts, first led Mir- area of "Savion" only eight miles kin to project his idea of a "con- from Tel Aviv. structive retirement" plan. The sponsors of the project are Shalom I. Mirkin, of Johan- nesburg and New York, who I Thou shalt not curse the deaf, nor put a stumbling-block be- heads a group of South African : fore the blind.—Lev. 19 : 14. Jewish investors, and the Africa 'Palestine Investments Ltd, headed by J. Geri, former Israeli MICKEY WOOLF Minister of Commerce and In- I. dustry, and the South African in Person Binyan Mortgage Bank Ltd. And His Jubilee The investment combine will Recording Orchestra help both in financing the enter- UN. 3-3737 UN. 3-1572 prise and undertaking its local administration. Mirkin has left for the United States to organize the first group PHOTOGRAPHS by of "over-50" prospective settlers. BERNARD H. The development of the site as a preliminary to building opera- tions has been completed, and it is hoped that the first four KE. 1-8196 buildings with 90 dwelling units 1 WINER Davison Center Opens Tween-Age Program The tween department, form- ed recently at t h e Davison Jewish Center for boys and girls 12 and 13, features various pro- grams designed to appeal to the interests of young people in that age group. The Science Club, starting on Jan 17, will meet at 7 p.m. Phyl- lis Koppelman, high school science teacher, will lead the group in conducting scientific experiments. The Roller Skating Club, open to boys and girls who know how to skate, will meet at 7 p.m., each Thursday, beginning Jan. 6. Skates will be provided. Social dance classes are held for boys, 7 to 8 p.m., and for girls, 8 to 9 p.m., Mondays. Open- ings still exist for members of Center Tween Clubs. The Tween Band, under the direction of Helen Spiro, music and drama teacher, will begin- sessions on Saturday. Tween-age youngsters who play musical in- struments are invited to join. Being initiated this Thursday, and following on each subse- quent Thursday, will be Tween Night. Volley ball, roller skating, dancing and ping pang will be among the activities. For information on all these activities, call Charles Wolfson, TR. 5-8450. Radomer Auxiliary Plans Donor Dinner Mrs. Sol Ager, president of the Radomer Ladies' Auxiliary, an- nounces that final plans have been completed K.* for its annual donor dinner, to be held at 6:30 p.m., Tues day, in Holiday Man- or. Mrs. Sam Ru- bin, vice - presi- dent and donor chairman, an- nounces that Mrs. Weintraub the program will feature "an evening of night club entertain- ment." In addition to entertainers from the Sylvia Lee Dancing Studio and Sammy Woolf, ac- companied by Hy Goldman, there will be surprise entertain- ment. Mrs. Joseph Weintraub will be toastmistress. The invo- cation will be delivered by Mrs. Ben Wisotsky. Captains working on the donor include Mesdames Minnie Ross, Fannie Weinman, Bessie Adler and L. Lumberg. For reserva- tions, call Mrs. H. Adler, TO. 5-2800, or Mrs. Max Nosanchuk, UN. 1-2670. Wayne Professor to Speak To Bnai Moshe Couples Haberdlashery—Sportswear Israel Retirement Plan to Be Launched Here "Marriage and Its Problems" will be discussed by Melvin Ravitz, instructor of sociology at Wayne University, at a meeting of the Young Couple's Club of Con.g. Bnai Moshe, at 8:30 p.m., Monday, in the . synagogue lounge. A social hour will. follow. The Whittier "THE PERFECT SETTING" FOR ALL YOUR TOMORROWS . . happiness, promised forever . .. and a wedding reception so distinctive that you will remember it always . .. the brilliance of crystal . . . gleaming silver . . . smart linens . . delicious food, portray all the pageantry for this unforgettable event. Our way of carrying out wedding recep- tions and wedding plans superbly; down to the smallest detail—a bridal tradition. Showers, Bar Mitzvahs Banquets, Etc. Burns at the River VA. 2-9000 This Week Shop These Values at the DEXTER DAVISON MARKETS 'Where Old Friends Meet to Shop' ROKEACH Kosher . WELCH Tomato Juice BTLES. 100 All Nationally Advertised COFFEE lb. 99c Except Kaffee Hag and Sanka GREEN VALLEY Large, Grade A White EGGS Doz. 47c HALVAH Chocolate Vanilla Marble LB. 33c CLEANSER 2 Bartlett Pears Halves 21c 3 CANS BUMBLE BEE PILLAR ROCK or KINNEY Fancy Chinook SALMON 49c EA. Del Monte Sardines or Tomato Herring Oval Cans HUNT'S Fancy 4 5C INDIAN RIVER SEEDLESS GRAPEFRUIT 5 FOR 35c 00 2 1/z Can, Ea. 35c $1 for R A X Solid Pack White Meat TUNA 3 cans 95c LAND-O-LAKES BUTTER Salted in Quarters LB. 6 7c SEALDSWEET TEMPLE ORANGES 39c DOZ. The finest and largest Delicatessen and smoked fish dept. in the city. WE HAVE SMOKED STURGEON • ISRAELI & DOMESTIC BEER — !IMPORT ED & DOMESTIC WINES VISIT WE SELL ISRAEL BONDS BUY U. S. SAVINGS BONDS 18201 WYOMING cZDER'-'r7s 113301 DEXTER p. HOURS: Mon., Tues., Wed. 8 a.m. to 7 p.m.; Thurs. and Sat. 8 a.m. to 9 Fri. 8 a.m. to 6 p.m.; Sun. 0 a.m. to 3 p.m.