PIEDLTROtT anSfietRONICK
AGE FOUR
PIE NEW BODIES
IN LASALLE LINE
MILTON H. PETTIT IS MADE
MANAGER OF NASH MOTORS
By M. H. PETTIT,
Vice-President, Nash Motors Company.
Frigidaire Corp. to Hold
SCHULTE PREDICTS GREAT
Eight Regional Meetings
1
YEAR FOR CADILLAC IN 1928
in February.
DODGE BROTHERS HAS
COMPLETED PROGRAM
-- -
Three Different Lines of Passen-
ger Cars in Separate Price
Classification,.
JOSEPH A. SCHULTE,
Manager, Detroit Cadillac Branch.
Milton II. l'ettit as general man•
By E. G. WILMER,
ager of the company. Mr. l'ettit, President, Dodge Brothers,
vice-president of Nash Motors for
e indus-
the past 18 months, long has been Leaders in the autton
identified with the industry and try are practically unanimous in
with manufacturing in general.
"The advancement of 5Ir. Pettit
in our organization is due to the
dtutstanding ability he has shown
since coming with us a year and a
half ago," said Mr. Nash, "and it
is a pleasure for me to make the
announcement of his well-merited
promotion."
Before joining the Nash organ-
. ization, Mr. Pettit for several yours
was vice-president and general
manager of the Simmons %florae-
I taring Company. For ninny years
tirior to that he had been associated
with One of the country's largest
manufacturers of farm implements.
In this field, Mr. Pettit's ability
was recognized throughout the in.
dustry.
Beginning at the bottom he went
on up through the organization un-
til he was in general charge not
only of the farm implement divi-
M. H. PETTIT.
sion of the company but in charge
Company of the appointment of of its automobile division as well:
KENOSIIA, Wis. — Announee-
rice, Substantially Reduced
mod is made by the Nash Motors
on Eleven Other Models
of Fisher Bodies.
- --
Five new LaSalle body models
DAYTON, 0.—Electric refrig-
erator salesmen are becoming sa
numerous that Frigidaire Corpora-
thin has found it necessary to ar-
range eight regional meetings in
February in order to acquaint its
denastic organization with its
plans and ideas fur 1928.
Several thousand supervisors,
dealers and salesmen will be as-
st•dultled in this series of meetings,
which will be held iu the following
cities: Dayton, Chicago, Omaha,
San Francisco, Dallas, Atlanta,
New York and Boston. Several
hundred members of the Canadian
lield organization will be brought
to Chieago and Boston, it was an-
nounced by E. G. Iliechler, presi-
&tit and general manager of the
corporation, a subsidiary of Gen-
eral Motors.
Frigidaire executives headed by
51r. Biechler are to leave Day-
ton early in February for an 8,000-
mile convention swing which will
require an entire month. Arrange-
nients for these meetings are be-
ing made by six regional managers
of the corporation.
Prospects for the greatest busi-
ness increase at any period of his
long career with the Cadillac Mo-
tor Car Company is seen by Jo-
seph A. Schulte, Detroit branch
general manager.
The business world has entered
1928 with a spirit of healthy con-
fidence and preparations for sales
expansion have been completed by
additions to show room and serv-
ice facilities at both the main
branch at Cass avenue and York
street and at the Jefferson avenue
branch. A third show room is
maintained in the General :Motors
building.
After an absence of five years
Mr. Schulte returned to Detroit in
May, 1925, as branch general
manager. Since then the Jeffer-
son avenue sales and service build-
ing has been doubled in size and
was completed redecorated this
Opera Season-Ticket Reser-
vation Success Natural
Guarantors' Satisfaction
Guarantors of the Detroit Grand
Opera Season, Feb. 16, 17 and IS,
express natural satisfaction over
the public approval of the season's
program, as evidenced in the rec-
ord-breaking response of subscrip-
tion reservations. Current total of
these subscriptions is reported by
the Grinnell Bros. box office as
more than ih ■ ulde those of last year
at a similar period of the sale. And
the ',era of lust year was, by a
largo margin, the most successful
in Detroit history.
Among the first of the subscrib-
ers was Governor Fred W. Green
whose reservation headed a con-
considerable group of loosing
music lovers. Other cities in South-
ern Nlichigan have helped swell the
main vellum., furnished by Detroit.
