March 29, 2017 (vol. 127, iss. 55) • Page Image 12
…Wednesday, March 29, 2017 // The Statement 4B Wednesday, March 29, 2017 // The Statement 5B Behind the Block ‘M’ the buisness of branding the University b y T i m C o h n, Daily News Editor For more than a century, the University of Michi- gan’s logo — the block ‘M’ — has been an Ann Arbor staple, emblazoned on everything from the Big House scoreboard to the graduation-party cakes of high-school seniors. Despite slight modificatio...…