vimerican lavish Periodical Cotter CLIFTON AMU! CINCINNATI 20, OHIO M E. Lewis of It. M. Lewis and C. Lewis Bros., Inc., 4100 Woodward avenue and 2885 East Grand boule- vard, have returned from the New York auto show with optimistic news of the general trade outlook and with renewed enthusiasm for the Willys- Overland line for 1925. Discussing the new six-cylinder sleeve valve car, which is the out- standing sensation of all motordom, Mr. R. M. Lewis said: "The finest engineering features ever incorporated into one car will be found in this new six. Don't buy any car until you see it at the De- troit show. If you do you will be sorry. And if you want something the new a little less expensive `lee six-cylinder Overland. The price?. Wait and see." Roger Burlingame, the well known correspondent, in attendance at the New York shoo, said: "The brand new line of Willys- Knight and Overland six-cylinder cars are the sensation of the show. The new Overland six looms brightly and is certain to take rank quickly in the favor of buyers"—all of which bears out the recent statement of John M. Willys, himself: "I believe e in a utomobile history will b made ys-Over- 1925 by the new line of Will land fine motor cars." JAN. Notable Galaxy of New Models of Pas- senger Cars, Commercial Vehicles and Accessories Distinguish Epoch-Making Display. nil Predict Sensation When New Sixes Are Shown. lotordom's Silver Jubilee Marked By Auto Show aaa anagers of Willys-Overland 17- 2, 4 I that would have staggered belief had any one been able to predict them 10 Every day of the twenty-fourth an- ad Detroit Auto Show will have or 15 years ago. Our automobile m of 192 5 brings before us an ar- Sh ua . II. t, sow h gn theanc . B special r siof Deetroi t Auto De alerrs , r ay of cars that represent the sur- o . viral of the fittest after two and a o nag e will have "something d ati n, the time the show opens; half decades of testing and the elimi- oci from Ass ing" at 7:30 Saturday evening, Jan. 17, 1111. nation process that accompanied it. evening, In the comparatively short period of iii the doers dose, Saturday Jan. 2i, at 10:30 o'clock. three years, from 1922 until now, the As has been the practice for years, number of automobile manufacturers an in the field has been reduced front the first showing will be known ing Night," the show being for- , 175 to a bare 70, with the result that oopea fatally opened by a city or state digni - tary, with the aid of A. L. McCormick, president of the Detroit Automobile Dealers 'Association. On Sunday the show will be featured by the atten- dance of the jobbers and manufactur- ers Of accessories and known as Au- tomotive Equipment Day. Automobile show time means much more to Detroit than just an exhibi- tion of the newest products in the mo- tor world, for it presages the com- mercial activity of the city during the ensuing 12 months. It is gioubtful if any other city in the country takes great interest in its motor car ex- as hibition as dues Detroit. Realizing this fact, the Detroit Auto Dealers Association has always attempted to none, give this city a show second to oble Demonstrate Gabriel Snubbers as Vital Means to Secure Travel Comfort. "Riding comfort will be the most discussed subject at the 1925 automo- bile show," said one of the leading motor car manufacturers early in ■ 1921. "Mark my words—not eight cylin- ders in line, or four wheel brakes, or body styles will be the feature of 1925, but car comfort." In every car exhibit at the show one sees balloon tires, advanced spring design and spring controls and new luxuries in upholstery. In every con- versation one hears of more flexible springs, synchronized tire and spring action, high pressure reaction, jolt transmission, cushion rebound—and other things having to do with riding considering the perplexing prm of finding a suitable building, which always confronted the organization prior to last year. This year the D. A. D. A. will again stage its show in Convention Hall, which stretches from Woodward to Cass avenues, between Forest and H. H. SHUART Canfield. This exhibition hall con- tains more than five acres of space, the cars offered for our approval are all on the ground floor, with ample not only better but cheaper than they entrances and exits on both Wood- have ever been in the past. sig- ward and Cass avenues. Having such Detroit HMI the out sham a great amount of space makes pos- nally honored this year by the annual convention of the Society of Automo- sible the holding of a truly represent- ative show, embracing not only pas- tive Engineers. The convention opens senger cars and equipment but also on Tuesday, Jan. 20 and continues un- commercial cars busses, motor boats til Friday, Jan. 23. Manager Shuart and boat fittings. The Detroit show has arranged with Crocker Clarkson, is the only one in the United States general tanager of the Society of which includes all of these branches Automotive Engineers, to have Tues- day given over to the technical lead- of the industry in one exposition. Knowing for several months in ad- ers of the industry and known as So- ciety of Automotive Engineers Day. vance that the show would be held in Wednesday, .lan 21, will be M ichi- Convention Hall has enabled the man- agement to prowl/ a d-corative igan Day. It will also be marked by the fifth annual convention of the scheme on an elaborate scale, and a Michigan Automotive Trade Associa- noted Boston decorating company has tion. The convention sessions will h e had a large staff of men at work for S some time. This organization is di- held at the 11(del Stotler. Edward . Jordan, president