Friday, September 7, 1945
Jewish Ethics
in Modern
Business
(Continued from Page 4)
t o 'his' for thirty years and
w e've never said two words to
each other."
Rays
les.
Ind
en
(rd
s is
Ian
ran
It went on and on. It seemed
an almost impossible task. But
before the evening was over, it
was agreed unanimously by all
those present that "business
would not be clone as usual."
What some had thought impos-
sible at the beginning began to
see the light of actual realiza-
tion.
The new organization took
form. A committee was se-
lected by this larger group; au-
thorized to analyze the problem ;
to establish the mechanics for a
permanent form of organization ;
to draft a code of ethics and to
arrange for its implementation ;
and to do whatever else was nec-
essary to establish South Slate
Street as a desirable shopping
and entertainment district for
all of Chicago.
Gus Rosenthal, a pawn broker,
was chosen to head the commit-
tee and has buided it to this day
as president. Day after day, for
week s, Gus canvassed the
"street," getting the boys into
line, presenting the program to
them, and after several months,
he proudly submitted the fact
that all of the men he had con-
tacted to become members, none
had refused. But the best was
yet to come.
The new organization took the
name of the South State Street
Merchants Association. At the
first general meeting, Rosenthal
said: "The old days are over. To-
day the merchant who expects to
stay in business must give the
public full value for its money.
One price, honest labels, re-
funds upon request are the rules
of modern trade." In these few
sentences, Gus abbreviated the
Association's fourteen-point Code
of Ethics. Some of the declara-
tions follow:
"It is considered unethical
practice to entice or persuade
reopleeto entairltioge.who have
only stopped to Took at the
window displays. Retailers who
do so will be considered as
violators of this code.
"All articles advertised shall
be made available upon inquiry
DETROIT JEWISH CHRONICLE and The Legal Chronicle
evidence of his good-will so that I to. With modern pride, Gus Ro- , veterans' hospitals, the South
all shoppers would know that senthal and his committee went !State Street Merchants Associa-
The other items in the code here, too, was where he could over the top. They had obtained tion made its way, providing rec-
guarantee honest newspaper, ra- obtain the most fair and equita- 200 percent more money than ' reation and entertainment for
dio and window display adver- ble purchas e possibl e.
their quota had called for.
the wounded men.
Using and the elimination of 1 With fervor, the members of 1 War Drives
this particular time, they
carrying and interest charges.
I the Association took on -the work
The Red Cross tun' the War • arc planning
planning an extensive pro-
Decals for the members of the of community welfare. To them 1 Bond drives have also received gram for the benefit of service-
Association were issued reading: was given the job of raising .
the benefit of the zeal with which men and women. At least a ten
"Value, Integrity, Service." For money for the Community Fund • these men undertook their new
percent reduction on the price
all of those who ascribed to the . instead of having a member of ' 1 ,,,,,k .
ideals of self-discipline and high the Commnity Fund go through
Duthig the Fifth War of articles bought for personal
business practice, here was visual the district as had been the cis- Loan Drive, for example, men- use, personal gifts and for their
hers of the Association pledged immediate families. Free wrap-
' over $100,000 at the table at ping and mailing of articles pur-
1 one of their meetings. Actual chased. P r o m p t adjustment
'sales far exceeded this amount. where merchandise proves unsat-
Letters of appreciation have isfactory and is returned within
come from the Red Cross thank- a reasonable length of time, and
ing members for the $1 0,0 00 a host of special advantages to
(Continued on Page 13)
'they turned in to that organiza-
tion during the previous fund-
' raising campaign, an amount a
good deal above what was ex-
Rosh Hashonah Greetings
I petted. And this sum is less than
I
half of what the Association has
I given to the Red Cross since its
inception.
