October 17, 1980 (vol. 91, iss. 38) • Page Image 13
…The Michigan Daily-Friday, October 17, 1980-Page 13 DECLINE IN 'U' PROGRAM Free grid guide spurs sales war By JODI BITTKER As ;Greg Hesterberg will tell you, business is always better when you don't charge money for your product and the other guy does. Hesterberg is one of three editors who produce The Michigan Football Guide, a 32rpage program full of rosters, pic- tures, statistics, and football trivia, that is distributed free of charge ...…