of the Jordan Motor rected by E. W. Campbell, one of the Car Co., Cleveland, will speak at the best known decorators in this coun- banquet in the evening, his subject be- try, who promises that he will give ing "What Is Going to Happen to the Detroit a decorative scheme that will Automobile Industry." During the day insure the show being the most beau- the business and educational sessions tiful of the year. will be held, with prominent men in Motordom's silver jubilee year con- the industry conducting the education- fronts us with the fact that the al session. Every dealer or tradesman United States owns and operates one attending the convention will be the motor vehicle for every 6.42 persons guest of the Detroit Auto Dealers As- in an estimated population of 114,- sociation at the show. SIMI' 1917, 000,000 people—the summit of 25 when the custom of having "Society years of progress that we have come Day," with the show visitors in formal to regard as inevitable rather than attire, was abandoned, Thursday has marvelous. Briefly expanded, these heen known as Detroit. Day. It usual- figures indicate that America is using ly marks the record attendance if the mon. than 17,000000 gasoline driven week, with a vast crowd of Detroiters. cars of all kinds and that there are Friday is Manufacturers' Day, set 200.000 more of them on the roads for the men from the factories, aside now than there were 12 months ago Saturday, the final day of the show, —a gain of 16.20 per cent in the last is Buy Your Car Day. ----- year. As years go, 1924 was average rather than exceptional. With a 23 per cent gain recorded, 1923 topped it by a substantial margin, while a look in the statistical books discloses nearly a score of years that have Data to B. Collected Will Serve As Basis for Action. mote than doubled it in rate of gain, although not in volume of output. So much for figures. A quarter of MOSCOW.—(.1. T. A.1—Plans for a century has brought about changes COLONIZING INQUIRY AMONG JEWS BEGUN ease. In spaces 158 and 159 at the show is a unique exhibit of unusual inter- est, graphically demonstrating the free play and braking action of Ga- briel Snubbers and the way Gabriels keep passengers on the seat of their car. George N. Satterfield, sales mali- nger of the Gabriel Snubber Sales & Service Co., 5930 John It. street, and his assistants, will illustrate it to the DETROIT UTO SHO crowds. Oldsmobile Described as Most Frequently Exhibited Car in the World. "The most exhibited automobile in the world" could be placed over the Oldsmobile exhibit at the automobile show this year. While statistics are not available, there is eta doubt that the products of Olds Motor Works have been exhibited more times than any other make of automobile. Oldsmobile has held a place among the leaders since the inception of the automotive industry. It was the first company to produce cars commercially and to enter quantity production; has pioneered in the one, four, six and eight cylinder engines, and today forms one of the important units in the General Motors Corporation, p ro- ducing the lowest priced six cylin der CONVENTION HALL WOODWARD AT FORE ST an investigation which is to he made into the economic position of the Jew- ish masses in Soviet Russia were for- mulated by the special investigating commission appointed recently at a governmental conference called by the Commission to Settle Jews on the cal .if the towns and village popu- According to the plans, the commis- toted by Jews. The commission will sion will sum up the statistical data , also investigate budgets of Jewish It available on the basis of the general merchants, shop-keepers, manufac-, census taken in 1923, part of which tuners, employes and workingmen and . concerns the Jewish population of • will inspect the existing Jewish colo- Russia. In addition, the investigat- nies in Southern Russia and the KO- ing commission will take a new standing of the trades in which census in 15 towns which are typi- Jews are engage' . th All further work with regart to the Jewish colonization plan and other work which aims to ameliorate the sit- uation of the Jews in Soviet Russia will be based on the material obtained. The investigation will be completed before the spring, it was stated. car in the world. Throughout the years Oldsmobile has been It consistent exhibitor at automobile shows. During 1924 Olds- mobile was exhibited at 125 large au- tomobile shows in this country as well as several in Canada and at the inter- national exhibits held this past fall at London„ England, and Paris. It is estimated that in the last 25 years Oldsmobile has been exhibited thous- and's of times in this country and in Europe. Land. Motor Car History will be made at the Detroit Show s-Knight y by the New line of Six-Cylinder Will and Six-Cylinder Overland fine cars' la nd Company, President, Willys-Over Toledo, Oluo The Complete New Willys-Overland Line! New Six-Cylinder Overland Standard Sedan - - - - $ 985 De Luxe Sedan ----- $1150 New Six-Cylinder Willys-Knight Touring - - ----- $1845 Roadster ------- $1845 Coupe-Sedan ----- $2145 Brougham ------ $2295 $2345 4-Passenger Coupe - - Sedan -------- $2495 her it der rle- of ■ fur and fter \ I. O. New Four-Cylinder Overland - $ 495 - - Touring - - $ 635 - - - Coupe - - $ 585 - Coupe-Sedan - - $ 715 - - Sedan - New Four-Cylinder Willys-Knight - $1295 - Touring - - $1495 - Coupe - - $1495 Coupe-Sedan - - $1575 - Sedan - - $1695 - Brougham - . All pled f. o. b Toledo ire WILLYS•OVERLAND Fine MOTOR CARS LEWIS BR 0 S 4400 Woodward Avenue at Canfield Glendale 7421 Inc. 2885 E. Grand Boulevard Empire 6360 - 1