vimerican lavish Periodical Cotter
CLIFTON AMU! CINCINNATI 20, OHIO
M
E. Lewis of
It. M. Lewis and C.
Lewis Bros., Inc., 4100 Woodward
avenue and 2885 East Grand boule-
vard, have returned from the New
York auto show with optimistic news
of the general trade outlook and with
renewed enthusiasm for the Willys-
Overland line for 1925.
Discussing the new six-cylinder
sleeve valve car, which is the out-
standing sensation of all motordom,
Mr. R. M. Lewis said:
"The finest engineering features
ever incorporated into one car will
be found in this new six. Don't buy
any car until you see it at the De-
troit show. If you do you will be
sorry. And if you want something
the new
a little less expensive `lee
six-cylinder Overland. The price?.
Wait and see."
Roger Burlingame, the well known
correspondent, in attendance at the
New York shoo, said:
"The brand new line of Willys-
Knight and Overland six-cylinder
cars are the sensation of the show.
The new Overland six looms brightly
and is certain to take rank quickly in
the favor of buyers"—all of which
bears out the recent statement of
John M. Willys, himself: "I believe
e
in
a utomobile history will b made
ys-Over-
1925 by the new line of Will
land fine motor cars."
JAN.
Notable Galaxy of New Models of Pas-
senger Cars, Commercial Vehicles
and Accessories Distinguish
Epoch-Making Display.
nil
Predict Sensation When
New Sixes Are Shown.
lotordom's Silver Jubilee
Marked By Auto Show
aaa
anagers of Willys-Overland
17- 2, 4
I that would have staggered belief had
any one been able to predict them 10
Every day of the twenty-fourth an-
ad Detroit Auto Show will have or 15 years ago. Our automobile
m
of 192 5 brings before us an ar-
Sh
ua
.
II.
t,
sow
h
gn theanc . B
special r siof
Deetroi t Auto De alerrs , r ay of cars that represent the sur-
o . viral of the fittest after two and a
o nag e
will have "something d
ati n, the time the show opens; half decades of testing and the elimi-
oci from
Ass
ing"
at 7:30 Saturday evening, Jan. 17, 1111. nation process that accompanied it.
evening, In the comparatively short period of
iii the doers dose, Saturday
Jan. 2i, at 10:30 o'clock. three years, from 1922 until now, the
As has been the practice for years, number of automobile manufacturers
an in the field has been reduced front
the first showing will be known
ing Night," the show being for- , 175 to a bare 70, with the result that
oopea
fatally opened by a city or state digni -
tary, with the aid of A. L. McCormick,
president of the Detroit Automobile
Dealers 'Association. On Sunday the
show will be featured by the atten-
dance of the jobbers and manufactur-
ers Of accessories and known as Au-
tomotive Equipment Day.
Automobile show time means much
more to Detroit than just an exhibi-
tion of the newest products in the mo-
tor world, for it presages the com-
mercial activity of the city during the
ensuing 12 months. It is gioubtful
if any other city in the country takes
great interest in its motor car ex-
as
hibition as dues Detroit. Realizing
this fact, the Detroit Auto Dealers
Association has always attempted to
none,
give this city a show second to oble
Demonstrate Gabriel Snubbers
as Vital Means to Secure
Travel Comfort.
"Riding comfort will be the most
discussed subject at the 1925 automo-
bile show," said one of the leading
motor car manufacturers early in
■
1921.
"Mark my words—not eight cylin-
ders in line, or four wheel brakes, or
body styles will be the feature of
1925, but car comfort."
In every car exhibit at the show one
sees balloon tires, advanced spring
design and spring controls and new
luxuries in upholstery. In every con-
versation one hears of more flexible
springs, synchronized tire and spring
action, high pressure reaction, jolt
transmission, cushion rebound—and
other things having to do with riding
considering the perplexing prm
of finding a suitable building, which
always confronted the organization
prior to last year.
This year the D. A. D. A. will again
stage its show in Convention Hall,
which stretches from Woodward to
Cass avenues, between Forest and
H. H. SHUART
Canfield. This exhibition hall con-
tains more than five acres of space, the cars offered for our approval are
all on the ground floor, with ample not only better but cheaper than they
entrances and exits on both Wood- have ever been in the past.
sig-
ward and Cass avenues. Having such
Detroit HMI the out sham
a great amount of space makes pos- nally honored this year by the annual
convention
of
the
Society
of
Automo-
sible the holding of a truly represent-
ative show, embracing not only pas- tive Engineers. The convention opens
senger cars and equipment but also on Tuesday, Jan. 20 and continues un-
commercial cars busses, motor boats til Friday, Jan. 23. Manager Shuart
and boat fittings. The Detroit show has arranged with Crocker Clarkson,
is the only one in the United States general tanager of the Society of
which includes all of these branches Automotive Engineers, to have Tues-
day given over to the technical lead-
of the industry in one exposition.
Knowing for several months in ad- ers of the industry and known as So-
ciety of Automotive Engineers Day.
vance that the show would be held in
Wednesday, .lan 21, will be M ichi-
Convention Hall has enabled the man-
agement to prowl/ a d-corative igan Day. It will also be marked by
the fifth annual convention of the
scheme on an elaborate scale, and a
Michigan Automotive Trade Associa-
noted Boston decorating company has
tion. The convention sessions will h e
had a large staff of men at work for
S
some time. This organization is di- held at the 11(del Stotler. Edward .