- Detroit is steadily increasing its
apprec;ation of the line arts," de-
:bared Mrs. Charhs Beecher War-
ren, one of the guarantors of the
Opera Season. "Its attitude toward
the Opera Season is only one of
ninny details in which this in-
creased appreciation is being
proved."
nd substantially lower prices on
le entire LaSalle lino., announced
y the Cadillac Motor Car ('um-
any, gives the company a range
f 16 LaSalle body models by
'isher with prices ranging jin n i
2,350 to $2,875, f. o. b. Detroit,
nd also four Fleetwood body moti-
le with prices from $3,000 to
1,700.
Of the five new body models,
wo, the two-passenger business
oupe and the five-passenger lam.
ly sedan, are on the LaSalle 125-
rich chassis. They are both priced
t $2,350. On the 134-inch chassis
a the seven-passenger family sedan
i t $2,575, the five-passenger coupe
It $2,625, and the five-passenger
Completion of a two-story ga-
abriolet sedan at $2,075.
JOSEPH A. SCHULTE.
rage adjoining the seven-story
Standard equipment on all of the
sales and service structure on adequately display and service the
iew models includes Lovejoy shock
Cass
avenue,
adding
62,000
square
ibsorbers; nickeled cowl hand,
feet of floor space to the service new Cadillac and LaSalle automo- with two ample cases which dispose Gabrilowitsch-Casale
'owl lamps, aide ventilators, humo-
of the annoying features connected
Recital On January 25
facilities, has prepared the way to biles.
rs of an exclusive design. glass
with luggage for the overnight or
on visor, Fisher "VV" windshield,
Each musical season produces
week-end trip.
windshield wiper, cigar lighter,
The doors of the new Flying one outstanding concert. This
tear vision mirror and gasoline and
:loud Sport Phaeton are mounted event which has long been awaited
ill gauges and engine heat indi-
on special rugged hinges at the by music lovers in Detroit takes
E. G. WILMER
.ator on the dash.
center pillar, giving an exception- place on Wednesday evening, Jan.
President
E. V. RICKENBACKER
25 at Orchestra Hall, when Pablo
Smart Flying Cloud Open Sport Phaeton Combines Beauty and Ele- ally easy entrance and exit.
With the opening of the twenty- with the remainder divided between
Dodge Brothers, Inc.
IN LASALLE SALES
Designed and built by master Casals 'cellist, and Ossip Gabrilo-
gance Seldom, if Ever, Found Outside of Custom Body Field.
Announcement is made by II. M. seventh annual Detroit automobile commercial cars, airplanes, motor
craftsmen, using only the best of witsch, pianist, make their only
Stephens, general sales manager of show Saturday evening, Jan. 21, in beats, shop equipment and acces- their expressions that 1928 will be
materials, the new Flying Cloud Detroit appearance this season, in
the Cadillac Motor Car Company, Convention Hall, the motoring sories. These various departments an active and prosperous year for That the new Reo Flying Cloud I give the new Phaeton a decidedly Sport Plaiett n is distinctly Reo a joint recital for piano and 'cello.
the appointment of Capt. E. V. public, whose interest has been make the Detroit show the most the automobile trade. Many signs Phaeton now being exhibited is re- I sportive touch.
Neither artist needs any intro-
throughout and a worthy namesak -
Rickenbacker as assistant sales- keyed up to a high pitch by the thoroughly representative of any indicate that these optimistic fore-
Distinctive Features.
of the finest, fastest clipper ship duction to Detroit audiences. Ca-
manager specializing on the La- :cores of new car anouncements other one floor exposition building casts have an excellent chance of ceiving the same enthusiastic in-
has been described by Fritz
nals
The usual side curtains have that ever sailed the seas—the
Salle.
and price reductions made during available for show purposes. Show being fulfilled during the New terest as was accorded the original been replaced by nickel frames world's most beautiful moons of Kreisler "as the greatest musician
Mr. Rickenbacker, who burst the past two weeks, will have an week in Detroit will find nearly Year.
Flying Cloud models when they fitted with genuine plate glass. travel.
that has ever drawn a bow." Os-
Certainly, in the case of Dodge
into tame as America's ace of aces opportunity to see and examine every executive of the leading mo-
sip Gabrilowitsch is one of the few
Thes^ frames are readily and
during the World war and who these new creations.
tor car factories in town to keep Brothers, Inc., we have every rea-
The ensemble, completed by deli- truly great living pianist, and the
quickly mounted and dismounted
son
to hope for new high sales rec-
later became vice-president and di-
an
eye
on
the
progress
which
is
There will tie more new models
cute colors, cane belt panels and most poetic interpreter of them all.
and
give
ample
protection
and
vis-
rector of sales of the Rickenbacker presented for the first time than being made and to confer with the ords.