LAND FOR ABSORPTION OF NEW IMMIGRANTS
The acquisition of land in Palestine carry on and expand the program of
is vital for the absorption of new im- mass settlement and reconstruction of
migrants from . war.ravaged Europe, the Jewish •National Home. In addi.
the reintegration of returning service. tion to providing new land areas (or
men and women, the establishment of the settlement of hundreds . of thou.
new agricultural settlements, housing sands of Europe's homeless Jews,
developments for newly arrived refu. United Palestine Appeal funds are mi.
gees and the increase of food produc. lized for transportation, housing, care
Lion. The Jewish Agency for Palestine, and training of new arrivals, promo.
the Palestine Foundation Fund, the tion of agricultural and industrial de.
Jewish National Fund and the Miz. velopment, aid to demobilized Jewish
raehi Palestine Fund — the agencies soldiers and assistance to educational,
constituting the United Palestine Ap- cultural and religious institutions in
peal — require $35,300,000 in 1945 to the Jewish National Home.
t
Herman J. Agins
Israel M. Malek
R. Blumer
Abraham Schmidt
Bring Our Boys Home Sooner!
C. H. CARPENTER
— Buy More Bonds —
GENERAL AGENT
The Michigan Mutual
Auto Insurance Co.
OF TRAVERSE CITY
314 Fox Theatre Bldg.
CHerry 5605
Delivery Service to All Parts
of Greater Detroit
•
A Happy New Year
and Best Wishes to the Entire
Jewish Community
•
RA.
LE SHONO TOVO TIKOSEVU!
MORRIS STEINBERG
Extend Wishes for a Happy, Healthy and Peaceful
New Year to their Many Friends and Patrons
Buy More War Boreds
DETROIT INSURANCE AGENCY
Underwriters of All Forms of Insurance
FISHER BUILDING — TRINITY 2-3300
G. W. CARTER
President
H. L. NEWNAN
L. J. LEPPER
Vice.President
Secy.-Treat.
HAPPY NEW YEAR'S GREETINGS
AND BEST WISHES FOR LIFE, HEALTH,
HAPPINESS AND PEACE TO ALL MANKIND
•
DR. BRUCE H. DOUGLAS
Commissioner, Board of Health
ROSH HASHONAH
GREETINGS._
We Extend Our Greetings
and Best Wishes
For the New Year
VIENNA BAKERY
11500 DEXTER BLVD.
TOwnsend 6-7700
Rosh Hashonah Greetings and Best Wishes
To the Jewish Community for a Happy
And Victorious New Year!
May It Be a Year of
Much Happiness and Peace
Throughout the World
* *
Custom
Upholstering 8
Furniture Co.
Shorten the Time They're Away
By Buying a War Bond Today!
* *
DRAPERIES
SLIP COVERS
REFINISHING
8775 GRAND RIVER AVE.
TYler 6-9679
8207-8254
WE J 0 ItlR JEW IS-14 AGENTS
A HAPPY, HEALTHY, PROSPEROUS AND
PEACEFUL NEW YEAR
Corporal Jerome H.
Shalanoff,
Eastern Market
DETROIT JEWRY
Humboldt Egg Co.
PHONE
TEmple 1.4004.5.6.7
2615 RUSSELL ST.
ALL OUR FRIENDS, PATRONS, AND
IN WISHING YOU ALL A
4418 WOODWARD at Canfield
WHOLESALE FRUITS
HEARTIEST ROSH HASHONAH GREETINGS TO
William Meisler
Wayne Lacquer Z
Auto Supply Co.
•
DORN FRUIT Z
PRODUCE CO.
From one project into an-
other, the members raced with
zeal and energy. Last Novem-
ber, they instituted a program of
entertainment at the Service-
men's Center in Chicago called
"Canteen Capers." Specialty acts
were presented and as a climax,
prizes were awarded in drawings
held for the servicemen. Into
A Happy New Year To All
Happy New Year to All
Pegs Seven
without accompanying remarks
of disparagement."
RELIANCE ALARM CO.
228 Custer
Detroit
1426 Woodward Ave.