Page Twelve
Friday, Dfteniker S, 1947
DETROIT JEWI3II CHRONICLE
Lockman in His Element
as U.S. Food Conserver
Soap Executive's Job Is Selling
His Products on a Large Scale
By IRVING KAIIEN
To conserve food, the United States is launched on a program
of "waste less". The program is not a case of "Waste not, want
not" for Americans, but is designed to "waste not" so Europeans
will "want not". The man appointed by President Truman to
persuade the people of the efficacy of the plan through publicity
advertising of 1.1I kinds i.
Charles Luckman.
bating captain and the boy
"Luckman," says one asso
voted most likely to succeed.
elate, "lives up to his name."
At Kansas City Junior Col-
Another one said of the new
lege, he became editor of the
head of the food conservation
committee, that "he has what it college paper, and was almost
expelled for the violence of his
takes,
courage,
ability and editorials. To go
to the Uni-
breaks." In his pcsition under
versity of Illinois, where he was
the government, Luekman shOuld
be right at home. Selling is his to study architecture, Luckman
worked as a waiter in a hotel
business, and selling on a large
at night and studied during the
scale is his particular specialty.
day-time. Just a few months
HEADS LEVER BROS.
before he was to graduate, he
As boss of Lever Brothers, married the girl
he had been
advertising man and publicity
squiring ever since his fresh-
agent, the jet-propelled wonder- man year.
boy of United States sales pro- TOP SALESMAN
motion has been doing a job
When he did graduate, with
of selling that has made Lever
academic honors and at the head
Brothers a household word for
of his class, he threw up a
years.
promising career to make a liv-
Born in Kansas City, Luck-
man is the epitome of the ing for his wife. It was early
in 1932. Times were hard, and
American boy-makes-good story. the only sort of a job Luckman
He started selling newspapers man could find
was as a soap
at nine, clerked, worked as a salesman.
soda jerk, and made money in
His charm and personality
odd jobs to put himself through made him the top-ranking sales-
high school. With all that, he man in his district, and he
had time to study and graduate
chalked up an office record for
with top honors at high school. sales. It was
almost inevitable
He was class president, year- that he should be made sales-
book editor, prom chairman, de- manager of the district and then
sales manager of the company,
and in keeping with the great
American story, he became pres-
ident of the company.
Publicity and advertising were
the assignments Luckman re-
ceived. As president of the
Pepsodent Company, he made
the name "Iriunr a patented
invention, known from coast-to-
coast.
$300,000 A YEAR
In 1946, he became boss of
Lever Brothers, at $300,000 a
year. lie was not yet 40.
In that position, Luckman be-
came friends with many celebri-
ties of stage, screen and radio.
Many of them were his employ-
ees—Bob Hope, for example,
made the name "Irium" famous
on his Pepsodent Show.
Bing Crosby, whom Luckman
is said to_resemble, gave Kraft
Food Products a national repu-
tation. And all America stops
to listen to Lux Radio Theater,
Amos and Andy, and dozens of
daytime serials that fall under
the mantle of Lever Brothers.
Luckman took these branches
of publicity and advertising un-
der his personal supervision.
As a propaganda man, Luck-
man knows all the techniques
and ways and means of promo-
tion. Friends of the appointee
indicate that this may be just
a step to a political career.
The American elections are
not too distant for potential
candidates to be throwing their
hats into the political arena,
they say, and Luckman is "just
trying his luck." Up to now, at
least, it's been fabulous.
CHANUKAH GREETINGS TO
ALL OUR FRIENDS
STANDARD
TUBE COMPANY
14600 WOODWARD, DETROIT.
TO. 8-1900
CHANUKAH GREETINGS
Jewish Center
Sends Delegates
to Chicago Parley
Staff members of the Jewish
Community Center are expected
to play a prominent role in the
conference of Midwest National
Association of Jewish Center
Workers being held Friday, Dec.
5 and Saturday in Chicago.
Harry D. Katz, adult education
director at the Center, will head
the session on adult interest
groups.
The recorder for the session on
parent participation in program
planning will be Frances Winok-
ur, junior program- director.
Harold Arian, assistant direc-
tor, will serve as speaker for the
session on the National Jewish
Welfare Board survey. Delegates
from Illinois, Ohio, Pennsylvan4
and Indiana are attending the
meeting.
CHANAKUll
GREETINGS
and
BEST WISHES
to
DETROIT
JEWRY
RUDA Printi
17365 WYOMING
1 and
Blocks North of SIX MILE ROAD
UN 4-4944
CHANUKAH GREETINGS
Berry and Seyhurn
CHANUKAH GREETINGS
T. B. IlAYL'S
3500 David Stott Bldg.
GRISWOLD at STATE
Sincere Chanukah Greetings
Mr. and Mrs. Nate Goldman
CHANUKAH GREETINGS
GOLDMAN
— FROM —
Furniture Co.
9241 GRAND RIVER OPP. RIVIERA THEATRE
HOgarth 5908
PREMIER
FOOD
PRODUCTS
CHANUKAH GREETINGS
1951 E. FERRY
Gross Inc. Cleaners di Dyers
PL 1600
10201 WOODWARD AVE
TO. 8-7600
CHANUKAH GREETINGS
Chanukah
Greetings
WALTER'S
1458 WASHINGTON BLVD.
911
Michigan Scrap Iron
& Metal Co.
1551 CANIFF — G.T. R.R. Siding
TOwnsanil 8-2830