Giving
PLUS
to meet plus needs
at home and abroad
'1(1'4 s n ert
a n ea s P
LU,S
Our Community
To protect the services of our network
of local Jewish agencies, the 1952 Allied
71-a&44ted Ee.tej
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Jewish Campaign requires PLUS . . . plus
American Academy for Jewish Research
work, and plus giving. "Protect" is the word
American Association for Jewish Education
for it, because, in the face of rising costs, a
American Jewish Congress
gift that is not plus is a decrease from last
Bellefaire-Regional Child Care Service
year—and our local services will suffer for it.
B'nai B'rith National Youth Services Appeal
. . . For the first time, we are including
Conference on Jewish Relations
in your Allied Jewish Campaign gift a double
Council of Jewish Federations and Welfare Funds
budget
Dropsie College
for SINAI HOSPITAL,
the Jewish
Hospital of Detroit. One budget is for operat-
Histadruth lvrith
ing costs, toward the first year's deficit ; one
Jewish Labor Committee
Jewish Occupational Council
budget will go into the capital fund to round
Jewish War Veterans
out the funds- needed to complete construc-
Joint Defense Appeal
Anti-Defamation League of B'nai B'rith
American Jewish Committee
tion. This is a PLUS need, a PLUS service to
Zacat Eeff-eiicia/ried
Jewish Community Center
Jewish Community Council
Jewish Home for Aged
Jewish House of Shelter
Jewish Social Service Bureau-
,.
Department for Aged
Jewish Vocational Service
Jewish Welfare Federation
Midrasha
North End Clinic—Hospitalization
Fund
Resettlement Service
Scholarship Fund—United
Community Services
Sin& Hospital (Jewish Hospital
Association)
Student Training Fund
United Hebrew Schools
United Jewish Folk Schools
United Jewish High School
Workmen's Circle Schools
.
our community.
Menorah Association
National Conference of Jewish Commercial Service
National Community Relations Advisory Council
. . Beyond the fine institutional care
for our old people, in the Jewish Home for
Aged, we have developed understanding of
Yeshivoth Beth Yehudah
National Jewish Welfare Board
the therapy, recreational and employment
Yiddish Scientific Institute (YIVO)
needs of the aged. We have developed a program that reflects this growing
understanding that behind the white hair, the lined face, the occasional physical
frailties we associate with old age are individuals, happy or unhappy, lonely or
comfortable, feeling needed or "set aside." This is a PLUS, need, a PLUS service
PBUILDING the Jewish community through the
Allied Jewish Campaign extends to the essential na-
tional services of American Jewish life.
CULTURALLY ... IN COMMUNITY RELATIONS
. . . FOR YOUTH AND FOR CHILD CARE . . . FOR
OUR SERVICEMEN we join our efforts with American
Jews throughout the United States to maintain our
traditionally high standards of personal service and,
where necessary, to strengthen and expand programs.
of the Jewish Home for Aged, Jewish Community Center and Jewish Vocational
Service—to keep it going, you need to care PLUS.
. . More and more, parents are recognizing that a l Jewish education is
their child's birthright, for the sake of his meaningful affiliation as a Jew, for the
sake of his understanding and pride in our people. There are plus boys and girls
in our Jewish schools today; their education is a plus need in our Ctimpaign.
S
ATISFACTIONS are a PLUS, too. One continuing need of the postwar years
is now practically at an end, as we prepare to close our files on the incoming
To continue to 'support these agencies on their
new Americans who fled here from the horror that was Hitler Europe. Together,
present level of operation, to protect them from the
through our Allied Jewish Campaign, we welcomed them, we taught them, we
impact of increased costs, we must give PLUS ,con-
helped them to adjust; they represent us today, as PLUS good citizens of Detroit.
.tributions . . . to increase your gifts, for Jewish Wel-
Together, as we met the resettlement emergency, we shall continue to
fare Board activities for Jewish servicemen and women
away flom home, and for other "must" programs.
MAKE YOUR 1952 PLEDGE
Platt
protect and expand the agencies that breathe life, humanity, and understanding
into our Jewish society.
PLUS by PLANNING, WORKING, GIVING
P€ 44
CONTRIBUTIONS IN 1952
PLUS CAMPAIGN
on at John R • Detroit 26 • WOodward 5-3939
THE JEWISH NEWE-411 ,
friebv, MareIt 14, 1,52