Amerkall Amish Perlaillcal &ter
CLIFTON Antall - CINCINNATI 20, 01110
THE DETROIT JEWISH CHRONICLE
gUTIN1807!
_RECTORY
Alemite Lubricators
Nianagcr
"For All Makes
of Cars."
Phone Glendale 7942
23 W. Hancock Ave.
ALEMITE LUBRICATING CO. OF MICH.
AMERICAN
PRESIDES AS FORMER
REO HOME REOPENS
High grade light car.
BEAUTY
S IX
Pc
rovecci AbR
y ihi
nsp
Aeci lion.
t
KET
650 WOODWARD AVENUE
Glendale 4896
Woodward Ave.
Auburn Beauty Six 788 Glendale
7460
•
STARKWEATHER-BUICK CO.
e
SALES
2845 E. Grand Blvd.
C A. Tripliagen, of the
Detroit Reo Branch, was busy all last
week receiving congratulations on the
appearance and general layout of the
beautiful new Reo offices and sales-
room. al \Voodward and Alexandrine.
111hough this location has been
known as Reo for several years past,
it has just now Arco reoccupied, after
a space of several months, during
which kir. Triphagen and his force
were located on \\'oodward south of
\‘'arren. Formerly the Reo represen-
tation in Detroit was an agency, but
a little over a year ago the company
decided that the business done here
justified the opening of a branch. Mr.
•riphagen. formerly manager of the
Lansing branch, was appointed head.
Friday a group of the Ref, officials
visited the offices and salesroom, and
they were profuse in their compli-
mews on t h e arrangements and taste•
fill scheme.
- Al that, we do not feel that we
have fully kept up with 1h.troit," says
NI r. Triphogen. "The preference for
Reps in Detroit is so great, and th
ownership has increased se, rapidly
that it puts us to our wits' end to
keep pace with it."
Haynes Promotes Radoye.
Market 2892
Hilbert l - . Railoye, director of ad-
vertising of The Haynes Automobile
company, Kolionta, Ind., has been ap-
pointed to the additional position of
director of sales promotion. accord-
ing to an announcement by .N. H.
Seilierling. vice president and general
manager of the Haynes company.
The organization. supervision, and
direction of an entirely new depart-
ment called the sales• promotion de-
partment, will be undertaken in n-
mediately by Mr. Radoye.
The purpose of the new depart-
ment will be to increase and stimu-
enue
late the sale of Haynes cars through
Glendale 7975 a system of sales promotion. \l r.
Radoye has had experience in work
of this nature while associated with
the selling division of the Packard
Motor Car company, of Detroit.
Service-21-23 Clairmont Ave.
Market 732
112 East Grand Blvd. at Belle Isle Bridge.
Edgewood 68i
1537 Grand River Ave.
Garfield 1650
54 I —18th
Glendale 6823
CASE "SIX"
DIXIE FLYER
WEISM AN
t S
SALES
A A
CO
Davenport Av
Glendale 2646
JORDAN-COLE SALES CO.
742.750 Caulfield Ave. E.
Phone Cherry 2956
Night Phone, Glendale 8231
ELCAR
FRANKLIN
"When Better Automo.
biles Are Built, Buick
Will Build Them."
53 East Lafayette Ave.
4 and 6 Cylinders
Power, Beauty, Economy, Comfort
BREED, MUTCHLER, SPEICHER
COMPANY
802 Woodward Ave.
Tel. Glendale 7118
HAYNES
CHARACTER CARS
SIXES AND TWELVES
[ La Fayette ,
20 miles to gallon of gas
Instead of 10.
20,000 miles to set of tires In.
stead of 10,000
50% Slower Depreciation
DETROIT HAYNES
"AMERICA'S FIRST CAR"
-,
==11111 ■ iill ■■■
LaFayette Distributing Co.
813 CASS AVE — Glendale 4605
T e
THE AMERICAN COM-
MERCIAL CAR CO.
New Longworth Gauge.
We only unconditionally
Guarantee Batteries
rsti,
I.. Longworth, proprietor
Longworth Sales and Service, 477
licaub;en street, is about to introduce
to Detroit motor car owners, the
Longworth gas and oil gauge. This
gauge indicates the quantity of oil in
the crank base and also the amount
of gas in the tank. It can be installed
on any make of car. Fifty of the
gauges already are in service on De-
troit-owned cars and users say the
gauge is an efficient means of both
gasoline and oil economy besides be-
ing a safeguard against engine
trouble.