Jordan, president of the Jordan Motor
rected by E. W. Campbell, one of the
Car Co., Cleveland, will speak at the
best known decorators in this coun-
banquet in the evening, his subject be-
try, who promises that he will give
ing "What Is Going to Happen to the
Detroit a decorative scheme that will
Automobile Industry." During the day
insure the show being the most beau-
the business and educational sessions
tiful of the year.
will be held, with prominent men in
Motordom's silver jubilee year con- the industry conducting the education-
fronts us with the fact that the al session. Every dealer or tradesman
United States owns and operates one attending the convention will be the
motor vehicle for every 6.42 persons guest of the Detroit Auto Dealers As-
in an estimated population of 114,- sociation at the show.
SIMI' 1917,
000,000 people—the summit of 25 when the custom of having "Society
years of progress that we have come Day," with the show visitors in formal
to regard as inevitable rather than attire, was abandoned, Thursday has
marvelous. Briefly expanded, these heen known as Detroit. Day. It usual-
figures indicate that America is using ly marks the record attendance if the
mon. than 17,000000 gasoline driven week, with a vast crowd of Detroiters.
cars of all kinds and that there are Friday is Manufacturers' Day, set
200.000 more of them on the roads
for the men from the factories,
aside
now than there were 12 months ago Saturday, the final day of the show,
—a gain of 16.20 per cent in the last is Buy Your Car Day.
-----
year.
As years go, 1924 was average
rather than exceptional. With a 23
per cent gain recorded, 1923 topped
it by a substantial margin, while a
look in the statistical books discloses
nearly a score of years that have Data to B. Collected Will Serve As
Basis for Action.
mote than doubled it in rate of gain,
although not in volume of output.
So much for figures. A quarter of
MOSCOW.—(.1. T. A.1—Plans for
a century has brought about changes
COLONIZING INQUIRY
AMONG JEWS BEGUN
ease.
In spaces 158 and 159 at the show
is a unique exhibit of unusual inter-
est, graphically demonstrating the
free play and braking action of Ga-
briel Snubbers and the way Gabriels
keep passengers on the seat of their
car. George N. Satterfield, sales mali-
nger of the Gabriel Snubber Sales &
Service Co., 5930 John It. street, and
his assistants, will illustrate it to the
DETROIT
UTO SHO
crowds.
Oldsmobile Described as Most
Frequently Exhibited Car
in the World.
"The most exhibited automobile in
the world" could be placed over the
Oldsmobile exhibit at the automobile
show this year. While statistics are
not available, there is eta doubt that
the products of Olds Motor Works
have been exhibited more times than
any other make of automobile.
Oldsmobile has held a place among
the leaders since the inception of the
automotive industry. It was the first
company to produce cars commercially
and to enter quantity production; has
pioneered in the one, four, six and
eight cylinder engines, and today
forms one of the important units in
the General Motors Corporation, p ro-
ducing the lowest priced six cylin der
CONVENTION HALL
WOODWARD AT FORE ST
an investigation which is to he made
into the economic position of the Jew-
ish masses in Soviet Russia were for-
mulated by the special investigating
commission appointed recently at a
governmental conference called by the
Commission to Settle Jews on the
cal .if the towns and village popu-
According to the plans, the commis- toted by Jews. The commission will
sion will sum up the statistical data , also investigate budgets of Jewish It
available on the basis of the general merchants, shop-keepers, manufac-,
census taken in 1923, part of which tuners, employes and workingmen and .
concerns the Jewish population of • will inspect the existing Jewish colo-
Russia. In addition, the investigat- nies in Southern Russia and the KO-
ing commission will take a new
standing of the trades in which
census in 15 towns which are typi-
Jews are engage' .
th
All further work with regart to the
Jewish colonization plan and other
work which aims to ameliorate the sit-
uation of the Jews in Soviet Russia
will be based on the material obtained.
The investigation will be completed
before the spring, it was stated.
car in the world.
Throughout the years Oldsmobile
has been It consistent exhibitor at
automobile shows. During 1924 Olds-
mobile was exhibited at 125 large au-
tomobile shows in this country as well
as several in Canada and at the inter-
national exhibits held this past fall at
London„ England, and Paris. It is
estimated that in the last 25 years
Oldsmobile has been exhibited thous-
and's of times in this country and in
Europe.
Land.
Motor Car History will be made at the Detroit Show
s-Knight
y
by the New line of Six-Cylinder Will
and Six-Cylinder
Overland fine cars'
la nd
Company,
President, Willys-Over
Toledo, Oluo
The Complete New Willys-Overland Line!
New Six-Cylinder Overland
Standard Sedan - - - - $ 985
De Luxe Sedan ----- $1150
New Six-Cylinder Willys-Knight
Touring - - ----- $1845
Roadster ------- $1845
Coupe-Sedan ----- $2145
Brougham ------ $2295
$2345
4-Passenger Coupe - -
Sedan -------- $2495
her
it
der
rle-
of
■
fur
and
fter
\ I.
O.
New Four-Cylinder Overland
- $ 495
-
-
Touring -
- $ 635
-
-
-
Coupe -
- $ 585
-
Coupe-Sedan -
- $ 715
-
-
Sedan -
New Four-Cylinder Willys-Knight
- $1295
-
Touring -
- $1495
-
Coupe -
- $1495
Coupe-Sedan -
- $1575
-
Sedan -
- $1695
-
Brougham -
.
All pled f. o. b Toledo
ire
WILLYS•OVERLAND
Fine
MOTOR CARS
LEWIS BR 0 S
4400 Woodward Avenue at Canfield
Glendale 7421
Inc.
2885 E. Grand Boulevard
Empire 6360 - 1