The recital opens with both ar-
ion in all kinds of weather. When nickeled cowl bands to which the
During 1927, Dodge Brothers,
Motor Company, has been closely have ever been unveiled in any of distributors and dealers who will
not in use the frames are stored in special parking lamps are mounted tists playing the Brahms Sonata in
allied with the development of in. the twenty-seven shows conducted he here. Many meetings have been Inc., undertook the long and diffi-
E
minor, Op. 38, for 'cello and pi-
a special velvet-lined compartment gives the new Flying Cloud Sport
formal combustion engines since the by the Detroit Auto Dealers Asso- arranged and two of the more out- cult task of completely revising its
located at the back of the driver's Phaeton a decided foreign touch ano. This is one of two sonatas
beginning of the automobile Indus. I elation.
standing events of the week are the products. While a curtailment of
seat. This ccnpartment is readily which is sure to please the most that Brahms wrote for these in-
try. Ilia activities have covered
It is doubtful if public interest in annual conventions of the Society activities necessarily took place,
accessible without disturbing any fastidious. Yet, its exclusiveness struments and the three movements
automobile engineering laboratory , automobiles has ever before been of Automotive Engineers and the the work of readjustment was so
and beauty will he admired by the are Allegro, Allegretto, and Alle-
of the passengers.
organized
that
a
shutdown
of
the
research, speedway tests and avia- as keen as it is at present, due to Michigan Automotive Trade Asso-
gro.
The new Reo Phaeton's special most conservative.
tion.
the many announcements of ciation. Monday at the show will Dodge factories WAS avoided. This
a
top
normally
has
the
lines
of
work
has
now
been
completed.
In 1902, as a protege of Lee changes which the manufacturers be "Manufacturers' Day." Wed-
European Victoria, giving a sense
Frayer, president and general man- have just made and reports which nesday finds the Michigan dealers Dodge Brothers has successfully
of roominess without clumsiness,
ager of the Frayer-Miller Motor have come back from New York in here for their convention and ban- passed through this transition
KNACK WRECKERS
and has a special canopy which is
Car Company, Columbus, Ohio, he regard to new creations exhibited quet at the Statler Hotel. Thurs- phase and stands in a strong posi-
easily attached. This canopy ex-
joined the engineering department at the automobile show in that city. day is "Detroit Day" and usually tion, with both manufacturing and
tends frnin the rear bow to the
of that cempany, one of the orig-
3000
1521
Out of the 300 different models this day proves the largest of the distributing facilities in shape to
windshield and gives ample over
inal manufacturers of air-voided of automobiles which will be found week from an attendance stand- handle a greater volume of busi-
head protection in time of need.
Joy Road
St. Jean Ave.
cars. Four years later he went on the floor of Convention Ilall, at point. Friday the delegates to the ness than ever before.
When net desired the complete top
with Mr. Frayer to the Columbus least half of them wilt he entirely S. A. E. convention will be guests
Dodge Brothers four-cylinder,
may he folded in a special com-
Buggy Ceinpany and directed the new t) the show visitor. Stone of of the show and in the evening which has more than 2,000,000
Garfield
partment at the rear and sides of
Lenox
development work upin what be- the cars would not be recognized by they will hold their annual frolic owners, has been brought up to
the tonneau. Entrance to this
came known as the Firestone Co- the public if it were not for the at Oriole Terrace, always one of the minute; with 4-wheel brakes,
7446
2323-4100
compartment
is
obtained
by
open-
lumbus automobile.
an improved motor, and numerous
name plates on the radiators, and the high spots of Show week.
ing three hinged lids along the
liettertnents in body and chassis.
oven those which have nod been en-
sides
and
rear
of
the
tonneau.
Graham Brothers truck division,
tirely re-designed, present new
NEW WILLARD!
The excellence of construction which attained new high sales rec-
B. M. TAFT.
Comfort and Luxury.
body styles and refinements which
CAR AND RADIO BATTERIE S
Upholstering is of the finest
t is believed the public is eagerlry ease of adjustment and general of ords in 1927, is now producing a were first introduced to the public
Cars Washed and Polished
Repaired and Exchanged
r
wide
variety
of
four
and
six-cylin-
specially
tanned genuine leather,
ficiency of the Nash two-way fou
Phone
waiting to see.