TYPES
6 Volt-11 Plate
6 Volt-13 Plate
12 Volt— 7 Plate
19 SIBLEY ST.
23 W. Hancock
Glendale 6240
VALUE CARS AT VOLUME PRICES
NASH DISTRIBUTING COMPANY
1299-1305 Woodward Ave.
Northway 760
•
National - Elgin Six - Premier
GORDON MOTOR SALES CO., DISTRIBUTORS.
Northway 4712
1000 Woodward Avenue
PIERCE-ARROW
MILBURN LIGHT ELECTRIC
WM. F. V. NEUMANN & SONS
"QUALITY MOTORS CARS"
1342 WOODWARD AVE.
NORTHWAV 2436
R. & V. KNIGHT SIX
KNIGHT MOTORS, Inc.
1187-89 WOODWARD AVENUE
Direction Thog. H. Walker
Market 3907
AMERICA'S ONLY KNIGHT SIX
Re Vere
"The Car Incomparable"
KETTENRING SALES CO.
Phone Northway 4412
Day and Night Service
•
tit()A N E
...fewanixd• Smarstuat
Car•
Highland
Auto Sales Co.
101.01astota
trw Weed•rere
F1.1•4•1∎
I s
Many were owner cars—owner driven—taken without special preparation from their ordinary day to
day work, to break the speed, reliability and economy marks of their localities.
Master Truck Sales, of Michigan
TRUCKS
tivi ESSEX
MOTOR Ettigs:0):HAIWKil
Some were on original tires that had done from 15,000 to 20,000 miles.
1V2, 2 1 2 , 3 1 /2 and 5-Ton Models.
A ST ER
•
Women piloted some of the runs that showed as high as 28 miles to the gallon of gasoline. They set
new marks for fast time over long distance driving where men with many cars hesitate to venture. Is
there any important car quality left for Essex to prove?
ECONOMY
SPEED
With 49 cars In every type of performance of from 5 to
72 miles per hour and over all kinds of roads the average
was 18.9 miles per gallon.
29 cars were sent on on average 216-mile economy run in
Connecticut, some over mountains and others on a level
course, averaging 18.7 miles per gallon. One car with
35,000 miles service averaged 21.2 miles per gallon.
A Beatings Neb. woman drove 109 miles to Lincoln
averaging 28 miles per gallon,
RELIABILITY
The inter city records for time In nearly all ioailt - i s are
now held by Essex.
From Buffalo. N. Y. to Rochester the distance Is .9 allied,
An Essex did It In 80 minutes.
'rite St. Louis to Kansas City record, 303 miles was taken
by Essex In 10 hours, 17 mlnuti s. Another Essex went
from Yakima, Wash. to Seattle, 180.1 miles over Cascade
Mountains in 4 hours, 56 minutes, lowering the railroad
time by 1 hour, 44 minutes.
HILL-CLIMBS
Four women drove from Los Angeles to San Francisco
and return averaging 22.3 miles per gallon and another
Essex made the round trip between the two cities, 846
miles, with an average of 23 miles per gallon.
Reliability which Is a larger factor in car economy than
even gasoline mileage, was proven in every locality in
non-stop motor performances and In long distance inter-
city runs,
An Essex which had seen 16.000 miles service was driven
from Columbus, Ohio to Washington, D. C., 403 miles, in
11 hours, 40 minuteg,
Another Essex that had set the best time between Beaton
and Fort Kent, on the Canadian Border, made four round
tripe within a week, totaling 4,052 miles.
An Essex which had previously gone 28.000 miles made a
round trip between San Francisco and Loa Angeles over
a route of grades and moantnin passes, frequently for
from water supply, with Its gear shift levers, hood and
radiator all sealed. It average 22.8 miles per gallon.
In every section Essex set new performance marks on
the most difficult hills.
The Rim 0' the World in California, N climb of nearly
5,000 feet in 8.8 miles over mountain roads, was made In
17 minutes, 23 seconds beating all previous records.
The 31st Street hill in Washington, D. C. was climbed by
an Essex on high, No other ear had done that. And on
the Tilden Street hill an Lava went over the top at 51
miles per hour and the same car towed a 6.ton truck with
load 16 blocks up hill.
NON-STOP MOTORS
At many points nun-stop motor performances were made
during which the car was for a greater time used in coun-
try and Interelty running No attempt was made at
speed but in no case was the motor stopped during the
period of test. Scores of cities saw the Ewa in constant
operation for 144 hours. At one point a two weeks test
—336 hours—wag made of a motor in constant operation.