Complete Greasing Service
vlieel braking system has been es - tier commercial cars and trucks. one year ago, is evidenced by the while cushion contours and interior
Cherry 2018
Approximately
770
per
cent
of
Blehm Battery Servic the total floor space of 200,000 feet tahlished by several years of sere - Our truck executives believe that hundreds of visitors who stop to appointments have been designed
Cars Called For and Delivered
Garfield 6498
in Convention Hall will be devoted ice on hundreds of thousands o f the steady increases shown in past admire theis newest Flying Cloud with the predominant idea that in
Rochester and Dexter
creation.
no way must comfort and luxur-
years will he repeated in 1928.
to the exhibition of passenger cars Nash cars all over the world.
Incorporated in the new Flying iousness he sacrificed. Convenient
Cloud Sport Phaeton is an elegance pockets are bested inside the cowl,
and beauty that is seldom, if ever, on both front doors and at the
found outside of the strictly custom front of the tonneau on both sides,
STANDARD OIL OF (IND.) PRODUCTS
body field. Its long, low and rakish These pockets give ample storage
lines, nickel fittings throughout, space for gloves, road lamps,
MADISON AND BEAUBIEN
side spare tire mountings, slanting glasse5, etc., which are ordinarily
R. II. 1100K
A. I.. RALSTON
windshtteld with special ventilating 40 easily mislaid or lost. A special
side wings (exclusively Reds), trunk is mounted in the rear, fitted
NEW REO PHAETON AUTOMOBILE
SAID TO BE OBJECT OF INTEREST
INTEREST KEYED TO HIGH PITCH
FOR OPENING SATURDAY EVENING
Day or Night-Emergency Road Service
. 46/
Madison Avenue Service Station
ippet
":A. quality car at the lowest
price in our history
$535
COACH
New
Lou. Prinv
I N th>erfected Whippet you will find all those
Reductinn•
Touring - - $455 $170
Coach - - - 535 90
Sedan (4-Door) - 585 140
Roadster (2-pass.) 485
Roadster "'",',r,r''' 525, 170
Coupe - - - 535 90
Cabriolet Coupe 545 200
Chassis - - - 355 90
I features pioneered in the Whippet and now being
adopted by other light car manufacturers—amazing
economy, high speed and pick-up, big four-wheel
brakes, increased roominess, low ceater of gravity
and more attractive lines.
In the Whippet, too, will be found improvements
lacking in some or all other light cars—gasoline tank
in the rear, force-feed lubrication, silent timing
chain, adjustable steering wheel, dry plate clutch,
longer springbase and numerous mechanical refine-
ments that mean longer, more satisfactory service.
at the show
This finer Whippet, selling at so much lower a price,
reveals new attractiveness in color and body treat-
ment, and provides added features of equipment.
All prices to b. factory
the lowest priced Reo
The most valuable car
ever offered for so
little money
since the war
Last May, when Reo announced the Wolverine as a smaller ally of the
Reo Flying Cloud, it was hailed as the lowest priced Reo since the war.
Now the Reo Wolverine comes to the Show for the firstlime,proved in use
and popularity. Be sure to see the three handsome models—check them
point by point to convince yourself of their inherent Reo goodness
—
arrange
to pit 'one against the hardest tests you know with yourself
behind the wheel You'll find it's the kind of car you'd like to own.
05t.
t o
$1 11 1,5
THE WHIPPET IS NOW READY FOR IMMEDIATE DELIVERY
WILLYS-OVERLAND, INC
2965 Woodword Ave. fat Charlotte/
Phone Rear:look 3520
F. ADAMS MOTOR SALES
Walnut St. and (While, Weandatt•
Phone 1092
EAST MICH. MOT. CAR CO.
Phone 234
Mt. Cleve.., Mick.
WILLYS.OVERLAND, INC.
124116 E. Jefferson.
Locos 3063
Y. & M. MOTOR SALES
Woodward al Wash won. Royal Oak
Phone Royal Oak 1420
WARREN SERVICE GARAGE
Waft..., M.ch.
GOULAIT MOTORS, INC.
17339 Redleord Ave.
Redford 287
WILLYS.OVERLAND, INC.
0321 Grand R.vor.
Euchd 835.1
Phone Wayne 93
GOULAIT MOTORS, INC.
Northedle. M ■ h.
l'hone 37
DANIEL MERCURE
South Rork000n
JACOB GRAFFKE
Pion. 16.F.8 Roseville, M.ols.
C. K. MILLER & CO.
Wayne. M.ch.
Phone 7006.3 .6
NAVEL MOTOR SALES
Phoc• 7033-2-4 Utica. Mich.
AT THE AUTO SHOW SPACE No. 13-24 to II-28
Phone II ■ 4
REO WOLVERINE
see 'cm at the show,
SPACE A-3