Literally hundreds of tests like these were made in all parts of the country. What they reveal is
exactly what you may expect from the Essex you buy. Can you place equal confidence in any car
that has not so vividly established its performance?
Sales Dept.
288 E. Jefferson Ave.
Main 3786
929.00
$33.00
$39.00
ROY R. FISHER, President
Just Off Woodward. Phone Cherry 3328
Six Blocks North of Grand Circus Park
Some of the hardest tests were made by Essex cars that had already traveled over 35,000 miles—
equivalent to 7 years of average driving.
'.Master of the Load on Any Road"
PRICES
RAY BATTERY CO.
They are not a surprise to the more than 40,000 Essex owners, although their equal in so many in-
stances was never shown by any other car.
Northway 760
0
r
These performances show what to expect of the Essex you will get.
1299 Woodward Avenue
MILLER-JUDD CO.
972.4 Woodward Ave. At Warren Glendale 427.428
C ike
WINTON GEORGE H. ZUYER CO.
WOLVERINE
Note the Range of its Nation - Wide
Performances All Made in One Week
1199 Woodward A.. Mo. N.60.74750
D.L WaS071, MA,
Liberty Six
1168 Cass Ave.
SMITH-GLINES SALES CO. arket
What Is There Left
For Essex to Prove
AUTOMOBILE COMPANY
An Eight
N AS H
STEPHENS — McFARLAN
CC C CO: C.C.CCCC
W. J. DOUGHTY, 649 CASS. Tel. Glendale 4669. Tel. Glendale 5585.
M
UTOMOB1LE DIRECTORY
Two new models, announced by
A. L. Zeckendorf as additions to the
present line of the Cole Acro-Eight
motor cars, are the all-season burster
(model 870-A) and the all-season
sportster (model 87-A). The former
has a seating capacity of seven per-
sons, and the latter, live.
"SALIENT SIX"
"NINETY"
In these two models the top is per-
manent, and is made of heavy weath-
Saleroom and Service
erproof material to harmonize in color
Station, 1231.35 Woodward
• 359,351
With the 11111,411 of the body of the car.
They meet fully the reimirements of
motorist, who desire a type of car
that in sscsses the advantages of the
ens lured equipage for inclement
weather, without sacrificing the light-
ness of weight and gem rat utility of
I
t he open Car.
Manufactured by
Acro-Eight all-season top is
h
free from all visible brackets or bows,
but is stonily supported to withstand
the hardest usa.%c. Large plate glass
panels enclose the 101111Call ,cal at the
The Track of Good Service Gratlot Ave. & Detroit Terminal Railroad
riar and sides.
Lincoln 1877
1! 2 -TON TRUCK
In extremely c.d.! Wnallicr the rest
of the car may be cliCIO,C11 With cur-
tains. !liege are mounted on individ-
Removem carbon and prevents Its
ual supports and ,ire carried com-
pletcly equipped and ready to fuel ap-
Ett.0"1.41"rs formation.
Volatilizes all the fuel.
plied.
\Viten in position, the perfeetsfit of
Makes starting easy, Saves battery charging. Increases mileage.
the curtains, a Inch open with the
USED IN ALL INTERNAL COMBUSTION ENGINES.
doors, coupled with the glass panels
Eccolene Manufacturing Co., 1208 David Whitney Bldg. Cherry 137N
about the rear of the tonneau, give
••• ■ •
the Aero-Eight all-seatton burster
and sporister all of the' refinement of
permanently enclosed. cues.
PHONE—MELROSE 6236
DOWN TOWN BUICK SERVICE CO.
W. 0. MOUNTAIN.
PAGE ELEVEN
Two Now Cole Models.
The Bemb-Robinson Companp
OPEN EVENINGS AND SUNDAYS
Service and Parts Station
157 E. Lamed
Cherry 8261
Members D. A. D. A.—Responsible Automobile Dealers Who Sell Only Reliable Cars.
Kennen a Jansen( Mt. Clemens, Michigan
Standard Garage Company, Pontiac, Michigan
Murphy a MagonvIlle, Wyandotte, Michigan
Tnompson Auto Co., 99 Pitt St.. West Windsor, OM.
Squires a Goldsmith, 17 Huron St., Ypsilanti, Michigan
Andrew Hunter, Ann Arbor, Michigan.